All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can bet that there is some form of handout thatmit tote bags will help you accomplish that goal. We’ve discussed products that can be used as hand outs in previous articles. Click on the links to learn more about these topic and examples from these products.

In this article, we will focus on two examples to highlight how to use handouts. As a general goal, you need to identify your purpose before every tradeshow, and for every purpose, there will be certain types of handouts that are more effective than others. Before we move on, I want to briefly expand upon brochures, booklets and promotional products, some of the most commonly used handouts.

  • Brochures: Best used to outline your company and its products/services. Can also be used to talk about one particular product, i.e. if you wanted to bring attention to a new product, you can feature it on a brochure.
  • Booklets: More commonly seen with rich context. Many of the booklets we print are used to present research. This will be more successful when you are in a trade show where you are expecting people to come to you with a desire to learn.
  • Promotional products: Extremely effective in raising awareness and just reminding people that you are there. (see image above for example tote bag)

Let’s go through the whole process together in this example. Your company is one that benefits greatly from a strong social media presence and is active with original content. You learn that the expected audience in the next trade show you will be participating in is expected to be young adults. Therefore, you identify that your goal is to generate as much attraction to your social media accounts as possible. One handout you may consider is what we call a social media card. Basically, it is a business card that instead of listing a specific person’s  contact information, it lists your company’s social media accounts (example template below). social media cardObviously just handing out social media cards isn’t the most effective way, handouts are only as effective as you make them to be! One common tool that is used is a giveaway. The way it works is that you would have a set number of prizes, and each social media action would put in that person’s name in a raffle a certain number of times. If you value your Instagram presence more, people who follow you on instagram gain 2 entries in the raffle, while people who like you on Facebook might only get 1 entry. One option to create giveaways electronically is through Gleam.

Recently we were invited to a vendor fair by one of our customers. We’ve been working with them for a while so most of their employees already know us. We knew that a decent amount of people there will know about us and our services. Those that do know us however, might not know all of our products and sevices. With that information, we idientfied that the best handouts would be be promotional products and brochures. The promotional products we choose are simple Kendall Press mugs, pens and to-do lists. These products are small, have our contact information on it and will hopefully serve as a reminder that we are there for them if they need us. We also brough in some Kendall Press brochures for the people who are less familiar with us, so that they can have a quick summary of the company and products and services that we have to offer.
brochures

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety of banner stands in terms of shapes, sizes and types. Even in a trade show setting, there are some banner stand types that are used more commonly than other. In this article we will highlight 3 types of banner stands that will help grow your visibility.

Retractable Banner Stand:

This is our favorite banner stand. It has a sleek modern design that is very appealing. More importantly, the setup and transportation for the retractable banner stand is unrivaled in how easy and simple it is.

When you order the retractable banner stand from us, we fit in the banner for you so that we deliver it to you in the case shown in the video, ready to be set it up just as easily. Most people order a new banner from us when purchasing the retractable banner stand. If you already have a banner you want to use, we will also fit it in ourselves (if the size is correct that is). If you want to change the banner in the retractable banner stand, like many people end up doing for different events, we are also happy to help.

Hop Ups:

Like most of our products, hop-ups can come in different sizes depending on its intended purpose. Hop ups might look intimidating in size, but they are surprisingly easy to set up. You can fit different banners on the hop-ups in case you wanted to change the design for a different event. For trade shows, we provide hop ups like this one that will significantly amplify your presence. The hop ups we supply are surprisingly light, sturdy, and come with stabilizers so that you do not have to worry about the hop up rocking or wobbling. This particular hop-up is 119″ wide,  89″ tall and 19″ deep.

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Larger products like these are most commonly used in venues where you are given more room and freedom to dress up your booth. Obviously a hop-up this size will help people find you more easily, but they will also make your booth more visually pleasing. A beautiful background will organically translate your physical presence into social media content for yourself. People generally want to take pictures in the various events they go to. While there are some smaller hop ups designed specifically for people to take photos in front of, having a unique background to your booth will similarly  attract a lot of attention for that purpose. You can also bet that when the venue wants to share pictures of their event, they will choose the more impressive booths to share!

Like we previously mentioned, these hop-ups come in various sizes and styles, one type of hop up that is used relatively frequently is the curved hop up design. Curved hop ups are sometimes ordered solely for their unique look, but they can also have different uses. Smaller, curved hop ups can be used to create a small booth, that is designed for a specific purpose (i.e. lead generation), within your booth. This is understandably more common in larger venues where you are given more space to work with.

Trio Stand

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The trio stand is a general example of other types of display banner stands that are available. There are countless sizes available for the trio banner stand and similar, simple banner stands. Some of these types of banner stands tend to be less flexible in terms of the sizes that can fit on them. However, if you have an exact banner size for a specific purpose or already have a banner that you are looking to fit in, then you can not go wrong with these.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

Boston Networking Events – December 2014

Boston Networking Events December 2014 - BostonWharfCo sign ©KeithSpiroPhoto

The weather outside is turning frightful, but networking events in Boston are still ever so delightful! This week, we’re warming up with fireside chats, building bigger and better businesses, and celebrating the holidays early. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday


Monday, December 15th, 2014

Fireside Chat with HubSpot
Who: Tech in Motion
What: Tech chat with HubSpot VPs
When: 12/15/14, 6:00pm – 8:00pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Hear from Eric Richards, VP of Engineering, and Brad Coffey, VP of Product, as they talk about living and working all things HubSpot. Q+A and networking to follow.

3D Printing Drones!
Who: 3D Hubs Boston
What: Presentation on 3D printing
When: 12/15/14, 6:00pm – 9:00pm
Where: 315 Massachusetts Avenue, Cambridge, MA 02139 (Middlesex Lounge)
Why: Join 3D Hubs Boston for a presentation from 3D designer Jordan Pelovitz. Find out more about 3D printing in Boston, the future of drones, and check out the latest in 3D printing technology on display.


Tuesday, December 16th, 2014

Building Mobile Apps for Business
Who: Dan Hermes
What: Presentation on mobile applications
When: 12/16/14, 1:00pm – 2:30pm
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Discuss the value of mobile applications for businesses large and small, plus explore cross platform development that allows you to reach the most users on the most devices. Hear from mobile app developer Dan Hermes and Full Flight Technology’s CEO Bob Donahoe as they share insight.

Lessons Learned on Scalability
Who: Jana
What: Discussion on best practices for scaling
When: 12/16/14, 6:30pm – 8:30pm
Where: 141 Tremont Street, 4th Floor, Boston, MA 02111 (Jana)
Why: Jana VP of Engineering, Dan O’Brien, shares the Jana experience with building consumer-facing products. Learn best practices for scaling for rapid growth and ensuring a stable infrastructure.


Wednesday, December 17th, 2014

Equity Compensation
Who: McCarter & English LLP
What: Presentation on equity options
When: 12/17/14, 9:30am – 11:30am
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Learn the ins and outs of using stock and options to pay for services at this morning presentation with McCarter & English’s Ben Hron. Discover what it takes to put together competitive packages and make an early stage company more attractive to experienced talent.


Thursday, December 18th, 2014

WeWork Labs Holiday Party
Who: WeWork Labs
What: Holiday celebration
When: 12/18/14, 5:30pm – 8:00pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Boston)
Why: Don your ugliest holiday sweater and join the fun at WeWork Labs night of holiday cheer and networking. Check out the soon to be opened WeWork Labs space, meet participating mentors and entrepreneurs and celebrate the holidays.

#BNT48
Who: Boston New Tech
What: Tech product showcase
When:12/18/14, 6:00pm – 9:00pm
Where: 155 Seaport Boulevard, Boston, MA 02210 (Foley Hoag)
Why: Get an insider’s look at innovative and exciting technology being created right here in Boston. Meet founders, developers, and network with Boston’s startup and tech communities.

Don’t see what you’re looking for?
Have an event coming up you’d like us to share?
Click Here to Email Jason

 

Jason, for the team at Kendall Press

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Boston Networking Events – November 2014

Boston Networking Events November - MGH RedLine photo ©KeithSpiroPhoto

This week, we’re building up business connections, exploring options for non-profits and discussing the economy around the world. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday


Monday, November 17th, 2014

Implications of the Bubble Economy
Who: Global Development and Environment Institute
What: Presentation on business forecasting
When: 11/17/14, 4:00pm – 5:30pm
Where: 160 Packard Avenue, Mugar 231, Medford MA, 02155 (Tufts University)
Why: Economist Robert Ayres discusses the basis of our current bubble economy and offers insight into new approaches for economic growth. Identify unique connections between drivers of economic growth and find out more about Ayres’ prediction for the future of business.

CMS Panel Discussion
Who: 501 Tech Club Boston
What: Panel discussion for nonprofits and tech
When: 11/17/14, 5:30pm – 7:30pm
Where: 1 Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Find out how to get started with Content Management Systems during this discussion on available technology. Learn about platforms like Joomla, Drupal, WordPress and Squarespace and find out which is best for your needs.

Global Entrepreneurship Week Kickoff Reception
Who: Northeastern University
What: Kickoff event
When: 11/17/14, 6:00pm – 8:00pm
Where: 40 Leon Street, Boston, MA 02115 (Northeastern University Visitor Center)
Why: Northeastern University invites you to join them for the official opening of Global Entrepreneurship Week 2014. You can find a full list of events for this week of discovery by clicking here.


Tuesday, November 18th, 2014

Investing and Doing Business in Bulgaria
Who: Invest Bulgaria Agency
What: An introduction to Bulgaria
When: 11/18/14, 5:30pm – 9:00pm
Where: 40 Edwin H Land Boulevard, Cambridge, MA 02142 (Royal Sonesta Hotel)
Why: Find out why Bulgaria represents a strategic site for conducting business in Europe. Hear from a variety of presenters as they share insight into the unique value Bulgaria brings to the world of international business.

The Future of Mobile
Who: Canadian Entrepreneurs in New England
What: Panel discussion on mobile
When: 11/18/14, 6:00pm – 8:30pm
Where: 1 Broadway, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Hear from a trio of Canadian entrepreneurs as they share their experiences building mobile focused companies in the Boston area. Learn best practices for building a strong mobile presence and network with the local technology community.

Cryptocurrencies
Who: swissnex Boston
What: Panel discussion on cryptocurrencies
When: 11/18/14, 6:00pm – 8:30pm
Where: 420 Broadway, Cambridge, MA 02138 (swissnex Boston)
Why: Hear from a panel of Swiss and American industry experts as they discuss the details behind cryptocurrencies and their increasing use. Q+A and networking reception to follow.


Wednesday, November 19th, 2014

Launch of the US-Taiwan Business Club
Who: Taiwan Economic and Cultural Office in Boston
What: Organization launch and networking
When: 11/19/14, 2:30pm – 5:00pm
Where: 20 Sidney Street, Cambridge, MA 02139 (Le Meridien Hotel)
Why: Learn about the new US – Taiwan business club launching in Boston at this introductory event. Representatives from around the world, including leadership from Taipei and Massachusetts, will share their experiences building international business relationships.

Mindfulness and Multiculturalism
Who: Lesley University
What: Lectures on diversity in business
When: 11/19/14, 5:00pm – 6:30pm
Where: 10 Phillips Place, Cambridge, MA 02138 (Lesley University)
Why: Find out how a mindful approach to business can have a positive impact in our globalized society. A diverse group of speakers offering presentations open to the public.


Thursday, November 20th, 2014

What You Need to Know about Incubators and Accelerators
Who: Northeastern University
What: Information session on incubators and accelerators
When: 11/20/14, 12:00pm – 1:30pm
Where: 360 Huntington Avenue, Boston, MA 02115 (Northeastern University)
Why: Explore the opportunity presented by incubators and accelerators for early stage companies. Find out how to choose best fits as well as how to maximize your company’s prospects of being accepted.

Levo Your Brand!
Who: Levo League, General Assembly Boston
What: Panel discussion on branding
When: 11/20/14, 6:30pm – 8:30pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Fort Point)
Why: Successful business owners and industry leaders discuss best practices for developing your brand and finding success. Get inspired, get answers to your own questions, and get your marketing into high gear.

Don’t see what you’re looking for?
Have an event coming up you’d like us to share?
Click Here to Email Jason

 

Jason, for the team at Kendall Press

Pages: 1 2 3

Boston Networking Events – 10/27/14 through 10/31/14

Boston-Networking-Events-October2-KeithSpiroPhoto

This week, we’re exploring creative workspaces, the importance of customer success and every angle of growing a company. You don’t want to miss The Week Ahead!

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Boston Networking Events – 10/20/14 through 10/24/14

Boston Networking Events October - Charles River Canoe and Kayak photo ©KeithSpiroPhoto

Take a look around…you might be surprised by the opportunities you find in the heart of Boston! This week we’re helping you accelerate your sales, build stronger teams, and plan for the future of business and Boston. There’s a lot to like about The Week Ahead!

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Boston Networking Events – 09/29/14 through 10/03/14

October Networking Events - Pumpkin Photo ©KeithSpiroPhoto

Contrary to popular belief, you will not turn into a pumpkin if you network past midnight. That’s why in this edition of our networking event roundup, we’re bringing you to events all day, all week. Check out the latest in healthcare, the greatest in design and enough innovation to power an entire city. All that and more is in store for The Week Ahead!

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Boston Networking Events – 09/22/14 through 09/26/14

Boston Upcoming  Networking Events - South Station photo KeithSpiroPhoto

Boston’s business community is well-known for having an incredible networking scene! This week, we’re helping you come up with new ideas, learning to make strong connections on a personal level and celebrating great causes. You don’t want to miss The Week Ahead!

[Read more…]

Boston Networking Events – 09/15/14 through 09/19/14

Boston Networking Events September - Cambridge Davenport Building ©KeithSpiroPhoto

Fall is the best season for networking events in Greater Boston! This week, we’re exploring everything from economics to upcycling and exit strategies to public spaces. There’s a lot to like about The Week Ahead!

[Read more…]

Networking Events – 09/08/14 through 09/12/14

Boston Networking Events - Cambridgeside Galleria photo ©KeithSpiroPhoto

Our networking event list is bursting with amazing opportunities! This week, we’re exploring community collaboration, uncovering the latest in health, and keeping current with all the innovation taking place throughout the Greater Boston area. Don’t miss a moment of The Week Ahead!

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