Kendall PRess @ Work

Merry Christmas (and yes, the ever politically correct "Happy Holidays"). Our goal at Kendall PRess is to provide customized service to each of you, our honored clients. If Christmas is your holiday then here's a hearty Merry Christmas! If Chanukah is what you celebrate then Happy Hanukah! If your preference is something else, and we know it, we will be sure to greet you with the specific greetings of your seasonal holiday because, above all else, we are here to provide a unique and personally customized experience to each of you who trust us with your Business Communication needs.

Kendall PRess is NOT your grandfather's printshop. Most of our clients arrive by Word of Mouth because they've heard of our program #paperNpixels (TM) or they've heard about old fashioned service with newfangled technology and lightening fast speed to market. If you can THINK IT, we can deliver it, complete with the old fashioned printer's (triangle) quandary; PRICE, QUALITY & TURNAROUND SPEED; Yup, some things don't change; you can still usually only choose two out of three of these!

But there is significant change in the marketplace since Kendall PRess started twenty eight years ago. Technology has fueled ever faster product and campaign cycles. The best of today's business communicators use a combination of real time web and long-lived recyclable, tangible, paper. Our favorite Business Strategist, David Meerman Scott reported in Google + yesterday from Lapland but our wish to write about it was usurped by just a few hours old news announcement that North Korea's Kim Jong Il just died of a heart attack. The need to be timely, accurate and relevant has never been stronger.



We can't tell you what will happen in the future, but we can promise that in 2012, Kendall PRess will continue to evolve with new print capabilities for faster turnaround of your printed color work and more real time web based initiatives with Web Analytics, Web design and Search Engine awareness along with Public Relations and Marketing support tools for our clients.

We'll introduce new voices to our blog which really means that we've already inducted new employees with new ideas into our business culture.

Stay tuned; a new business year is just around the corner.
Keith for the team at Kendall PRess

Labels: #paperNpixels, business communications, David Meerman Scott, Kim Jong Il dead, unique and customized, Word of Mouth

Yesterday, David Meerman Scott released Newsjacking, his newest guide to great tactical business marketing actions. Within hours, his blogpost received numerous comments and notes of thanks from the many readers who downloaded copies immediately of his "short and punchy" EBOOK from his long time publisher Wiley.

However, we've noted one glaring, politically incorrect message in his blogpost.
"NEWWSJACKING WILL NOT BE PRINTED ON DEAD TREES"

This is so wrong for three key reasons, not the least of which is #DeadTreesFightBack:

1. As a former commercial print shop transitioning to a Real Time Business Communications Company, we at Kendall-PRess would not want to see printing on live trees. Graffitti hurts living trees at worst and can been unsightly at best - with limited distribution capabilities in either case.
2. the old adage which he may be referring to "be kind to the environment, save a tree and don't print this out" is out of date...
REALLY want to save a forest or a tree?
REQUEST PAPER; send the signal that trees are a good investment
paper recycled= more paper and more trees
electronics recycled = toxic landfill
3. dead trees serve more than one purpose. They:
>put nutrients back into the soil
>slow erosion
>make good barriers and on the opposing side, good battering rams
>are sturdy things - had OCCUPY WALLSTREETERS lashed themselves to trees rather than linking arms via Twitter, their evictors would have had a much harder time removing them from Zuccotti Park
>They were good enough for the truly American Revolutionary Thomas Paine. Please, folks, use Common Sense.

Before DM Scott insinuated something about "no dead trees," Seth Godin, similarly pounced on the dead tree question by declaring Linchpin to be his last printed book. And now, less than two years later we see "We are all Weird" available in print edition.

God save the Queen
People save the trees
and we at Kendall PRess seek the higher ground of utilizing both #paperNpixels to accomplish communications tasks. After all, even Seth Godin said "Day old News is Fresh enough"

FULL DISCLOSURE:
We are raving fans of David Meerman Scott
We have spent a dollar on a nine month old newspaper
And we have had that story published in Seth Godin's SquidooMags for Thanksgiving Yes, the pixel part of our paperNpixels crusade.
Now if I can only get my wife to loan me her kindle.
We are not opposed to helping #DeadTreesFightBack

Keith

Labels: #DeadTreesFightBack, #paperNpixels, business communications, David Meerman Scott, Newsjacking, Seth Godin