Kendall PRess @ Work

is breaking all barriers and was last seen driving his way past the 30 - 20- 10 yard line of information overloads in what he aptly named the exponential economy. Bob Buderi sat on the edge of his seat cheering on presenters at Xconomy's New York's Venture Emergence. Sometimes it was hard to tell who was more excited, presenters like Barry Silbert (Second Market) not discussing Facebook and Fred Wilson (Union Square Ventures) talking Twitter or Bob whose edge of seat excitement was palpable throughout the event. Bob, Bob, this is the only non-blury photo I could find of the offsides charge
of Fred Wilson all worked up discussing Twitter's censorship policies.



Mr. Eli Manning, Mr. Tom Brady, please take a back seat to Xconomy where, the daily play by play on technology emergence and big money, play out on the field of chutzpah and genius. The New York City forum brought together a standing room only crowd at the most gorgeous Apella Event Center of Alexandria Real Estate on the East Side of Manhattan.

Amidst the field of the offensive dark suited, white shirted New York line, Bob removed his jacket to reveal a Tom Brady jersey and Patriots cap. I worried for his safety, having grown up in NYC, knowing what New Yorkers are capable of doing. But I think Bob's strong defense of Gilt, and Simulmedia snapshots proved HackNY, a mere BarkBox with less bite than I imagined. A bold move with the outfit,Bob. An even bolder move launching Xconomy’s Business Communications revolution at a time when accurate, timely and precise are the keywords disrupting the old news distribution world.
Regardless of who wins the Superbowl this weekend, Bob Buderi and his Xconomy team is the one to watch. And their Cambridge base insures finding more of what Cambridge does best; Innovation and technology teamwork.

Do you really want to know which Superbowl team stacks up best? Get more analytics! And, probably the best place to do that will be in Cambridge MA, at the upcoming MIT Sloan Sports Analytics Conference Just imagine the possible insights into improved performance across all sports...and a chance to meet Mark Cuban.

Keith
(with due apologies to any offended by my mixup of emotions and names of emerging ventures in this pre-SuperBowl moment)


full disclosure: I'm a big fan of Xconomy and provide photos that capture their events in all their glory. Kendall PRess provides Business Communications support to members of the exponential economy in Boston and on occasion - New York; and I'll bet on Mark Cuban any day over Brady or Manning. Take it away Superbowl XLVI.

Labels: business communications, eli manning, Mark Cuban, NY venture emergence, superbowl, SuperBowl XLVI, Tom Brady, Xconomy day in photos

FAMILY
COLLABORATION
(BUILDING) BRIDGES

Kendall PRess has been guided by the principle that we help our customers accomplish more by being focused on timely, accurate, quality results for the tasks they bring to us. We also listen to their spoken and unspoken needs in this dramatically fast changing business climate.

As technology impacts change, we have committed to evolving with the opportunities. One business leader we respect and learn from is Chris Brogan who says "you aren't just a business, you're a media company;" meaning businesses need to communicate what they are and what they do. Each year on the First of January, he presents three words that he will use to define his goals and experiences thoughout the year. He finds this more effective than a New Year's Resolution and we think this idea merits a try for us as well.

Merging paperNpixels, business communications and print is the easy part. Staying focused on individual goals, team goals and life balance is the hard part. So, with a salute to Chris, here are our three words for 2012:

Family - we all have families but with the amount of time we spend at work, we acknowledge our work family and customers as an integral part of our daily world. We depend on our families. We try to help them and sometimes we finish their thoughts for them (sometimes correctly and sometimes not).

Collaboration - there is just too much work to do and life to live to ever try to just do it alone. Technology has given us an easier way to include collaboration on a daily basis. Collaborative efforts acknowledge the greater good that can be achieved by using the strengths of many.

(Building)Bridges -a metaphor for many things, here we'll define it as reaching out to different constituencies. Building bridges to enhance our understanding and our willingness to help others.

Welcome, 2012
Keith speaking for himself as well as for the team at Kendall PRess

Labels: business communications, Chris Brogan, paperNpixels

Merry Christmas (and yes, the ever politically correct "Happy Holidays"). Our goal at Kendall PRess is to provide customized service to each of you, our honored clients. If Christmas is your holiday then here's a hearty Merry Christmas! If Chanukah is what you celebrate then Happy Hanukah! If your preference is something else, and we know it, we will be sure to greet you with the specific greetings of your seasonal holiday because, above all else, we are here to provide a unique and personally customized experience to each of you who trust us with your Business Communication needs.

Kendall PRess is NOT your grandfather's printshop. Most of our clients arrive by Word of Mouth because they've heard of our program #paperNpixels (TM) or they've heard about old fashioned service with newfangled technology and lightening fast speed to market. If you can THINK IT, we can deliver it, complete with the old fashioned printer's (triangle) quandary; PRICE, QUALITY & TURNAROUND SPEED; Yup, some things don't change; you can still usually only choose two out of three of these!

But there is significant change in the marketplace since Kendall PRess started twenty eight years ago. Technology has fueled ever faster product and campaign cycles. The best of today's business communicators use a combination of real time web and long-lived recyclable, tangible, paper. Our favorite Business Strategist, David Meerman Scott reported in Google + yesterday from Lapland but our wish to write about it was usurped by just a few hours old news announcement that North Korea's Kim Jong Il just died of a heart attack. The need to be timely, accurate and relevant has never been stronger.



We can't tell you what will happen in the future, but we can promise that in 2012, Kendall PRess will continue to evolve with new print capabilities for faster turnaround of your printed color work and more real time web based initiatives with Web Analytics, Web design and Search Engine awareness along with Public Relations and Marketing support tools for our clients.

We'll introduce new voices to our blog which really means that we've already inducted new employees with new ideas into our business culture.

Stay tuned; a new business year is just around the corner.
Keith for the team at Kendall PRess

Labels: #paperNpixels, business communications, David Meerman Scott, Kim Jong Il dead, unique and customized, Word of Mouth

Yesterday, David Meerman Scott released Newsjacking, his newest guide to great tactical business marketing actions. Within hours, his blogpost received numerous comments and notes of thanks from the many readers who downloaded copies immediately of his "short and punchy" EBOOK from his long time publisher Wiley.

However, we've noted one glaring, politically incorrect message in his blogpost.
"NEWWSJACKING WILL NOT BE PRINTED ON DEAD TREES"

This is so wrong for three key reasons, not the least of which is #DeadTreesFightBack:

1. As a former commercial print shop transitioning to a Real Time Business Communications Company, we at Kendall-PRess would not want to see printing on live trees. Graffitti hurts living trees at worst and can been unsightly at best - with limited distribution capabilities in either case.
2. the old adage which he may be referring to "be kind to the environment, save a tree and don't print this out" is out of date...
REALLY want to save a forest or a tree?
REQUEST PAPER; send the signal that trees are a good investment
paper recycled= more paper and more trees
electronics recycled = toxic landfill
3. dead trees serve more than one purpose. They:
>put nutrients back into the soil
>slow erosion
>make good barriers and on the opposing side, good battering rams
>are sturdy things - had OCCUPY WALLSTREETERS lashed themselves to trees rather than linking arms via Twitter, their evictors would have had a much harder time removing them from Zuccotti Park
>They were good enough for the truly American Revolutionary Thomas Paine. Please, folks, use Common Sense.

Before DM Scott insinuated something about "no dead trees," Seth Godin, similarly pounced on the dead tree question by declaring Linchpin to be his last printed book. And now, less than two years later we see "We are all Weird" available in print edition.

God save the Queen
People save the trees
and we at Kendall PRess seek the higher ground of utilizing both #paperNpixels to accomplish communications tasks. After all, even Seth Godin said "Day old News is Fresh enough"

FULL DISCLOSURE:
We are raving fans of David Meerman Scott
We have spent a dollar on a nine month old newspaper
And we have had that story published in Seth Godin's SquidooMags for Thanksgiving Yes, the pixel part of our paperNpixels crusade.
Now if I can only get my wife to loan me her kindle.
We are not opposed to helping #DeadTreesFightBack

Keith

Labels: #DeadTreesFightBack, #paperNpixels, business communications, David Meerman Scott, Newsjacking, Seth Godin

Among the many guests at the Kendall Square Association's Third Thursday program that we co-hosted with Charles River Canoe and Kayak were Tim Rowe, President of the Cambridge Innovation Center and Andre Porter, the Executive Director of Commonwealth of Massachusetts Office of Small Business and Entrepreneurship. You can also see the rest of the photos by clicking on the image.

If you're a small business (and 85% of all businesses in Massachusetts fit this description) and need ideas, support, guidance or great examples of Innovation, you don't need to look much further than Kendall Square. Where else can you find the density of access to people of interest than here. Kendall PRess hosted the evening to give local neighbors and businesses a 'broad' canal view of the opportunities in our midst. We were joined by Cambridge Police dept, the Marriott, Alexandria Real Estate, the Executive Director of KSA and many others. We used visual imagery, paperNpixels, direct mail and eMail to contact the full membership. Please join us - or call for details. September's event will be an art event just down the street from us. Indeed, the center of the Innovation Economy is right here.
Keith

Labels: business communications, kendall square, Kendall Square Association, paperNpixels

Not your grandfather’s Consul General
Of the 20 employee’s at the office of the British Consulate-General,Boston, 13 are exclusively connected to Trade and Investment; none issue visas– for that you contact a regular office. This is the UK Trade and Investment division and they are not really in Boston, but Cambridge; Kendall Square to be specific.

Here, the UKTI group, like most everyone else in Kendall Square, is focused on science, technology, industry and investment. UK companies provide more than 40,000 jobs in Massachusetts alone.

Little wonder that Governor Duval Patrick, recently returned from a hosted delegation to the UK and Israel was the keynote speaker at the first in a series of conferences hosted by the UK delegation. Dr. Phil Budden, HM Consul General introduced the Governor who spoke warmly about our Education and Innovation infrastructure. Both he and Dr. Budden mentioned Tim Rowe and the Cambridge Innovation Center as a shining light in that infrastructure. A warm welcome was extended to Peter Thier VP Global Business Development of Sagentia which has recently located at the CIC.
The Mass Challenge was mentioned as the world’s largest and most successful business accelerator and London’s tech city was compared to greater Boston’s incubators.


Two panels of companies with business on both sides of the pond; the first included the Governor, RBS/Citizens Bank, Shire Pharmaceuticals and Cambridge Consulting with offices in two Cambridges; one across the street the other across the pond.
A second panel included Enernoc, Flybridge Capitol and Scott Griffith the CEO of Zipcar who talked about regulations on either side of the Atlantic.

Not Your Father’s Printshop.

Have you figured out why Kendall PRess is here? Aside from a similar named printshop in the UK that we have no connection with, we are a citizen of Kendall Square and as such are morphing into the Business Communications Company that meets our clients needs for paper N pixels. Business Communications success goes far beyond websites, conference materials, business cards, and posters. Today, we all need nimble partners.

Except for a brief period of unpleasantries several hundred years ago, the British have always been here and have been a favored partner; Closer to our time zone with an East Coast workday overlap and a shorter commute, they almost speak the same language.

Want more details? Give us a call 617-354-2584.
photos ©2011 KeithSpiroPhotography.com
courtesy of Kendall-Press.

Labels: British consulate Boston, business communications, paperNpixels