Looking for a way to grow your business in 2016?

Kendall Press Direct Mail Postcards

Kendall Press Direct Mail Postcards

Why not try direct mail postcards?

Direct mail postcards are an easy way to showcase your product or services.  They can be designed in a variety of sizes to ensure that they get noticed in the mail.  You can control the timing of when you want them to reach your customers.  If you don’t have a mailing list, we can help with that.  Just tell us what type of customers you are trying to target, business, residential or both.  The geographic area that you would like to target, the demographics of the people, including possibly age, male or female, income level, etc.  The more that you narrow down your target market, the better results you will see.

Get Measured Results.

Be sure to include a clear call to action on your printed piece. Tell your audience exactly what you would like them to do. Should they give you a call, send you an email, register for your seminar or download a free whitepaper? By including a direct call to action, you will improve your response rate.

You can measure the results from your postcard campaign by setting up a special tracking phone number that will ring to your main number or by creating a unique domain name or Personalized URL (PURLs) for each mailing.  If you offer a discount, you can put a special code on the postcard that the recipient can use when they order online or have them bring the postcard in when they come to place an order.

Social media and web marketing are right for some markets, but the time tested practices of direct mail still generate substantial results. From creative concepts and eye-catching designs, to expert production, mailing list curation, and efficient, effective distribution, Kendall Press can manage your direct mail project every step of the way. Whatever the goal, we’ll help you get the word out and succeed.  If you would like to give direct mail a try, visit our website or give us a call and we will work with you to create a winning direct mail campaign.

6 things that make you say: “ WHAT? – Your Local Print Shop Can Do That?”

Kendall Press - Your Local Print Shop

Kendall Press – Your Local Print Shop

Kendall Press is more than just your local print shop. Sure, we do offset and digital printing of business stationery, flyers, postcards, etc. But, you may be surprised by the rest of our capabilities. There are no two days that are alike for us. We find ourselves doing a variety of different things every day. At Kendall Press, you will find a highly trained staff with over 119 combined years of experience in the print industry, ready to fulfill your projects. If you can think of it, 99% of the time, we can make it happen. Some of the unique things we do every day are as follows:

Fulfillment

Whether it is putting a simple, one-page letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), we can put it all together for you accurately and fast.  We can store and manage your inventory for you so that you have what you need, when you need it.

Direct Mail

Your local printer can help you advertise to your current and potentially new customers by using direct mail either with a provided mailing list or a list that we can supply for you based on your specifications. Other types of mailings we can help with – Appeal Mailings, Newsletters, or a mailing to your employees just to name a few.

Promotional Products

Whether you are just starting your business or have been in business for a long time, it is important to promote your brand. Your local print shop can help with that. Promotional products help to keep your name in front of your customer’s so that when they need something, they know who to call. If you are looking for tote bags, thumb drives, pens, t-shirts, mugs, etc., let us help you find the perfect product to represent your company.

Presentation Folders

In today’s highly competitive business environment, it’s all about standing out from the competition. Presentation folders come in all different styles, paper choices and colors and can help you make that all important first impression.  Presentation folders can be foil stamped or embossed.  They can have business card slits or CD/DVD holders.  Let us help make your presentations rise to the top of the competition.

Framing

Proud of a project that you recently completed? Show it off with a framed print hanging in your office. We can print, mat and custom frame your images in a variety of sizes and frames that will compliment your images.

Trade show displays

Whether you are planning your next trade show or just want to update the displays in your office, give us a call. We can help you display your products to your potential customers with pop-up displays, pull-up banners, table throws, backdrops, backlit signs, floor graphics, etc. All these items can help you make a good first impression with the visitors stopping by.

See a list of some of our other services here. The next time an odd project finds its way to your desk, give us a call. You may be surprised when we say – Yes, we can help you with that!

Personalized Print Marketing

Personalized Marketing

Joe – We would love to see you at our upcoming open house.

 

The Power of Personalization

Print marketing is still one of the best and most effective ways to connect with your target audience and create brand awareness on a large scale. For starters, print marketing is tangible — you’re giving a person something they can hold in their hands and, more importantly, something they can pass along to a friend or family member.

Despite the many benefits of print marketing as a medium, many people still seem to miss one of its most powerful and most natural tools: personalization. When you take a look at just how effective personalization can be, you’ll be shocked you weren’t embracing it in the past.

Personalization: By the Numbers

In 2012, the industry organization InfoTrends conducted a study on marketing communication. It revealed several interesting facts, all of which are important to know when planning your next marketing campaign. The good news is that print marketing is alive and well, even in an era where everyone carries a smartphone or other type of mobile device with them at all times.

The better news is that marketing materials featuring high levels of personalization yield a dramatically higher ROI over ones sent out in a uniform or more generic manner.

The InfoTrends survey covered more than 1,000 businesses in 10 industries. Nearly two thirds used personalization or segmentation techniques to increase response and conversion rates. One of the respondents who used personalized print materials exclusively experienced a response rate of around 6% and a conversion rate of over 16%. Compare this with the average 2% response rate more generic materials generate, and the power of personalization becomes abundantly clear.

Things get even more impressive when you combine personalization with other best practices of modern marketing, like combining print and digital to reach a wider audience. For example, the respondents who utilized print and e-mail materials with high levels of personalization reported a response rate of 7.6% and a conversion rate of over 18%.

Why Personalization Matters

When you personalize your marketing materials, you’re taking that extra step to show your target audience how much you really care about them. Instead of addressing a direct mail brochure with the generic and calculated “Dear Sir or Madame,” you can take advantage of the basic technique of including their name — which, keep in mind, is information you already have if you’re sending them something in the mail.

Believe it or not, this does go a long way. It instantly creates a much more organic connection with the person reading your materials and subconsciously separates your mailer from others that may not be personalized at all.

Personalized print marketing is also inherently more impressive than personalized digital materials of the same variety. Everyone has a computer, and they know how quickly you can change an e-mail to include a name. Changing a print mailer, however, takes a little more thought and effort (though not as much as you’d think). Your effort will definitely be appreciated by the recipient.

Not only is print marketing alive and well, but one of its most powerful assets is something many businesses aren’t even using. Personalizing your print materials will go a long way toward creating a more meaningful and long-lasting connection with your target audience and increasing your ROI.

Postcards

Kendall-Press-Postcards

No matter what industry you’re in, custom printed postcards are a versatile tool that is sure to impress. Postcards are more than just a way to let your family and friends know that you are thinking about them while you are basking in the sun on vacation.  Think of postcards as mini billboards of marketing.  They are a quick and easy way to reach customers with your message.  Encourage quick action. Give customers a good reason to act now.  Postcards can be used for announcements, thank you notes, product cards, event schedules, RSVPs, invitations, mailings, etc.

Because postcards are available in nearly any shape and size, they provide unlimited opportunities for your business. If you’d like to get creative with a postcard, consider an oversized card, die-cut shapes or cut-outs, rounded corners, etc.  Die-cut postcards, have been proven to increase response rates by 300% or more.

A popular way to use postcards is by creating a series of product spotlight cards. Use them as a creative marketing tool to promote little-known products, or to simply provide convenient take-away information about your top products or services.

Postcards are perfect for direct mail to reach new customers and keep your current customers up-to-date on what’s happening with you.   You can quickly create a postcard campaign without a big investment in time or money.  We can help you design, print and mail the postcards to either your own mailing list or one we can purchase for you.  If you have questions or would like more information about custom printed postcards, give us a call today!

In the soup?

soup

Call Kendall Press for all your impossible printing jobs!

Wordless Wednesday – Direct Mail

 

Direct Mail - A photo of the Charles Street Post Office in Boston for Wordless Wednesday. By Keith Spiro of Kendall Press

Wordless Wednesday

US postal service

Direct Mail in the Digital Age

In 1775, Ben Franklin was appointed as the first US Postmaster General after Congress determined that the transportation and distribution of letters and intelligence across the colonies was vital to the success of the American Revolutionary War. 17 years later, the Postal Service Act was signed into law by President George Washington, establishing the United States Post Office Department, and ensuring that everyone across the United States retained access to “secure, efficient, and affordable mail service.”

Direct Mail from Google | Google Ads

Direct Mail from Google!

Electronic mail arrived almost exactly 200 years later, when Ray Tomlinson used ARPANET to send the first email message between two computers sitting next to each other in 1971. Shocking as it may seem, no one at the time was asking for something like email. Tomlinson is often quoted as claiming he invented email “Mostly because it seemed like a neat idea.”

Today, our inboxes are jam-packed with incoming messages while our physical mailboxes seem to be coming up a little light. Here are three reasons that Direct Mail makes more and more sense in an increasingly digital world.

[Read more…]