Event Sponsorship

Event Sponsorship - TEDxBoston Sponsor Sign ©KeithSpiroPhoto

At Kendall Press, we work with a lot of companies hosting events, and event sponsorship is a topic that frequently comes up in our conversations. Whether the host is a Meetup group that has secured funds for food and drink at an evening session, or a nonprofit needing to impress at its most important fundraising event of the year, any company defraying costs through sponsorship needs to provide the right attention and benefits to their underwriters.

Based on our experience with event hosts and sponsors alike, here are three best practices to keep in mind when it comes to providing a sponsor with sufficient return on investment. While every sponsor has unique needs, these three ideas are a good starting point to ensure that sponsors not only come away happy with the event, but open to repeat participation.

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