At first, it may seem like an added expense, but if used properly, it can help your business grow. Custom printed tape does the advertising for you, eliminating the need to have a variety of costly printed boxes sitting on your shelves. Printed tape is perfect to highlight your company logo or products from the time you ship your package, until it gets to your customers hands. It lets your customer know that you are proud to put your name on your product and creates a good first impression. Remember, whether your product is shipping long distance or just going to the building next door, your package will pass through many hands presenting the opportunity to attract new customers.
Reasons to use custom printed tape.
Of course, one of the main reasons to use printed tape is marketing. You can use it to convey special messages or announce new products. Design is important. Make sure your brand stands out and that your logo will be clearly visible from a distance. You can have one color, two color or three color printing and it comes in 2” and 3” widths.
Other common uses would be to identify packages with special handling needs such as fragile, heavy, handle with care, etc. This type of tape will let the handler’s know the best way to transport your package so it gets to where it needs to be safely. Printed tape cannot be broken without detection so it can alert you if the package has been tampered with. It also makes tracking your packages easier. Have you ever seen the number of boxes that ship to convention centers or hotels? Identifying your boxes with custom printed tape will aid in keeping all of your packages together, helping to ensure they get to you when you need them!
Constructions companies use tape for a variety of different reasons, but mostly to section off areas to keep people out of danger. It helps to promote their company while they are working.
These are just a few reasons to use custom printed tape. We would love to hear what applications you have used custom printed tape for. Please feel free to share your ideas or give us a call to discuss new ideas!