Can Apps and Social Media Work for your Business?

Get Social with Kendall Press

Get Social with Kendall Press

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, utilizing social media and various applications that are beneficial to teams and industry leaders is a way to stay one step ahead of the competition while reaching a much wider audience.

Branding Your Company’s Social Media Presence

Before setting up social media platforms including Facebook, Twitter, Snapchat, and Instagram, it’s important to consider the audience you want to reach regarding demographics and age groups. How do you want to present your company? What voice do you want to implement when showcasing products or services? Are you planning to share graphics, videos, or humorous updates to potential customers? Carefully consider the voice, tone, and style you want to use to represent your brand based on the audience you plan on reaching (with paid or organically grown content).

Social Media Tips for Business

When creating social media pages for your business, using the same handle and username for all options is highly advisable. Steer clear of confusing names or characters that may leave users lost or unsure of your page’s authenticity. Consider the flow of your posts and the type of content you produce to streamline your pages and keep users coming back for more. Share real stories and content from relevant industry professionals, helping to build brand loyalty and authority. Consistent updating is the key to maintaining relevancy while also keeping potential customers engaged in hearing what you have to say.

Slack

Slack is known throughout both the startup world as well as large-scale companies to help teams and employees better communicate with one another. As a free app download available for both Android and iOS phones, Slack allows individuals within a company to create selective “channels” for marketing, general chat, social media, and any other customized channel that is fitting for your business. Sending messages to an entire team simultaneously allows employees to work more efficiently while also staying on topic with unlimited channels available. Sending images, graphics, and documents is also a possibility with Slack, making it extremely useful when completing everything from print projects, marketing material outlines, to setting goals for an upcoming week or month.

Houseparty App

One application that is growing fast within business markets is an app that was originally designed for college students and a younger demographic altogether. The Houseparty App is free and available on Android and iOS phones, allowing users to create private or public “rooms” to video chat with one another “on the fly.” Although Skype is an alternative, along with GoToMeeting, Houseparty is entirely free and allows up to 8 users in one room simultaneously. Chatting with team members or employees who work remotely will help everyone to catch up on projects and plans quickly regardless of location.

Evernote

Evernote is a classic app that is useful for saving documents, photos, and even print materials you want to share with your entire team or specific employees with ease. The free version of Evernote allows users to upload 60 megabytes of data each month, with premium versions available for large-scale companies. Using Evernote is a quick and easy method of showcasing updates, saving and pinning websites to share, and collectively engaging in one another’s finds online (without pesky bookmarks and browsing).

Take time to consider your company’s needs regarding finance, communication, and time management to assess which type of apps work best for your teams. Find the voice and branding of your business to appeal to potential consumers without sounding robotic or “too corporate,” while still resonating with those who are interested in your products or services. The more you truly understand the needs of your consumers, the easier it becomes to relate to them, helping to boost sales, loyalty, and interest in any industry.

The Kendall Press team would love to hear how you use Social Media and Apps to grow your business and which apps that you find most useful!   Visit out website and connect with us on LinkedIn, Instagram, or Facebook.  We look forward to hearing from you soon!

Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being, research has shown that printed material is more effective than digital. Let’s talk about just some of the few places that you can use printed material:

  • Booths for trade shows or any event where you are making a presence
  • Presentations, whether it is a thesis or a business proposal
  • Real Estate or any picture/art based showing or offer
  • In your store for overviewsproduct offers/specials or full product lines

You can have printed material to be used as a future reference from your customer’s office or just give them out so people can look at them while walking around a conference, the uses for printed material are endless! Generally speaking, for product/service lists, you would want a catalog. If you want to talk about a specific product, idea or briefly introduce your company, brochures should be your go-to. If you want to have in-depth context or display research, a booklet would be the best option.

Catalogs tend to be more straightforward because they are more precise in what they show. They will probably be your best bet for long, undetailed lists in general. If you want to display everything your business has to offer, or a product line or however else you may want to categorize products, you generally want to create a catalog. Most catalogs tend to follow this 3 point checklist for each listing in the catalog.

  1. Picture
  2. Small description
  3. Price

Brochures  tend to vary more in terms of sizes and usage, however they are always extremely short in terms of pages. Our first example is a picture-based brochure which a real estate agent created for a specific unit. On the first page, very clearly labeled, you will see the name of the product at the top, a beautiful picture that they think best captures the most about the product in the center, and at the bottom, all ownership and rights needed for the product. Due to the nature of the product and the marketing that is best for it, only a small explanation is need.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

On the first page, you see the product title again with the price, the small explanation, followed by the necessary pictures. Note how the brochure does not seem cluttered due to the spaces in between the pictures and how the back is left vacant of pictures. It is presented very elegantly and does not leave the reader overwhelmed.

Our second example is one of the most common brochure types with a bit of a kick to it. It is a tri-fold brochure, but its front page is cut in half to present a unique look. Immediately you can tell what the color scheme is; gold, blue and white, this remains consistent throughout the entire brochure. A photo is provided of the first page so that you can better see the color. The gold does not look as well in digital files because it is a metallic inc printed offset. Without even opening the brochure, you can clearly see the name of the company, and what it does. Once you open it up, the name of the company is reiterated to the reader while using the term “partner” to signify that the company does not think of itself as just a tool, it is not just doing a job for you, but it wants to help you grow and succeed.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

Inside, there is a simple overview of what the company offers. On the back, where it is also readable without opening the brochure, you see a brief biography of what the company does, its logo and its contact information. It is said that the first thing that people will do when picking up a magazine/packet/brochure, is turn and see what’s on the back of it. From the content of the brochure, you can easily tell that the goal of this brochure is to introduce the company and what it can offer to you.

 

Booklets are similair to brochures in that they can also be used in a wide variety of ways, however, booklets allow you to communicate more deeply your thoughts and are lengthier, with more context. Scholars have used them to present their research, business personnel have used them for all types of reports and even students have used them to present their thesises, reports and projects. In our example, BRAC uses a booklet to present their research findings. Even if the nature of the booklet you are trying to create is different from BRAC’s, there are many lessons to be learned from their booklet. Starting off we have a picture of one of the women they worked with in the project. It can not be overstated how it is much more impactful to use your own real pictures instead of generic, stock pictures. Despite the topic being in-depth with research, there are very few pages filled with just text and long paragraphs. There are multiple images and graphics that are used to keep the content engaging. In page 4 (the second image), we see an example of that with a graph that is used as a visual guide to the content.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

The picture of Shohiton, followed by her short story, is one of multiple example stories they have in their booklet. The use of their own pictures helps deliver a more personal and deeper connection to their service. In the following image, we see one of the tables that are included in the booklet to help organize their writing and present it in a visually pleasing way. In the last page, there is another example of how they elegantly avoid being overbearing to the reader by using a list for their key research conclusions. Another important note is that there is also a quote significant to their research that is bolded out. This is not the only place they highlight a single quote. Highlighting key quotes, phrases or sentences can be extremely effective whether they are from your own research or from other people. It is also important to note that all the colors and design stay consistent throughout the booklet.

Hopefully, this guide will help you design some print material to improve your effectiveness and presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area, you are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

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Acknowledgements:

Julia Kenny, Robert Paul Properties

BRAC’s Ultra Poor Graduation Programme, BRAC USA

  • All design: © Danielle Lee/BRAC
  • All photos: © BRAC
  • Page four graphic: © Amplifier Strategies/BRAC