5 Reasons to make Kendall Press your Local Print Shop

Kendall Press - Your Local Print Shop

Kendall Press – Your Local Print Shop

1.    We care.

If you choose to let Kendall Press be your local print shop, we will show you that we care about your project. The Kendall Press team is made up of local people that have your success in mind. We hire people who understand the products we offer and we will take more time to get to know you and your needs. Call us and speak to a representative about your project. We will answer the phone. We will guide you through the process to ensure that you get what you want and that your money is well spent. Kendall Press cares about the quality of the work that we produce because we want you to keep coming back. See the Kendall Press philosophy here.

2.    Selection.

By using your local print shop for your next project, you will find a wide selection of paper, ink colors, and finishing techniques available to you. Just choosing the right paper for your project can be daunting. You will need to consider the surface of the paper which will affect the look, feel and printability of your project. The shade of paper is also important – who knew there could be so many shades of “white”? The brightness of the paper affects the readability of the printed piece. The opacity is important if you are printing double sided and do not want show through. If your piece is going to be folded, then the grain of the paper needs to be going in the right direction so no cracking occurs. And, based upon how you plan to use the printed piece and how long you want it to last, the weight of the paper is also very important. Your local print shop works with many different papers every day and can help you make all the tough decisions. You can stop in and we will be happy to show you samples and let you touch and feel the different papers available for your project. The presentation of your printed piece is important as you want to make sure it sends the right message to your customer. If you are interested in more information, click here for our free whitepaper on Choosing the Right Paper for your print project.

3.    Your Local Print shop can offer quick turnarounds.

It happens every day – your boss dumps a project in your lap that needs completed in a couple of hours. You have no time to order on line and hope that when you receive it, it is correct. Local print shops have much more flexibility in juggling jobs to make sure we can fit yours in if an emergency arises. If you need your project done right and in a quick timeframe, then we are your local print shop who can make that happen for you. You can call us to discuss the project or stop in if you are nearby. Email us the files or bring them on a thumb drive. We can show you samples of similar projects we have done, or just go over how you would like it done. We understand impossible deadlines, and we will work with you to get it done correctly and on time!

4.   Dependable.

When we promise you your job will be done, we do everything in our power to make sure that you get what you need, when you need it. We pride ourselves on never missing a deadline. Our job is to make you look good to your boss and your customers because if you are successful, we are successful!

5.   Quality.

The print quality that you receive will be better than you can get online. If we see something that is not going to print right, we will let you know. We will provide you with a printed or pdf proof on every job so that you can see what you are getting before your job is complete.   Our #1 Boss is you – our Customer!

Kendall Press wants to be your local print shop. Give us a try on your next project. Whether it is an Annual Report, Appeal Mailing, Postcards, Flyers, Posters, Event Signage, etc., we are here to help.

Why Customer Service is One of Your Most Important Marketing Channels

Customer Service at Kendall Press

Mark – Kendall Press

When you think about all the different marketing channels you have at your disposal, they’re really all working toward the same goals, though in different ways. Each one helps to spread the word about your brand — or at least about a specific product or service you provide. Each channel also helps create new ways to interact with your customers in an intimate and meaningful way. Most importantly, they all give you the opportunity to establish yourself as a trusted source of information in your industry and build a reputation as a place people can turn to in their time of need.

Though that description certainly applies to marketing channels like social media, direct mail print, TV and radio commercials, and more, it also describes one very important element of your business that people tend not to think of as marketing: customer service.

The Role of Customer Service in Marketing

When you set out to create a new marketing campaign, one of the first steps always involves sitting down and taking a long, hard look at what your customers need. This is most obvious in television campaigns, where you have just 30 seconds to outline a problem and show how your product or service solves that problem once and for all.

When you really think about the function of customer service in your business, it’s doing the exact same thing. You’re helping people have meaningful, satisfying experiences with your brand, while showing them that the products you’re selling are backed by trustworthy individuals with a strong sense of integrity.

In many ways, your behavior is the marketing tool in this scenario. If you can turn a bad experience with your product into a good one through sheer customer service force of will, you’re building the same type of relationship with your customer that a successful ad or direct mail campaign might. The benefit you get is the ability to control the conversation as it’s being played out.

In that respect, your customer service department is almost like a fully interactive television ad. If customers have a positive experience, they’ll tell people about it. If they have a negative experience, rest assured, they’ll tell people about that, too.

Customer Service Considerations

The point of this relationship isn’t that you should start treating your customer service department as just another in a long line of marketing opportunities that can be exploited. In fact, the opposite is true. Doing so will almost certainly come off to the customer as artificial and can do far more harm to your reputation than good. Overloading your potential and existing customers with overt marketing messages can also make your brand come off as “pushy” when people are just looking for answers to important questions.

Honesty and integrity are the name of the game, especially in terms of customer service. By using your customer service capabilities to truly put your best foot forward and create meaningful interactions with customers, you’re accomplishing many of the same goals you aim for with your other marketing channels. When people have a positive experience with representatives of your customer service team, they’re far more likely to tell their friends and family members. You’re also creating loyal followers that will generate repeat sales, which is another task that the best marketing campaigns are capable of accomplishing.

Customer Loyalty – How to convince them you are worthy!

 

QRS-webWondering if customer loyalty is costing you money?  Did you know that 71 percent of customers have stopped using a company because of the poor customer service they received? Did you also know that the average value of a lost customer is $243? Poor customer experiences cost companies money and seriously hurt the bottom line. No company can afford to just throw away $243 per person.

Fortunately, there is a solution to building customer loyalty. By focusing your efforts on improving your customers’ experience, you can help encourage them to return to you, improving retention and stopping the bleed of past customers going to your competitors. Here’s how to do it.

Focus on employees

Your employees are the face of the company when customers interact with your brand. Make sure they represent you well. Develop a strong relationship with employees by giving them degrees of independence, flexibility, and a work environment that’s a pleasant place to be. Employees will become more appreciative and enthusiastic about your brand and pass that along to customers.

Give employees training, then independence

Focus on building a culture of independence. Allow company representatives to troubleshoot and solve problems on their own. This will help them feel more appreciated, while improving customer service. Now, when a customer calls with a complaint, the person who answers can actually help them, rather than passing the phone call from person to person.

Try to under-promise and over-deliver

Far too many customers are used to companies neglecting their promises, so show that you’re different. Promise customers the minimum of what they can expect and then over-deliver.

Listen to what customers say are the weakest parts of their experience

Though fewer and fewer customers actually use complaint lines to let companies know they did wrong, that doesn’t mean they’ve stopped complaining. Instead, it’s simply become more common for people to release their reviews to the public through social media.

A bad review from a disgruntled customer can have an enormous impact on your company’s reputation. Address customer complaints head-on and try to make amends for their poor experience. If the customer is satisfied, then politely ask them to update or remove the bad review.

Treat bad reviews as learning experiences. Ask yourself the following questions:

• What part of the customer experience was impacted (product research, pricing, the purchase itself, questions about the product, etc.)?

• Are there any patterns to the types of complaints made by customers?

• What do these bad reviews say about how customers wish to be seen in your organization?

Use the information you garner to guide you in making improvements to the customer experience. Prioritize changes based on the weaknesses customers point out in their reviews, and let them know they’re valued by your company.

The customer experience can be a fantastic predictor of consumer loyalty and retention. When you learn how to convince customers to stay with your brand, you’ll see more money in your pocket and better growth. Use the above advice to update your customer experience to make the most of every interaction between customer and company.

3 Ways to Thank Your Customers

ThankYouCardsThanksgiving may not be for another month, but being thankful should be a year-round endeavor. Take business for example, where we believe the two most important words remain the same as they have ever been: THANK YOU. Appreciating customers every day should be rule number one in creating a great customer experience! Here are three ways to thank your customers and show them the appreciation they deserve.

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