Kendall PRess @ Work

What are the effects of Real Time communication tools on the Learning Process?
How has learning and the acquisition of knowledge changed since Wikipedia, Facebook, and Twitter have taken center stage?

Are Twitter quotes, blog citations, and Wikipedia and Google references OK? Why is it not OK to refer to your Smartphone in School...and why do some conference presenters get all upset when they see their audience busy texting at their seats while others encourage it as very appropriate behavior?

Welcome to the world of Real Time Web. To quote @JeffPulver globally renowned thought leader, author and entrepreneur, "the changes in the way we live our lives must create change in the way we teach and learn. The real-time web should create profound changes in the way we think about what and how and why students and teachers can do, create and communicate ."

For Business, understanding these profound changes are critical to success. Customers, employees and prospects are all operating with new tools and new rules. #PaperNpixel  choices are made everyday. @KendallPress believes so strongly in the value of good communications that we will be attending the #140edu conference. We exist in a real time marketing and PR world with disruption to tradition everywhere, what should we teach our kids?

If you have strong opinions or questions about the changing modes of Business Communications and what changes should occur in teaching the next generation, we welcome your comments here and will endeavor to carry them to the conference and report back on what we learn.

Keith for the active learners at Kendall PRess

Labels: #140edu, #PaperNpixel, 140 Character Conference, Jeff Pulver, twitter

I should more correctly identify this blog entry as "marketing your business or yourself in this new social media world."

With Twitter, Facebook, blogs and a myriad of other forms of electronic communication, why would anyone use paper? There is a simple answer. It is a personal connection. A Tactile Trigger; and very tactical these days.

Proof - Go to any networking event, local watering hole gathering or random/chance encounter during your day. You might remember a name or scribble down a website or have your PDA contact my PDA but more than likely, and more professionally, you'd like to hand over your business card and say "give me a call sometime."

Holiday cards - Thank you cards? Not many people take the on-line version and print them out to tape onto their office bulletin boards unless it's a very special message from a very special person, very far away.

Finally there's the persistence factor- Thank you notes in particular and holiday cards this time of year, both lend themselves readily to being touched, opened and touched again. It's the nature of the beast. So, if you always text message and email - surprise your contact and send paper. If you don't have a website, facebook, email, or on-line presence, time to get one and broadcast regularly.

Variety is the spice of life and varying your tools keeps you sharp, your connections vibrant, and your message personal.

Keith

Labels: blogs, business cards, marketing, note cards, reinventing paper, social media, twitter