Trade shows. Trade fairs. Expos. No matter what you call them, these exhibitions are organized to allow members of the related industry an opportunity to demonstrate and discuss their products and services. The concept of the trade show has been around since Medieval times, tracing as far back as the 12th century in Europe. Even after nearly a millennium, however, the basic goal of a trade show has largely remained unchanged: connecting sellers and buyers in a central location. Because of that basic premise, trade shows are still prominent opportunities for companies of all sizes to exhibit their wares in front of a curious, prospective, and attentive audience.
Held in large facilities like Boston’s BCEC and Hynes Convention Center, these major events are usually held once every year nationally or internationally, and sometimes even more frequently on a regional basis. From the conventional to the mainstream to the downright unexpected, there are trade shows for every industry you can imagine.
Whether you are part of a small business, startup, or new company, here are three reasons why your organization should consider taking part in the next upcoming trade show for your industry.