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Kendall Press Direct Mail Postcards

Kendall Press Direct Mail Postcards

Why not try direct mail postcards?

Direct mail postcards are an easy way to showcase your product or services.  They can be designed in a variety of sizes to ensure that they get noticed in the mail.  You can control the timing of when you want them to reach your customers.  If you don’t have a mailing list, we can help with that.  Just tell us what type of customers you are trying to target, business, residential or both.  The geographic area that you would like to target, the demographics of the people, including possibly age, male or female, income level, etc.  The more that you narrow down your target market, the better results you will see.

Get Measured Results.

Be sure to include a clear call to action on your printed piece. Tell your audience exactly what you would like them to do. Should they give you a call, send you an email, register for your seminar or download a free whitepaper? By including a direct call to action, you will improve your response rate.

You can measure the results from your postcard campaign by setting up a special tracking phone number that will ring to your main number or by creating a unique domain name or Personalized URL (PURLs) for each mailing.  If you offer a discount, you can put a special code on the postcard that the recipient can use when they order online or have them bring the postcard in when they come to place an order.

Social media and web marketing are right for some markets, but the time tested practices of direct mail still generate substantial results. From creative concepts and eye-catching designs, to expert production, mailing list curation, and efficient, effective distribution, Kendall Press can manage your direct mail project every step of the way. Whatever the goal, we’ll help you get the word out and succeed.  If you would like to give direct mail a try, visit our website or give us a call and we will work with you to create a winning direct mail campaign.

Maintaining a Balanced Marketing Diet

a successful marketing campaign is like eating a well-balanced diet

Food collage

Building a successful marketing campaign is like eating a well-balanced diet.  Imagine parents trying to introduce their baby to new foods. Although they might focus on a particular food for a meal, they aim to create a rich and varied diet for their child. Each type of food has different benefits that help the child become healthy and strong. The different parts of the body all require different nutrients to keep them functioning properly. If a person’s diet becomes too concentrated on a particular food, they’ll end up short of the nutrients found in other types of foods. This can result in a variety of disorders resulting from nutritional deficiencies.

A Similar Concept Applies to Business Promotion and Marketing

It’s easy in business to limit yourself to just a few marketing techniques. You might look at the success others are having on social media and want to confine your marketing to social media. Or, if your company’s been around for several decades, you might feel reluctant to dive into new digital and inbound marketing techniques and try instead to keep growing your business using cold calls and other outbound techniques.

This level of restriction will seriously deplete your business of the growth it needs to succeed in the modern market. Just like a person who eats only pasta dishes, your business might continue to grow, but without many key nutrients needed to sustain that growth. Eventually, the person trying to survive on only pasta will notice they don’t feel as healthy as they once did, and you’ll notice the same about your business if you limit yourself to just one or two marketing strategies.

Developing a Well-Rounded Marketing Campaign

It’s important in business to maintain a balanced diet of marketing techniques. This means integrating a variety of different marketing strategies to reach your targeted audience efficiently. Every company will have different marketing platforms and systems that work best for them. Finding the right balance can help your company stay healthy and prosper.

With that in mind, here are a few steps to consider as you begin to plan an integrated campaign across several platforms.

  1. Carefully identify the ideal buyer for your brand by analyzing current customers and using market research.
  2. Determine where your ideal customers can be found through research and speaking with existing customers.
  3. Implement a campaign across the key platforms identified.
  4. Measure what aspects of the campaign are most successful at bringing in new customers.
  5. Adjust the marketing strategies to account for these strengths and weaknesses within the campaign, then run a new campaign.
  6. If particular aspects of the campaign failed to produce enough results, don’t be afraid to eliminate them and try something new.
  7. Allocate more resources to the most successful parts of the campaign to maximize the budget.

It’s important to build a healthy mix to strengthen your business and maximize the opportunities for reaching new customers. If you’re interested in learning more about beginning a new marketing campaign, contact us today. We’d be happy to help you get started.