Kendall PRess @ Work

To the best of our knowledge, the first edible QR code was created and tested last week by Kendall PRess in Kendall Square, in Cambridge MA; the Innovation Capitol of the World.

Collaborating and sometimes competing (when it comes to innovation and new product launches, lunches?) with the likes of MIT, Harvard, various media labs and industry leaders like Microsoft, Google, Oneforty, and Hubspot, the team at Kendall PRess launched the second decade of Mark & Cheryl's leadership at the twenty seven year young Business Communications Company that began right here in Kendall Square.

Smartphones transmitted the images via jpgs as a workaround to some bar code interpreter difficulties created by prior nibbling but the QR coded message was eloquently clear.
A proclamation from Cambridge Mayor David Maher was read aloud and Chamber of Commerce CEO and President Kelly Thompson Clark presented the award to a rather surprised but genuinely happy Leadership Team.

Good Business results are dependent upon good communications and flawlessly executed teamwork; Both were in abundance along with several specially invited guests.

"Team members, customers, and members of the Cambridge Business community...we could not do this without you," Mr. Lemley was quoted as saying. "Here's to the next ten years and our continuing metamorphosis to support all the changes they will bring to our customer's requirements" and with that statement, Lemley boldly drew the line across to the future of Effective Business Communications. Stepping into the future, dicing and slicing it up and distributing essentials to our fans and customers as we strive to continue to be both an effective and creative partner.

Keith for the team

Labels: Hubspot, Innovation, kendall square, Microsoft, QR codes

The weather has certainly gotten warmer and suddenly, with more sunny days, our genetic code kicks in and we start thinking about cleaning out all of that stuff we've accumulated over winter. You know, those days it was too cold to go to the garage, or move precious files into the storage bins.

Well spring is finally in the air and with it spring cleaning time. Here at Kendall Press we're trying to freshen up and clean up by throwing away accumulated files, piles, papers and trash. Our recycling rate is well over 85% and we aim to keep it that way.

I've got some lovely, never printed Orchid Bristol stock available - less than a ream and free to a good home. I'm also in the process of cleaning out 'yesterday's news' and other print relics. Maybe that's why we like QR codes so much. They extend the reach of paper documents.

Here are three great tips for easy cleaning and positioning your company (think global) and better yet, your work space (act local) for a great lift off into new beginnings and future success:

1. Touch each piece of paper (or pixels) only once. Act on it, move it, store it or delete it.

2. Take a look at your email signature and your business cards. Do they reflect the business you are planning to position yourself to be?
Is your Twitter Bio reflective of who you are today. Is your website?

3. READY, AIM, FIRE - in that order, please. Review your plan, determine what needs to be thrown out or freshened and just DO IT NOW.

If you want some Orchid colored Skyland Vellum Bristol Cover or a QR code or two for free....just contact me.

Keith
for the clean team at Kendall PRess

Labels: pixels and paper, QR codes, Website

Creating and Maintaining a great Business identity. What does that mean? It used to mean Business and marketing collaterals. Letterhead, Stationary, Business cards and the like. A quick call to your local printshop and whip up something consistent and useful.

Social Media - TWITTER, FACEBOOK, YELP, etc. has changed all that. A great business identity today requires these three considerations:

• WHAT DO OTHERS (outside the company) THINK AND SAY ABOUT YOUR BUSINESS?
• ARE YOUR PRINTED MATERIALS CONSISTENT WITH YOUR ON-LINE PRESENCE?
  
• WILL YOUR MARKETING DEPARTMENT CONSULT WITH YOUR IT DEPARTMENT AND IF NOT, WHO TAKES THE RESPONSIBILITY FOR INSURING A CLEAR AND CONSISTENT VOICE (AND PAIR OF EARS)

You may have not noticed, but Massachusetts has become a hotbed of development for Mobile applications - think iPhone and Androids. QR codes (for quick read and delivery of information) are showing up more frequently and have greater value as the apps become available.

If you're not sure what this all means to your advertising, marketing and sales efforts, call us, we can help. We firmly believe that the FUTURE OF PRINTING is here.

For more information on Mass Mobile go to http://massmobile.com
and see --Gregory Bialecki, leading Governor Patrick's Innovation Agenda as Secretary of the Executive Office of Housing and Economic Development. It IS that important.

See the amount of activity taking place around us. Consider the implications to your business. We have.

Labels: Future of Printing, Mass Mobile month, QR codes, social media