6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose, certain criteria are set to ensure the success of the product. As you can guess by the name, promotional products are simply marketing products that look to promote your company. However, knowing what a good product is and creating one is a far stretch. For promotional products, you need to consider

  • Who is this being given to?
  • What’s the age group that the product is for?
  • Where are they going to receive the product?
  • Why would they use the product (and by extension make it successful)

Promotional Product Examples

The first two point are correlated and we will address them more when talking about Mugs vs. Water Bottles below. The reception location is vital in choosing what product you will use. The further away from home your target audience is going to receive the product, the easier to transport you want the product to be. Think about someone getting the product delivered at home vs. getting the product from a trade show or convention vs. a student getting the product at a fair in their university (where the assumption is that they would live in/near the campus). The last point is made up of two categories; function/coolness of the product and quality. For promotional products to work, people need to use them. Simply test the product yourself, is it good quality? Do you want to use it? If you don’t have the resources to create a good quality product, it might be better not to have one at all, since you don’t want people to correlate the low quality product with your company. With all the wordy stuff out of the way, let’s get into examples! Keep in mind that as Kendall Press is primarily a B2B company; our examples are going to reflect products that would do well in a Business setting. Also note that all listed products would easily fit in a small bag or purse so that people are more inclined to grab them from your booth or office!

Stress Balls

A very simple product that everyone loves. Even more loved by people working in offices or cubicles! Stress Balls are extremely cheap to order in large numbers, will be used often and hopefully keep your company’s name fresh in your target’s mind.

Promotional Products: Stress Balls

Pens

Need I expand much on this? People always use pens and people always lose pens which means, people always need pens. If you want to really be memorable from a pen though, you may want to to go above and beyond. Design a pen that stands out and properly reflects your company. Take a look at an example of one we delivered to a client who’s in the tech field.

Mugs (or Water Bottles)

Roses are red, violets are blue, we drink coffee (sometimes tea), and so do you. You want to make sure people don’t go a day without seeing your company logo? Print it on a nice mug. Promotional Product: MugsLet’s take a minute and talk about why we chose Mugs and why you might want to choose water bottles over mugs. Both of them are relatively small objects that can fit in a small bag and/or are easy to carry a short distance. If you are dealing with a younger (university age) audience, there are more likely to use a portable water bottle. If you are dealing with an older, working in offices audience, they are more likely to appreciate a personal mug to use at work.

Shirts

Similar to tote bags in the fact that they are extremely customizable and very easy to transport. Make sure it’s a loose fitting, good quality shirt and people will wear the to the gym, at home etc. and hopefully promoting your brand! Note, as the picture suggest, you don’t have to limit yourself to just shirts, hoodies, sweaters, jackets all are acceptable as long as you make sure you keep a balance between where they will be handed out and how hard they are to distribute!

Promotional Product Example: Jacket

Tote Bags

You can fold them and put them inside your bag or you can use them to put all the goodies being passed around so there is no convenience barrier stopping from someone grabbing one. You can also use them at grocery stores. They’re very light, highly functional, highly customizable and very easy to put a large logo on. It’s really hard to go wrong with Tote Bags, especially in the increasingly, environmentally conscious world we live in.

USB Flash Drives

Another product that is extremely functional for all age groups. Harder to customize, but put your logo on it and people will remember you – and your USB – were there when they needed it the most!

Promotional Product: USB Flash Drive

Hopefully, this guide will help you get some promotional product ideas to increase your presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides consulting, designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. We’d love to create your next promotional product with you and of course you are welcome to call us or click the button below to send us an e-mail to ask us a question or schedule your free consultation!

Have a Question? Contact Us!

 

Walk & Wall with Kendall Press!

We are excited to share with you a new product for floor graphics called Walk & Wall! As the name states, it is used for both floor graphics and wall graphics. In this blog, I will try and go over the features and benefits of floor graphics. Walk & Wall is designed for short to medium term indoor and outdoor applications. It works great on low pile carpet, tile, wood, stone, metal, glass and painted surfaces. As soon as we heard about it, we had to have it!  If you have ever been to our office at Kendall Press, you may say it is a little bit like a maze. If you happen to come in through the dock door, it can be unclear which direction to go to find customer service. We are happy to say that is no longer the case. Now, all that you have to do is follow the floor graphics leading you to customer service!

Kendall Press Floor Graphics

Kendall Press Floor Graphics

What are the benefits of using floor graphics?

With floor graphics, you can be original and artistic while showcasing your brand. They are an inexpensive way to generate interest in a new product, or use as a teaser for an upcoming event. This material is repositionable with no adhesive residue, slip resistant, dimensionally stable and durable. Where are people looking these days? With the advent of the smart phone and social media, most people are walking around looking down at their phones. What better place to grab attention than with floor graphics? You have paid for the floor space; why not use it to your advantage?

Applications for using floor graphics

One of the most popular ways to use floor graphics is at trade shows. They are simple to install and can be easily removed at the end of the show. You can display your brand and spark discussions about all your latest products.

There are many other creative ways to use floor graphics. If you are decorating a new office or renovating an existing one – floor graphics are great for displaying your logo in the entry way, communicating messages and directing visitors. They can be used to announce short pop-up product launches, as a special welcome for your most important clients or to acknowledge your sponsors at a special event. In a warehouse or around a construction site, they can help keep materials organized. Outdoors, they can be used to lead runners to the finish line. They are a great solution for any event like concerts or festivals.

How have you used floor graphics in the past? We would love to hear from you. Have a special event coming up; let Kendall Press help you build your brand from the floor up!

Building Brand Awareness Requires a Consistent Brand Experience

BrandingBuilding brand awareness is one of the cornerstones of successful marketing. People need to see you as the trusted leader you know you are. Every message you put out into the world — from flyers to advertisements to the content on your website — must reinforce that core ideal. The goal is to create a consistent brand experience across every marketing channel.

To illustrate just how important a consistent brand experience is, take a look at a company that has mastered it: Apple. Apple is notorious for the strength of its brand. Say what you will about its products and services, but you can’t argue with the fact that when that shiny white “Apple” logo appears on a computer, portable music player, or advertisement on television, a very clear image of what that logo represents pops into your mind almost immediately.

The major theme of Apple’s company over the years has been simplicity. The lengths to which the company has gone in its effort to reinforce that concept are actually quite astounding. Apple has long been lauded for its television commercials. Instead of relying on flashy graphics, loud music, and other tropes typical of traditional television advertising, Apple displays key products on stark white backgrounds with a basic music track not unlike what you would hear in an elevator. In a word, the ads are incredibly simple, just like the products themselves.

If you take a look at Apple’s website, it’s almost like one of the company’s television commercials brought to life. The website features a stark white background and large, simplistic lettering. The products themselves are clearly the emphasis. Simplicity rears its head yet again.

This extends even to the print marketing materials that come packaged in the box along with Apple’s products. Instead of the extensive user manual that accompanies most products, you get a short and painfully straightforward pamphlet with basic tips on how to get started using the device you just bought. The only other item in the box (accessories notwithstanding) is a sticker with the Apple logo. Simple, simple, simple.

Apple succeeds because every last bit of marketing it puts out into the world harkens back to that core message of simplicity. The avenues it uses to communicate that message may change, but the look, feel, and emotion behind the message remains the same.

This isn’t a phenomenon unique to Apple. If you think of the biggest companies in the world (or even the most successful businesses in your area), the one thing they all have in common regardless of industry is the consistent brand experience they deliver. By focusing on your own marketing message and clearly communicating it in a straightforward and consistent manner across all marketing avenues, you, too, can build awareness and create the same type of consistent brand experience for your company.

Branding and The Value of LinkedIn

LinkedIn Screencap - Personal branding and the value of digital networking for business professionals.

Launched in May of 2003, LinkedIn is a social media platform that sets itself apart by being a digital networking hub for business professionals. Serving more than 250 million users in more than 200 countries and available in 20 languages, the platform is much more than a recruiter’s go-to tool or a job hunter’s online base of operations. When used properly, an account can represent a more valuable digital property for a business or its employees than one on Facebook or twitter because LinkedIn caters specifically to a business oriented audience and user base.

If you maintain a digital presence, you and your company should be on LinkedIn. Here are three reasons to start using the platform today, and why doing so can ultimately position both your personal brand and business for greater success.

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Mobile Websites

Comparison photo between mobile websites for small business versus a standard website.

Most companies recognize the importance of having an active website when it comes to visibility. It creates the opportunity for anyone searching the internet for your product or service to find your organization, and it gives you the opportunity to share important information with potential customers while they browse the web either from home or work.

Not as many companies recognize the importance of having an active MOBILE website, even though that importance is growing rapidly. Mobile websites provide similar information as what is available on your standard website, but are specifically designed and targeted for people searching on the go with their smartphones and tablets. Here are three big reasons why you need a mobile website for your small business today.

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