Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being, research has shown that printed material is more effective than digital. Let’s talk about just some of the few places that you can use printed material:

  • Booths for trade shows or any event where you are making a presence
  • Presentations, whether it is a thesis or a business proposal
  • Real Estate or any picture/art based showing or offer
  • In your store for overviewsproduct offers/specials or full product lines

You can have printed material to be used as a future reference from your customer’s office or just give them out so people can look at them while walking around a conference, the uses for printed material are endless! Generally speaking, for product/service lists, you would want a catalog. If you want to talk about a specific product, idea or briefly introduce your company, brochures should be your go-to. If you want to have in-depth context or display research, a booklet would be the best option.

Catalogs tend to be more straightforward because they are more precise in what they show. They will probably be your best bet for long, undetailed lists in general. If you want to display everything your business has to offer, or a product line or however else you may want to categorize products, you generally want to create a catalog. Most catalogs tend to follow this 3 point checklist for each listing in the catalog.

  1. Picture
  2. Small description
  3. Price

Brochures  tend to vary more in terms of sizes and usage, however they are always extremely short in terms of pages. Our first example is a picture-based brochure which a real estate agent created for a specific unit. On the first page, very clearly labeled, you will see the name of the product at the top, a beautiful picture that they think best captures the most about the product in the center, and at the bottom, all ownership and rights needed for the product. Due to the nature of the product and the marketing that is best for it, only a small explanation is need.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

On the first page, you see the product title again with the price, the small explanation, followed by the necessary pictures. Note how the brochure does not seem cluttered due to the spaces in between the pictures and how the back is left vacant of pictures. It is presented very elegantly and does not leave the reader overwhelmed.

Our second example is one of the most common brochure types with a bit of a kick to it. It is a tri-fold brochure, but its front page is cut in half to present a unique look. Immediately you can tell what the color scheme is; gold, blue and white, this remains consistent throughout the entire brochure. A photo is provided of the first page so that you can better see the color. The gold does not look as well in digital files because it is a metallic inc printed offset. Without even opening the brochure, you can clearly see the name of the company, and what it does. Once you open it up, the name of the company is reiterated to the reader while using the term “partner” to signify that the company does not think of itself as just a tool, it is not just doing a job for you, but it wants to help you grow and succeed.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

Inside, there is a simple overview of what the company offers. On the back, where it is also readable without opening the brochure, you see a brief biography of what the company does, its logo and its contact information. It is said that the first thing that people will do when picking up a magazine/packet/brochure, is turn and see what’s on the back of it. From the content of the brochure, you can easily tell that the goal of this brochure is to introduce the company and what it can offer to you.

 

Booklets are similair to brochures in that they can also be used in a wide variety of ways, however, booklets allow you to communicate more deeply your thoughts and are lengthier, with more context. Scholars have used them to present their research, business personnel have used them for all types of reports and even students have used them to present their thesises, reports and projects. In our example, BRAC uses a booklet to present their research findings. Even if the nature of the booklet you are trying to create is different from BRAC’s, there are many lessons to be learned from their booklet. Starting off we have a picture of one of the women they worked with in the project. It can not be overstated how it is much more impactful to use your own real pictures instead of generic, stock pictures. Despite the topic being in-depth with research, there are very few pages filled with just text and long paragraphs. There are multiple images and graphics that are used to keep the content engaging. In page 4 (the second image), we see an example of that with a graph that is used as a visual guide to the content.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

The picture of Shohiton, followed by her short story, is one of multiple example stories they have in their booklet. The use of their own pictures helps deliver a more personal and deeper connection to their service. In the following image, we see one of the tables that are included in the booklet to help organize their writing and present it in a visually pleasing way. In the last page, there is another example of how they elegantly avoid being overbearing to the reader by using a list for their key research conclusions. Another important note is that there is also a quote significant to their research that is bolded out. This is not the only place they highlight a single quote. Highlighting key quotes, phrases or sentences can be extremely effective whether they are from your own research or from other people. It is also important to note that all the colors and design stay consistent throughout the booklet.

Hopefully, this guide will help you design some print material to improve your effectiveness and presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area, you are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

Schedule a Free Consultation

 

Acknowledgements:

Julia Kenny, Robert Paul Properties

BRAC’s Ultra Poor Graduation Programme, BRAC USA

  • All design: © Danielle Lee/BRAC
  • All photos: © BRAC
  • Page four graphic: © Amplifier Strategies/BRAC

6 things that make you say: “ WHAT? – Your Local Print Shop Can Do That?”

Kendall Press - Your Local Print Shop

Kendall Press – Your Local Print Shop

Kendall Press is more than just your local print shop. Sure, we do offset and digital printing of business stationery, flyers, postcards, etc. But, you may be surprised by the rest of our capabilities. There are no two days that are alike for us. We find ourselves doing a variety of different things every day. At Kendall Press, you will find a highly trained staff with over 119 combined years of experience in the print industry, ready to fulfill your projects. If you can think of it, 99% of the time, we can make it happen. Some of the unique things we do every day are as follows:

Fulfillment

Whether it is putting a simple, one-page letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), we can put it all together for you accurately and fast.  We can store and manage your inventory for you so that you have what you need, when you need it.

Direct Mail

Your local printer can help you advertise to your current and potentially new customers by using direct mail either with a provided mailing list or a list that we can supply for you based on your specifications. Other types of mailings we can help with – Appeal Mailings, Newsletters, or a mailing to your employees just to name a few.

Promotional Products

Whether you are just starting your business or have been in business for a long time, it is important to promote your brand. Your local print shop can help with that. Promotional products help to keep your name in front of your customer’s so that when they need something, they know who to call. If you are looking for tote bags, thumb drives, pens, t-shirts, mugs, etc., let us help you find the perfect product to represent your company.

Presentation Folders

In today’s highly competitive business environment, it’s all about standing out from the competition. Presentation folders come in all different styles, paper choices and colors and can help you make that all important first impression.  Presentation folders can be foil stamped or embossed.  They can have business card slits or CD/DVD holders.  Let us help make your presentations rise to the top of the competition.

Framing

Proud of a project that you recently completed? Show it off with a framed print hanging in your office. We can print, mat and custom frame your images in a variety of sizes and frames that will compliment your images.

Trade show displays

Whether you are planning your next trade show or just want to update the displays in your office, give us a call. We can help you display your products to your potential customers with pop-up displays, pull-up banners, table throws, backdrops, backlit signs, floor graphics, etc. All these items can help you make a good first impression with the visitors stopping by.

See a list of some of our other services here. The next time an odd project finds its way to your desk, give us a call. You may be surprised when we say – Yes, we can help you with that!

5 Reasons to make Kendall Press your Local Print Shop

Kendall Press - Your Local Print Shop

Kendall Press – Your Local Print Shop

1.    We care.

If you choose to let Kendall Press be your local print shop, we will show you that we care about your project. The Kendall Press team is made up of local people that have your success in mind. We hire people who understand the products we offer and we will take more time to get to know you and your needs. Call us and speak to a representative about your project. We will answer the phone. We will guide you through the process to ensure that you get what you want and that your money is well spent. Kendall Press cares about the quality of the work that we produce because we want you to keep coming back. See the Kendall Press philosophy here.

2.    Selection.

By using your local print shop for your next project, you will find a wide selection of paper, ink colors, and finishing techniques available to you. Just choosing the right paper for your project can be daunting. You will need to consider the surface of the paper which will affect the look, feel and printability of your project. The shade of paper is also important – who knew there could be so many shades of “white”? The brightness of the paper affects the readability of the printed piece. The opacity is important if you are printing double sided and do not want show through. If your piece is going to be folded, then the grain of the paper needs to be going in the right direction so no cracking occurs. And, based upon how you plan to use the printed piece and how long you want it to last, the weight of the paper is also very important. Your local print shop works with many different papers every day and can help you make all the tough decisions. You can stop in and we will be happy to show you samples and let you touch and feel the different papers available for your project. The presentation of your printed piece is important as you want to make sure it sends the right message to your customer. If you are interested in more information, click here for our free whitepaper on Choosing the Right Paper for your print project.

3.    Your Local Print shop can offer quick turnarounds.

It happens every day – your boss dumps a project in your lap that needs completed in a couple of hours. You have no time to order on line and hope that when you receive it, it is correct. Local print shops have much more flexibility in juggling jobs to make sure we can fit yours in if an emergency arises. If you need your project done right and in a quick timeframe, then we are your local print shop who can make that happen for you. You can call us to discuss the project or stop in if you are nearby. Email us the files or bring them on a thumb drive. We can show you samples of similar projects we have done, or just go over how you would like it done. We understand impossible deadlines, and we will work with you to get it done correctly and on time!

4.   Dependable.

When we promise you your job will be done, we do everything in our power to make sure that you get what you need, when you need it. We pride ourselves on never missing a deadline. Our job is to make you look good to your boss and your customers because if you are successful, we are successful!

5.   Quality.

The print quality that you receive will be better than you can get online. If we see something that is not going to print right, we will let you know. We will provide you with a printed or pdf proof on every job so that you can see what you are getting before your job is complete.   Our #1 Boss is you – our Customer!

Kendall Press wants to be your local print shop. Give us a try on your next project. Whether it is an Annual Report, Appeal Mailing, Postcards, Flyers, Posters, Event Signage, etc., we are here to help.

What can Captain Kirk Teach Us About Business?

Stars in the Night Sky

Building a successful business can be a challenge for anyone.  Whether you’re a lifelong Trekkie or only know the character’s name in passing, here are six Captain Kirk/William Shatner (the actor who played him) quotes we found particularly inspiring for marketing and business professionals.  Even if you haven’t followed the Star Trek franchise, we hope that these quotes from Captain Kirk and William Shatner  will inspire you.

“Genius doesn’t work on an assembly line basis… You can’t simply say, ‘Today I will be brilliant.'”

When starting out or working your way up in business, you must acknowledge that you don’t know everything there is to know about your industry. You’re not going to wake up one morning with the experience to be an industry leader. Instead, you must be willing to study and learn as you go.

“You either believe in yourself or you don’t.”

Running a business is never a sure thing. Chances are when you start your own company you’ll find yourself facing skepticism from many different people. If you want to be successful, however, you have to believe in yourself. You must be honest about the faith you have in yourself. If you truly think you can do this, then develop your business plan and prepare to jump in feet first.

“There’s another way to survive — mutual trust and help.”

Building a business is not a single-handed endeavor. If you want your business to thrive — and not just survive — you must be willing to trust those running the business with you. When starting out, make sure your first hires are trustworthy people who share your vision. Choose candidates you know you can trust completely to have the good of the company at heart.

“Sometimes a feeling is all we humans have to go on.”

Sure, predicting the right moment to launch a company or introduce a new product or service involves studying trends, but it also requires a finely tuned intuition. Sometimes, all you have to go on in business is a gut feeling. If you have reasons to support those instincts, don’t be afraid to listen to them.

“If I can have honesty, it’s easier to overlook mistakes.”

This quote speaks to the importance of transparency in everything a business does. No business leader is perfect. Sometimes you’ll make mistakes. You’ll make the wrong call. When you’re transparent with your employees about what happened, they’ll be far more likely to continue to trust you and your judgement.

“A captain of a ship, no matter his rank, must follow the book.”

Even if you’re the founder and CEO, you don’t want to place yourself in a separate category than everyone else at your company. Sure, it might be easier to circumvent particular processes or rules, but when you do so, everyone notices. People naturally struggle to feel connected to and loyal to leaders who play by different rules than the ones they set for everyone below them. Show your employees you’re all on the same team by following the same rules. The result will be far greater coherence within your team.

Those who enjoy the character of Captain Kirk, however, will find a considerable amount of wisdom about how to be successful in the quotes from the captain and from the actor, William Shatner. Consider some of the wisdom above and see how you can apply it to your own company. If you’re interested in improving your marketing efforts, contact us today. We’d be happy to help you get started.  Sales & Marketing Ideas to Help Grow Your Business

Personalized Print Marketing

Personalized Marketing

Joe – We would love to see you at our upcoming open house.

 

The Power of Personalization

Print marketing is still one of the best and most effective ways to connect with your target audience and create brand awareness on a large scale. For starters, print marketing is tangible — you’re giving a person something they can hold in their hands and, more importantly, something they can pass along to a friend or family member.

Despite the many benefits of print marketing as a medium, many people still seem to miss one of its most powerful and most natural tools: personalization. When you take a look at just how effective personalization can be, you’ll be shocked you weren’t embracing it in the past.

Personalization: By the Numbers

In 2012, the industry organization InfoTrends conducted a study on marketing communication. It revealed several interesting facts, all of which are important to know when planning your next marketing campaign. The good news is that print marketing is alive and well, even in an era where everyone carries a smartphone or other type of mobile device with them at all times.

The better news is that marketing materials featuring high levels of personalization yield a dramatically higher ROI over ones sent out in a uniform or more generic manner.

The InfoTrends survey covered more than 1,000 businesses in 10 industries. Nearly two thirds used personalization or segmentation techniques to increase response and conversion rates. One of the respondents who used personalized print materials exclusively experienced a response rate of around 6% and a conversion rate of over 16%. Compare this with the average 2% response rate more generic materials generate, and the power of personalization becomes abundantly clear.

Things get even more impressive when you combine personalization with other best practices of modern marketing, like combining print and digital to reach a wider audience. For example, the respondents who utilized print and e-mail materials with high levels of personalization reported a response rate of 7.6% and a conversion rate of over 18%.

Why Personalization Matters

When you personalize your marketing materials, you’re taking that extra step to show your target audience how much you really care about them. Instead of addressing a direct mail brochure with the generic and calculated “Dear Sir or Madame,” you can take advantage of the basic technique of including their name — which, keep in mind, is information you already have if you’re sending them something in the mail.

Believe it or not, this does go a long way. It instantly creates a much more organic connection with the person reading your materials and subconsciously separates your mailer from others that may not be personalized at all.

Personalized print marketing is also inherently more impressive than personalized digital materials of the same variety. Everyone has a computer, and they know how quickly you can change an e-mail to include a name. Changing a print mailer, however, takes a little more thought and effort (though not as much as you’d think). Your effort will definitely be appreciated by the recipient.

Not only is print marketing alive and well, but one of its most powerful assets is something many businesses aren’t even using. Personalizing your print materials will go a long way toward creating a more meaningful and long-lasting connection with your target audience and increasing your ROI.

Customer Loyalty – How to convince them you are worthy!

 

QRS-webWondering if customer loyalty is costing you money?  Did you know that 71 percent of customers have stopped using a company because of the poor customer service they received? Did you also know that the average value of a lost customer is $243? Poor customer experiences cost companies money and seriously hurt the bottom line. No company can afford to just throw away $243 per person.

Fortunately, there is a solution to building customer loyalty. By focusing your efforts on improving your customers’ experience, you can help encourage them to return to you, improving retention and stopping the bleed of past customers going to your competitors. Here’s how to do it.

Focus on employees

Your employees are the face of the company when customers interact with your brand. Make sure they represent you well. Develop a strong relationship with employees by giving them degrees of independence, flexibility, and a work environment that’s a pleasant place to be. Employees will become more appreciative and enthusiastic about your brand and pass that along to customers.

Give employees training, then independence

Focus on building a culture of independence. Allow company representatives to troubleshoot and solve problems on their own. This will help them feel more appreciated, while improving customer service. Now, when a customer calls with a complaint, the person who answers can actually help them, rather than passing the phone call from person to person.

Try to under-promise and over-deliver

Far too many customers are used to companies neglecting their promises, so show that you’re different. Promise customers the minimum of what they can expect and then over-deliver.

Listen to what customers say are the weakest parts of their experience

Though fewer and fewer customers actually use complaint lines to let companies know they did wrong, that doesn’t mean they’ve stopped complaining. Instead, it’s simply become more common for people to release their reviews to the public through social media.

A bad review from a disgruntled customer can have an enormous impact on your company’s reputation. Address customer complaints head-on and try to make amends for their poor experience. If the customer is satisfied, then politely ask them to update or remove the bad review.

Treat bad reviews as learning experiences. Ask yourself the following questions:

• What part of the customer experience was impacted (product research, pricing, the purchase itself, questions about the product, etc.)?

• Are there any patterns to the types of complaints made by customers?

• What do these bad reviews say about how customers wish to be seen in your organization?

Use the information you garner to guide you in making improvements to the customer experience. Prioritize changes based on the weaknesses customers point out in their reviews, and let them know they’re valued by your company.

The customer experience can be a fantastic predictor of consumer loyalty and retention. When you learn how to convince customers to stay with your brand, you’ll see more money in your pocket and better growth. Use the above advice to update your customer experience to make the most of every interaction between customer and company.

Tips to Increase Newsletter Subscriptions

NewslettersNo matter how great your newsletter is, it won’t do any good if it doesn’t reach your audience. Here are a few tips to increase the number of your newsletter subscribers:
• Get creative with your call to action words. For example, instead of using the word “subscribe,” try something more user friendly like: join us, sign up now, get email updates, download now, etc.

• Include a list of reasons to sign up or other key benefits of receiving your newsletter.

• Offer a sample newsletter to set expectations of what your subscribers will receive.

• Provide social proof, such as telling potentials subscribers how many other people have also subscribed. If your numbers are small, consider using a quote from an influential subscriber that could help convince others to sign up as well.

• Consider a relevant contest, such as a giving away a sample of your product or service. Let them know they’ll also be subscribed to your newsletter as part of the entry process.

• Provide multiple subscription options so they are convenient to find, such as on the right hand side of all webpages, footer of website, about us section, end of blogs, email signatures, etc.

• Offer a valuable incentive to sign up, such as an exclusive coupon, free white paper, elite invitation, calendar, tips and tricks, etc.

• Make the subscription form as simple as possible. Reducing the sign up fields to the essentials (such as email and name) can greatly increase your subscriptions.

• Consider including a “subscribe to newsletter” box in your comment box area since your visitor is already entering their email address.

• Encourage subscribers at key moments, such as immediately after a purchase.

• Ask your current subscribers for help sharing your newsletter with someone they think could benefit from your newsletter. Consider offering a referral prize or reward.

We love newsletters and have tons of great ideas if you’d like help creating the perfect newsletter your audience will look forward to receiving! Give us a call today.

Help with Image File Formats

  • Picture ImagesWhen it comes to creating marketing materials for print or web use, it’s important to know the differences between image file formats. Here is a brief overview of the most common file formats:

    • EPS (Encapsulated PostScript) is designed for sending/exporting vector graphics (such as logos) for print. Vector EPS files will print clear and crisp and can easily be resized without compromising print quality or losing detail.

    • TIFF (Tagged Image File Format) is a recommended format for printing high quality imagery for both MAC and PC platforms. TIFF files are designed to print clear and crisp at high resolutions (usually 300dpi) and support a transparent background.

    • A JPEG/JPG (Joint Photographic Experts Group) is a compressed image file that is ideal for creating and exchanging digital photographs. JPGs use lossy compression, meaning you will lose image quality if the file is enlarged or edited. Also, there is no support for transparency in a JPEG file.

    • GIF (Graphics Interchange Format) is a bit-mapped graphics file that is gradually being replaced by the PNG format. GIF has been popular for images with large areas of solid colors, such as logos and text as graphics. GIF does not compress your pictures, which mean that they do not loose image quality, resulting in large files. GIF can be used for animation and supports a transparent background. NOTE: GIFs are not suitable for professional printing (they are ideal for web use).

    • PNG (Portable Network Graphics) is a newer file format that features lossless compression of data, meaning an image can be compressed without losing image quality. PNG files also support transparency and are ideal for web use, but because of the lack of CMYK color support and inability for color separations, PNG is not a good fit for professional printing.

    If you need help understanding different file formats, remember we’re just a phone call away. Give us a call today – we look forward to answering all of your printing questions.

Boston Networking Events – December 2014

Boston Networking Events December 2014 - BostonWharfCo sign ©KeithSpiroPhoto

The weather outside is turning frightful, but networking events in Boston are still ever so delightful! This week, we’re warming up with fireside chats, building bigger and better businesses, and celebrating the holidays early. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday


Monday, December 15th, 2014

Fireside Chat with HubSpot
Who: Tech in Motion
What: Tech chat with HubSpot VPs
When: 12/15/14, 6:00pm – 8:00pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Hear from Eric Richards, VP of Engineering, and Brad Coffey, VP of Product, as they talk about living and working all things HubSpot. Q+A and networking to follow.

3D Printing Drones!
Who: 3D Hubs Boston
What: Presentation on 3D printing
When: 12/15/14, 6:00pm – 9:00pm
Where: 315 Massachusetts Avenue, Cambridge, MA 02139 (Middlesex Lounge)
Why: Join 3D Hubs Boston for a presentation from 3D designer Jordan Pelovitz. Find out more about 3D printing in Boston, the future of drones, and check out the latest in 3D printing technology on display.


Tuesday, December 16th, 2014

Building Mobile Apps for Business
Who: Dan Hermes
What: Presentation on mobile applications
When: 12/16/14, 1:00pm – 2:30pm
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Discuss the value of mobile applications for businesses large and small, plus explore cross platform development that allows you to reach the most users on the most devices. Hear from mobile app developer Dan Hermes and Full Flight Technology’s CEO Bob Donahoe as they share insight.

Lessons Learned on Scalability
Who: Jana
What: Discussion on best practices for scaling
When: 12/16/14, 6:30pm – 8:30pm
Where: 141 Tremont Street, 4th Floor, Boston, MA 02111 (Jana)
Why: Jana VP of Engineering, Dan O’Brien, shares the Jana experience with building consumer-facing products. Learn best practices for scaling for rapid growth and ensuring a stable infrastructure.


Wednesday, December 17th, 2014

Equity Compensation
Who: McCarter & English LLP
What: Presentation on equity options
When: 12/17/14, 9:30am – 11:30am
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Learn the ins and outs of using stock and options to pay for services at this morning presentation with McCarter & English’s Ben Hron. Discover what it takes to put together competitive packages and make an early stage company more attractive to experienced talent.


Thursday, December 18th, 2014

WeWork Labs Holiday Party
Who: WeWork Labs
What: Holiday celebration
When: 12/18/14, 5:30pm – 8:00pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Boston)
Why: Don your ugliest holiday sweater and join the fun at WeWork Labs night of holiday cheer and networking. Check out the soon to be opened WeWork Labs space, meet participating mentors and entrepreneurs and celebrate the holidays.

#BNT48
Who: Boston New Tech
What: Tech product showcase
When:12/18/14, 6:00pm – 9:00pm
Where: 155 Seaport Boulevard, Boston, MA 02210 (Foley Hoag)
Why: Get an insider’s look at innovative and exciting technology being created right here in Boston. Meet founders, developers, and network with Boston’s startup and tech communities.

Don’t see what you’re looking for?
Have an event coming up you’d like us to share?
Click Here to Email Jason

 

Jason, for the team at Kendall Press

Pages: 1 2

Boston Networking Events – November 2014

Boston Networking Events November - MGH RedLine photo ©KeithSpiroPhoto

This week, we’re building up business connections, exploring options for non-profits and discussing the economy around the world. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday


Monday, November 17th, 2014

Implications of the Bubble Economy
Who: Global Development and Environment Institute
What: Presentation on business forecasting
When: 11/17/14, 4:00pm – 5:30pm
Where: 160 Packard Avenue, Mugar 231, Medford MA, 02155 (Tufts University)
Why: Economist Robert Ayres discusses the basis of our current bubble economy and offers insight into new approaches for economic growth. Identify unique connections between drivers of economic growth and find out more about Ayres’ prediction for the future of business.

CMS Panel Discussion
Who: 501 Tech Club Boston
What: Panel discussion for nonprofits and tech
When: 11/17/14, 5:30pm – 7:30pm
Where: 1 Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Find out how to get started with Content Management Systems during this discussion on available technology. Learn about platforms like Joomla, Drupal, WordPress and Squarespace and find out which is best for your needs.

Global Entrepreneurship Week Kickoff Reception
Who: Northeastern University
What: Kickoff event
When: 11/17/14, 6:00pm – 8:00pm
Where: 40 Leon Street, Boston, MA 02115 (Northeastern University Visitor Center)
Why: Northeastern University invites you to join them for the official opening of Global Entrepreneurship Week 2014. You can find a full list of events for this week of discovery by clicking here.


Tuesday, November 18th, 2014

Investing and Doing Business in Bulgaria
Who: Invest Bulgaria Agency
What: An introduction to Bulgaria
When: 11/18/14, 5:30pm – 9:00pm
Where: 40 Edwin H Land Boulevard, Cambridge, MA 02142 (Royal Sonesta Hotel)
Why: Find out why Bulgaria represents a strategic site for conducting business in Europe. Hear from a variety of presenters as they share insight into the unique value Bulgaria brings to the world of international business.

The Future of Mobile
Who: Canadian Entrepreneurs in New England
What: Panel discussion on mobile
When: 11/18/14, 6:00pm – 8:30pm
Where: 1 Broadway, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Hear from a trio of Canadian entrepreneurs as they share their experiences building mobile focused companies in the Boston area. Learn best practices for building a strong mobile presence and network with the local technology community.

Cryptocurrencies
Who: swissnex Boston
What: Panel discussion on cryptocurrencies
When: 11/18/14, 6:00pm – 8:30pm
Where: 420 Broadway, Cambridge, MA 02138 (swissnex Boston)
Why: Hear from a panel of Swiss and American industry experts as they discuss the details behind cryptocurrencies and their increasing use. Q+A and networking reception to follow.


Wednesday, November 19th, 2014

Launch of the US-Taiwan Business Club
Who: Taiwan Economic and Cultural Office in Boston
What: Organization launch and networking
When: 11/19/14, 2:30pm – 5:00pm
Where: 20 Sidney Street, Cambridge, MA 02139 (Le Meridien Hotel)
Why: Learn about the new US – Taiwan business club launching in Boston at this introductory event. Representatives from around the world, including leadership from Taipei and Massachusetts, will share their experiences building international business relationships.

Mindfulness and Multiculturalism
Who: Lesley University
What: Lectures on diversity in business
When: 11/19/14, 5:00pm – 6:30pm
Where: 10 Phillips Place, Cambridge, MA 02138 (Lesley University)
Why: Find out how a mindful approach to business can have a positive impact in our globalized society. A diverse group of speakers offering presentations open to the public.


Thursday, November 20th, 2014

What You Need to Know about Incubators and Accelerators
Who: Northeastern University
What: Information session on incubators and accelerators
When: 11/20/14, 12:00pm – 1:30pm
Where: 360 Huntington Avenue, Boston, MA 02115 (Northeastern University)
Why: Explore the opportunity presented by incubators and accelerators for early stage companies. Find out how to choose best fits as well as how to maximize your company’s prospects of being accepted.

Levo Your Brand!
Who: Levo League, General Assembly Boston
What: Panel discussion on branding
When: 11/20/14, 6:30pm – 8:30pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Fort Point)
Why: Successful business owners and industry leaders discuss best practices for developing your brand and finding success. Get inspired, get answers to your own questions, and get your marketing into high gear.

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Jason, for the team at Kendall Press

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