The Value of Yelp for Small Business

The value of Yelp for small business - Yelp Boston Homepage

For many businesses, there is very little strategy when it comes to Yelp beyond treating customers well, soliciting reviews whenever possible, and responding promptly to any complaints. These are sound practices, but Yelp does need a little more consideration.

Founded nearly 10 years ago, the review platform continues to be polarizing to small businesses, marketers, and consumers alike. In fact, you don’t have to look any further than Yelp’s own Yelp page to find an enormous number of mixed reviews offering insight into whether the social platform’s existence has had a positive impact or negative impact for real businesses large and small.

What can’t be argued, however, is that Yelp definitely HAS an impact. Because Yelp represents an important vehicle for many consumers when they are looking for a vendor to do business with, Yelp must matter to businesses. Here are the key ways Yelp impacts business, and what it ultimately means for you and your company.

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Using Google Plus for Business

GooglePlus - Kendall Press social mediaGoogle Plus offers unique value as a social media platform due to the fact that it is run by Google. As we mentioned in our recent instructional on using Google Search Operators, Google accounts for more than two-thirds of all web searches. This is important because Google is very good at prominently serving up its own properties in search results.

That being said, every social platform requires an investment of time and attention to be beneficial for your company, whether you are a small business, a startup, or an established enterprise. Because of this, it is important for your organization to pick and choose which platforms to be on and how to use each one to achieve the best results possible.

Here are 3 unique functions and features of Google Plus that make it a worthwhile social media property for you and your company to focus your efforts upon.
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Branding and The Value of LinkedIn

LinkedIn Screencap - Personal branding and the value of digital networking for business professionals.

Launched in May of 2003, LinkedIn is a social media platform that sets itself apart by being a digital networking hub for business professionals. Serving more than 250 million users in more than 200 countries and available in 20 languages, the platform is much more than a recruiter’s go-to tool or a job hunter’s online base of operations. When used properly, an account can represent a more valuable digital property for a business or its employees than one on Facebook or twitter because LinkedIn caters specifically to a business oriented audience and user base.

If you maintain a digital presence, you and your company should be on LinkedIn. Here are three reasons to start using the platform today, and why doing so can ultimately position both your personal brand and business for greater success.

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