How to Write an Effective Marketing Email

How to write an effective marketing email - Outlook inbox screencapEmail is a popular choice for both companies and consumers alike when it comes to marketing, and it’s easy to see why. From a business perspective, email is a cost-effective way to reach a large group of people with timely information. For consumers, email offers the ability to collect information and offers in a single repository for review as frequently or as rarely as desired, while taking up zero physical space.

Because there are so many companies competing for attention, it’s more important than ever to know how to write an effective marketing email that will get the results you want. That’s why today, I’m going to cover six things to keep in mind when it comes to writing an effective email that your customers will read and respond to.

1) Keep your subject simple, but informative

Use your subject line to tell your recipient what they’ll find by opening your message, and leave the details to the body of the email. Include your company name to help identify yourself. Effective subjects explain why you’re contacting the recipients (“Thank you for choosing Kendall Press“) or identify the content of your email (“Kendall Press Newsletter”). [Read more…]

4 Steps to Effective Business Blogging

Here at Kendall Press, our blog is a valuable communications tool. We use it for everything from highlighting the most positive aspects of our community, to identifying the best events taking place in Greater Boston for our readers, to sharing the expertise and knowledgebase we’ve honed over the course of our 28 year history as a customer-centric business.

Effective business blogging is just one topic we can help you with when you find yourself in our shop. Photo by Keith Spiro

Today, I’m going to share four keys to effective business blogging that will help you create a platform that people want to read. These suggestions are based on the experience and success that we’ve found as we’ve adjusted and refined how we operate the Kendall Press business blog. I’m also going to offer a handful of tips that I think would have been useful when I first started contributing here.

[Read more…]