Here at Kendall Press, our blog is a valuable communications tool. We use it for everything from highlighting the most positive aspects of our community, to identifying the best events taking place in Greater Boston for our readers, to sharing the expertise and knowledgebase we’ve honed over the course of our 28 year history as a customer-centric business.
Today, I’m going to share four keys to effective business blogging that will help you create a platform that people want to read. These suggestions are based on the experience and success that we’ve found as we’ve adjusted and refined how we operate the Kendall Press business blog. I’m also going to offer a handful of tips that I think would have been useful when I first started contributing here.