Guest Blogging-Is it right for your Marketing Approach?

blog word cloud on blackboard

Guest blogging can certainly come in very handy for a number of reasons. Running a blog as a part of a marketing campaign is practically a requirement in today’s modern world – particularly as Google changes the very foundation of what SEO stands for on a regular basis. One of the many things that Google looks for when ranking sites is how frequently they’re updated. A steady stream of fresh, trustworthy and high quality content will always rank higher than a page updated once a year. This describes a blog pretty efficiently. However, you may not always have time to pen every single entry on a blog yourself.

What is Guest Blogging in Marketing?

As its name suggests, guest blogging is about finding someone who has similar interests who can provide interesting content to your followers.   Not only do you get the benefit of being able to take a day (or week) off to catch up on your backlog, but you also get a huge amount of new attention to your blog thanks to the presence of your guest.

How Does Guest Blogging Help You in Marketing?

For starters, perhaps the biggest benefit of guest blogging is that it can help generate a whole new level of traffic for a site. This is especially true if this guest blogger already has his or her own following, so they’ll be bringing their own audience to your site for the first time. While most of those new visitors will likely leave again to follow the guest blogger across the Internet, many will stay.

Another one of the major benefits of guest blogging is that it helps you build your authority in more ways than one. If the person that you’re having guest blog for your site is well-respected, the very fact that they’re contributing a piece to you at all only serves to lend some much-needed credibility to your enterprise. This is particularly true if you’re just starting out.

Another one of the reasons why guest blogging is so beneficial, particularly in terms of marketing, is because it helps build authority where it matters most – search engines. Gone are the days where you can just stuff a site with keywords and instantly fly to the top of Google results. Google emphasizes pages that are trustworthy over all others now and guest blogging is one of the single most efficient ways to get in on some of that action for yourself. By showing that your site is not only regularly updated with high quality content but also pieces from different authentic, trustworthy voices, the general rank of your entire enterprise will only rise as a result. This means that there will naturally be more eyes on your marketing blogs, which only means increased revenue as a result.

These are just a few of the reasons why guest blogging is, and will remain, a marketing best practice moving forward. Leveraging the power of search engines is all about authority and high quality content – guest blogging is able to deliver this to you in spades. If you’re the type of person who could use a little extra time to keep that steady stream of content flowing, guest blogging also makes perfect sense from the standpoint of your own productivity and efficiency at the same time. There really is no reason why you shouldn’t be exploring this with your marketing materials.

Have you tried a guest blogger on your site?  What did you think – would you do it again?  We would love to hear your thoughts on this topic!

Postcards

Kendall-Press-Postcards

No matter what industry you’re in, custom printed postcards are a versatile tool that is sure to impress. Postcards are more than just a way to let your family and friends know that you are thinking about them while you are basking in the sun on vacation.  Think of postcards as mini billboards of marketing.  They are a quick and easy way to reach customers with your message.  Encourage quick action. Give customers a good reason to act now.  Postcards can be used for announcements, thank you notes, product cards, event schedules, RSVPs, invitations, mailings, etc.

Because postcards are available in nearly any shape and size, they provide unlimited opportunities for your business. If you’d like to get creative with a postcard, consider an oversized card, die-cut shapes or cut-outs, rounded corners, etc.  Die-cut postcards, have been proven to increase response rates by 300% or more.

A popular way to use postcards is by creating a series of product spotlight cards. Use them as a creative marketing tool to promote little-known products, or to simply provide convenient take-away information about your top products or services.

Postcards are perfect for direct mail to reach new customers and keep your current customers up-to-date on what’s happening with you.   You can quickly create a postcard campaign without a big investment in time or money.  We can help you design, print and mail the postcards to either your own mailing list or one we can purchase for you.  If you have questions or would like more information about custom printed postcards, give us a call today!

Tips to Increase Newsletter Subscriptions

NewslettersNo matter how great your newsletter is, it won’t do any good if it doesn’t reach your audience. Here are a few tips to increase the number of your newsletter subscribers:
• Get creative with your call to action words. For example, instead of using the word “subscribe,” try something more user friendly like: join us, sign up now, get email updates, download now, etc.

• Include a list of reasons to sign up or other key benefits of receiving your newsletter.

• Offer a sample newsletter to set expectations of what your subscribers will receive.

• Provide social proof, such as telling potentials subscribers how many other people have also subscribed. If your numbers are small, consider using a quote from an influential subscriber that could help convince others to sign up as well.

• Consider a relevant contest, such as a giving away a sample of your product or service. Let them know they’ll also be subscribed to your newsletter as part of the entry process.

• Provide multiple subscription options so they are convenient to find, such as on the right hand side of all webpages, footer of website, about us section, end of blogs, email signatures, etc.

• Offer a valuable incentive to sign up, such as an exclusive coupon, free white paper, elite invitation, calendar, tips and tricks, etc.

• Make the subscription form as simple as possible. Reducing the sign up fields to the essentials (such as email and name) can greatly increase your subscriptions.

• Consider including a “subscribe to newsletter” box in your comment box area since your visitor is already entering their email address.

• Encourage subscribers at key moments, such as immediately after a purchase.

• Ask your current subscribers for help sharing your newsletter with someone they think could benefit from your newsletter. Consider offering a referral prize or reward.

We love newsletters and have tons of great ideas if you’d like help creating the perfect newsletter your audience will look forward to receiving! Give us a call today.

What is Inbound Marketing?

Inbound Marketing is a hot topic that continues to gain steam in the business community. It is especially being embraced today by marketers and small business owners as either a supplement or replacement to traditional marketing methods that are showing decreased effectiveness.

In this article, we will help define Inbound Marketing and explore some of the differences between inbound and outbound marketing.

Inbound Marketing – A Quick History Lesson

To understand Inbound Marketing, let’s first take a look at where the concept comes from. At its core, the goal of any kind of marketing is to increase visibility and awareness of a product or service so that it can be sold to a customer. To support this goal of sales, many companies use a sales funnel to visualize the process of customer acquisition, from marketing dollars going out to revenue dollars coming in.

Inbound Marketing - A basic purchase funnel from outbound marketingThe standard sales funnel itself evolved from a model originally developed in 1898 by Elias St. Elmo Lewis. Lewis believed in advertising’s ability to “educate the public” and outlined the path an informed customer might take to arrive at a purchasing decision through the following four stages:

  • Awareness
  • Interest
  • Desire
  • Action

[Read more…]

Branding and The Value of LinkedIn

LinkedIn Screencap - Personal branding and the value of digital networking for business professionals.

Launched in May of 2003, LinkedIn is a social media platform that sets itself apart by being a digital networking hub for business professionals. Serving more than 250 million users in more than 200 countries and available in 20 languages, the platform is much more than a recruiter’s go-to tool or a job hunter’s online base of operations. When used properly, an account can represent a more valuable digital property for a business or its employees than one on Facebook or twitter because LinkedIn caters specifically to a business oriented audience and user base.

If you maintain a digital presence, you and your company should be on LinkedIn. Here are three reasons to start using the platform today, and why doing so can ultimately position both your personal brand and business for greater success.

[Read more…]

Direct Mail in the Digital Age

In 1775, Ben Franklin was appointed as the first US Postmaster General after Congress determined that the transportation and distribution of letters and intelligence across the colonies was vital to the success of the American Revolutionary War. 17 years later, the Postal Service Act was signed into law by President George Washington, establishing the United States Post Office Department, and ensuring that everyone across the United States retained access to “secure, efficient, and affordable mail service.”

Direct Mail from Google | Google Ads

Direct Mail from Google!

Electronic mail arrived almost exactly 200 years later, when Ray Tomlinson used ARPANET to send the first email message between two computers sitting next to each other in 1971. Shocking as it may seem, no one at the time was asking for something like email. Tomlinson is often quoted as claiming he invented email “Mostly because it seemed like a neat idea.”

Today, our inboxes are jam-packed with incoming messages while our physical mailboxes seem to be coming up a little light. Here are three reasons that Direct Mail makes more and more sense in an increasingly digital world.

[Read more…]