Smarter Searching – Using Google Operators

Search operators in Google - Google advanced search

The internet has connected us like never before, providing a vast wealth of information at our fingertips that is accessible 24/7. To discover that information, most of us rely on the complex algorithms of search engines to serve up the content we seek, with search results proposed based on matches between our search queries and the structuring of information within a given webpage.

While it’s easy to find answers to our most common and general queries, it can be frustrating when searching for a more specific set of information. With billions of web pages making up the world wide web, countless more being added daily, and an increasing number of content producers competing to get to the top of the search results, advanced search methods are becoming increasingly key to getting better search results.

One of these advanced search methods is the employment of search operators. These are specific terms that can be used to narrow or expand a search. Since Google is the most used search engine, accounting for 67% of all searches, here are five search operators that can help you search smarter and find exactly what you’re looking for with Google.

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