Kendall PRess @ Work

I should more correctly identify this blog entry as "marketing your business or yourself in this new social media world."

With Twitter, Facebook, blogs and a myriad of other forms of electronic communication, why would anyone use paper? There is a simple answer. It is a personal connection. A Tactile Trigger; and very tactical these days.

Proof - Go to any networking event, local watering hole gathering or random/chance encounter during your day. You might remember a name or scribble down a website or have your PDA contact my PDA but more than likely, and more professionally, you'd like to hand over your business card and say "give me a call sometime."

Holiday cards - Thank you cards? Not many people take the on-line version and print them out to tape onto their office bulletin boards unless it's a very special message from a very special person, very far away.

Finally there's the persistence factor- Thank you notes in particular and holiday cards this time of year, both lend themselves readily to being touched, opened and touched again. It's the nature of the beast. So, if you always text message and email - surprise your contact and send paper. If you don't have a website, facebook, email, or on-line presence, time to get one and broadcast regularly.

Variety is the spice of life and varying your tools keeps you sharp, your connections vibrant, and your message personal.

Keith

Labels: blogs, business cards, marketing, note cards, reinventing paper, social media, twitter

Somehow, summer only seemed to last three days for all of July and August, but now that September is ending, we're getting hot muggy days and cold nights. What's up with that?

The film crews around town have sent us some work. Business cards for demolition and car specialists. I hear the Zakim bridge is due for some excitement. We've had plenty of excitement here preparing for screaming pillows(TM) and Grillo's Pickles. Hey, just remember, you heard about them here long before the regular press got them. When it comes to marketing, our joint is jumping.


Today also, the building landlord had a survey out to help get One Main Street LEED certified as an existing buildings. This environmentally GREEN certification is generally just for new construction but there are four buildings in Boston trying to get qualified and we are glad to be one of them.

Labels: environmentally Green, LEED, marketing