Can Apps and Social Media Work for your Business?

Get Social with Kendall Press

Get Social with Kendall Press

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, utilizing social media and various applications that are beneficial to teams and industry leaders is a way to stay one step ahead of the competition while reaching a much wider audience.

Branding Your Company’s Social Media Presence

Before setting up social media platforms including Facebook, Twitter, Snapchat, and Instagram, it’s important to consider the audience you want to reach regarding demographics and age groups. How do you want to present your company? What voice do you want to implement when showcasing products or services? Are you planning to share graphics, videos, or humorous updates to potential customers? Carefully consider the voice, tone, and style you want to use to represent your brand based on the audience you plan on reaching (with paid or organically grown content).

Social Media Tips for Business

When creating social media pages for your business, using the same handle and username for all options is highly advisable. Steer clear of confusing names or characters that may leave users lost or unsure of your page’s authenticity. Consider the flow of your posts and the type of content you produce to streamline your pages and keep users coming back for more. Share real stories and content from relevant industry professionals, helping to build brand loyalty and authority. Consistent updating is the key to maintaining relevancy while also keeping potential customers engaged in hearing what you have to say.

Slack

Slack is known throughout both the startup world as well as large-scale companies to help teams and employees better communicate with one another. As a free app download available for both Android and iOS phones, Slack allows individuals within a company to create selective “channels” for marketing, general chat, social media, and any other customized channel that is fitting for your business. Sending messages to an entire team simultaneously allows employees to work more efficiently while also staying on topic with unlimited channels available. Sending images, graphics, and documents is also a possibility with Slack, making it extremely useful when completing everything from print projects, marketing material outlines, to setting goals for an upcoming week or month.

Houseparty App

One application that is growing fast within business markets is an app that was originally designed for college students and a younger demographic altogether. The Houseparty App is free and available on Android and iOS phones, allowing users to create private or public “rooms” to video chat with one another “on the fly.” Although Skype is an alternative, along with GoToMeeting, Houseparty is entirely free and allows up to 8 users in one room simultaneously. Chatting with team members or employees who work remotely will help everyone to catch up on projects and plans quickly regardless of location.

Evernote

Evernote is a classic app that is useful for saving documents, photos, and even print materials you want to share with your entire team or specific employees with ease. The free version of Evernote allows users to upload 60 megabytes of data each month, with premium versions available for large-scale companies. Using Evernote is a quick and easy method of showcasing updates, saving and pinning websites to share, and collectively engaging in one another’s finds online (without pesky bookmarks and browsing).

Take time to consider your company’s needs regarding finance, communication, and time management to assess which type of apps work best for your teams. Find the voice and branding of your business to appeal to potential consumers without sounding robotic or “too corporate,” while still resonating with those who are interested in your products or services. The more you truly understand the needs of your consumers, the easier it becomes to relate to them, helping to boost sales, loyalty, and interest in any industry.

The Kendall Press team would love to hear how you use Social Media and Apps to grow your business and which apps that you find most useful!   Visit out website and connect with us on LinkedIn, Instagram, or Facebook.  We look forward to hearing from you soon!

Exhibiting at Trade Shows, Why and Why Not?

All About Trade Shows: Exhibiting

Attending trade shows is a proven method to increase your brand awareness and to generate leads. Like all methods however, if done incorrectly it can also bring harm. In this article we will discuss the benefits of trade shows and also address potential problems that could encourage you to not exhibit at a trade show.

 Importance of Exhibiting at Trade Shows

The benefits of attending trade shows are countless. The straightforward benefits are lead generation and exposure. It’s important to note that most trade shows are not revenue generating opportunities, even if it does happen from time to time. Certain trade shows are more likely to generate revenue, especially if you are well prepared for that purpose, however, trade shows are primarily marketing and networking opportunities. To start off, we’ll identify some common reasons to exhibit at trade shows.

  • Exposure
  • Fresh, Original Content for Your Company
  • Direct Lead Generation
  • Indirect Lead Generation
  • Brand Image
  • New Product Introduction

When talking about Indirect Lead generation, we are led back to exposure. Just being out in the open will get you noticed. Passerbys might not directly convert into leads at the trade show, but because they saw you there, they might turn to you in the future. In addition, if asked by a colleague “do you know a company that does ****” they could recall your name. There are many other examples similar to these that are simply impossible to track. On the other hand, you can also directly gain leads from people who interact with you or participate in some of the lead generation activities you have prepared for the event. For ideas about lead generating activities, you can check out our article on Driving Traffic at Trade Shows, and the section about social media cards in our article about Handouts in Trade Shows.

Customers and potential customers value seeing their company be active. Participating in trade shows is one way to do that. Make sure to take pictures and videos when participating events and exhibiting at trade shows. These original media become a priceless marketing collateral that can be used in countless ways. Having your own original pictures to put on social media, e-mails, reports, brochures etc. is extremely effective. Similarly, these pictures and trade shows can help refine your brand image. For example, if your company wants to be viewed in a green-friendly light, participating in events that are hosted by green companies or have a green-initiative is a great way to spread awareness to your company’s green-initiative.

Many companies have used trade shows to feature new products. This is particular effective as it can be hard to attract customers towards new products. Having your new product out in the open for people to test and see in person is very good exposure for it and can propel the product towards success.

 Criteria for Opting Out of Trade Shows

In a different light, we wanted to address 3 circumstances that are important to consider before exhibiting at a trade show.

  • lack of funding
  • different target audience
  • lack of preparation

Lack of funding and preparation are two separate reasons, however the case they make is a similar one. Both of these can actually hurt your company. If your company is not willing to put in the minimum amount of funding for a decent quality exhibit, you might seriously consider whether or not you would like to go. I have personally seen companies exhibiting with a just wooden table with their name printed on a white piece of paper that was taped to the table. Two booths away was a company with a table cover, 2 standing banners, 5 staff members, promotional products and some other informative handouts. Needless to say the former company did not receive many visitors. In fact I knew two people who attended with the one of their goals being to talk to company A but did not end up doing so. One person said they could not find them at all. This was probably because of how underwhelming their exhibit was. The other person said they were disheartened by their display and looked at other companies instead. This might have been due to a lack of funding, or just that they did not allocate the required time to prepare for the event.

Exhibiting at trade shows can be pricey depending on the size of trade show. Many of those costs however are fixed costs and will cost you less the more trade shows you go to. For example our Trade Show Starter Pack costs $750, which for a small company new to trade shows can seem expensive. However you can reuse the products for multiple trade shows. If you go to 10 trade shows the cost will be just $75 per trade show!

The final point we wanted cover is the target audience. Usually there is some way of knowing some statistics about the expected audience. If the age, or general interest of the audience is much different than what your company usually attracts then you might want to consider if it is worth to exhibit. This is a relatively weak argument as you can still exhibit in these trade shows to increase your brand awareness and chances are you will at least be able to find a handful of people who are interested in your company that will make it worth your time. Ultimately, this arguement is only valid if you are understaffed and really can not afford to spare your resources for an exhibit that is potentially much less valuable in comparison to the other things they could be doing.

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can bet that there is some form of handout thatmit tote bags will help you accomplish that goal. We’ve discussed products that can be used as hand outs in previous articles. Click on the links to learn more about these topic and examples from these products.

In this article, we will focus on two examples to highlight how to use handouts. As a general goal, you need to identify your purpose before every tradeshow, and for every purpose, there will be certain types of handouts that are more effective than others. Before we move on, I want to briefly expand upon brochures, booklets and promotional products, some of the most commonly used handouts.

  • Brochures: Best used to outline your company and its products/services. Can also be used to talk about one particular product, i.e. if you wanted to bring attention to a new product, you can feature it on a brochure.
  • Booklets: More commonly seen with rich context. Many of the booklets we print are used to present research. This will be more successful when you are in a trade show where you are expecting people to come to you with a desire to learn.
  • Promotional products: Extremely effective in raising awareness and just reminding people that you are there. (see image above for example tote bag)

Let’s go through the whole process together in this example. Your company is one that benefits greatly from a strong social media presence and is active with original content. You learn that the expected audience in the next trade show you will be participating in is expected to be young adults. Therefore, you identify that your goal is to generate as much attraction to your social media accounts as possible. One handout you may consider is what we call a social media card. Basically, it is a business card that instead of listing a specific person’s  contact information, it lists your company’s social media accounts (example template below). social media cardObviously just handing out social media cards isn’t the most effective way, handouts are only as effective as you make them to be! One common tool that is used is a giveaway. The way it works is that you would have a set number of prizes, and each social media action would put in that person’s name in a raffle a certain number of times. If you value your Instagram presence more, people who follow you on instagram gain 2 entries in the raffle, while people who like you on Facebook might only get 1 entry. One option to create giveaways electronically is through Gleam.

Recently we were invited to a vendor fair by one of our customers. We’ve been working with them for a while so most of their employees already know us. We knew that a decent amount of people there will know about us and our services. Those that do know us however, might not know all of our products and sevices. With that information, we idientfied that the best handouts would be be promotional products and brochures. The promotional products we choose are simple Kendall Press mugs, pens and to-do lists. These products are small, have our contact information on it and will hopefully serve as a reminder that we are there for them if they need us. We also brough in some Kendall Press brochures for the people who are less familiar with us, so that they can have a quick summary of the company and products and services that we have to offer.
brochures

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

Trade Show Starter Pack

We are excited to announce our new Trade Show Starter Pack! Whether you are new to trade shows, or just want to refresh you trade show equipment, this starter pack has all your essential needs to have a respectable, attractive set up. When ordering this Trade Show Starter Pack, you receive over $150 in discounts that you would not get if you ordered the items separately!

Trade shows

The above picture includes everything you will receive in this offer.

  • 1 Convertible Table cover for 6 and 8 feet tables
  • 1 Retractable Banner Stand
    • 1 26″ x 72″ Banner
  • 1 Foamcore mounted Easel, 11″ x 17″
  • 250 Business Cards, Full Color, 100 lb. Cover Stock
  • 250 Customizable, Derby Ball Point Pens
  • 100 Single Sided Color Handouts can be included for an additional $49

For a total price of $750. *the banner in the picture is a full size banner (92″ tall), up-charge of $40 to upgrade to it*

Under the Contact Us button, you will find further explanations of the products included in the Trade Show Starter Pack.

For additional information and ordering, please feel free to contact us through the button below, or calling us!

Have a Question? Contact Us!

 

The Table Cover

The table cover might just be the most important part of your showing, not because of what it provides, but because of what your showing would lack without it. Some venues will give you a table to work with, others you might have to bring your own. Either way, nothing says “I’m unprepared” like showing up to a trade show without even a table cover. The overall quality of your appearance will decrease significantly without one and as a result you will attract less people! To learn more about table covers and other types of table covers that we provide, click here.

The Retractable Banner Stand (and Banner)

The retractable banner stand is a personal favorite of ours. The banners we use for them are made from a material called Pospro 200. It stays flatter than others, reflects less glare and has a higher quality finish. The banner is fitted into the retractable banner stand before delivery so that when you receive the retractable banner stand, it will take you less than 1 minute to set-up! The set-up video is located here. The banner stand is vital in attracting customers from far away and improving your visibility. You can use the banner stand to overview what your company does to attract the right people. What you choose to display however, is flexible based on the type of event you are going and your company. To learn more about the retractable banner stand and other similar trade show displays, click here.

The Easel

The Easel is a relatively cheap product that you can have multiples of even in the same event. There are two more prominent ways to use your easel. The first way is to design it so that it bring attention to a specific product or service that you want to highlight. The another popular way to use it would be overview what your company offers to people that are closer. The second way might seem redundant if you are also using the retractable banner stand to summarize your business, but fear not; the retractable banner stand is going to be touching people further away from your location while the easel is for people who are closer. In addition, the overview on the Easel can focus on a few key aspects as opposed to the overall company overview. Easels are just extremely flexible in terms of what you can put on them and can significantly improve your appearance.

The Business Cards

This should be relatively self-explanatory. You need to make sure that you have business cards with you at trade shows. However you can also have trade show specific business cards. These trade show specific cards do not even have to represent a specific person. They can be designed so they highlight a specific purpose your company is trying to draw attention to through these trade shows. To look at some unique designs and features for business cards, click here.

The Pens

Pens are a commonly used promotional product, and for good reason. People are more likely to want your freebie if it is easy to pick up and transport, this is obviously a feature that pens excel in. Usability is another important factor to consider when choosing a promotional product. For people to see your company logo on the product you give them, they need to actually use it! To learn about more Promotional Product examples, click here.

 

Please keep in mind that when changing and/or adding products to your offer, you may lose some of the discounts offered.

Have a Question? Contact Us!

 

All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety of banner stands in terms of shapes, sizes and types. Even in a trade show setting, there are some banner stand types that are used more commonly than other. In this article we will highlight 3 types of banner stands that will help grow your visibility.

Retractable Banner Stand:

This is our favorite banner stand. It has a sleek modern design that is very appealing. More importantly, the setup and transportation for the retractable banner stand is unrivaled in how easy and simple it is.

When you order the retractable banner stand from us, we fit in the banner for you so that we deliver it to you in the case shown in the video, ready to be set it up just as easily. Most people order a new banner from us when purchasing the retractable banner stand. If you already have a banner you want to use, we will also fit it in ourselves (if the size is correct that is). If you want to change the banner in the retractable banner stand, like many people end up doing for different events, we are also happy to help.

Hop Ups:

Like most of our products, hop-ups can come in different sizes depending on its intended purpose. Hop ups might look intimidating in size, but they are surprisingly easy to set up. You can fit different banners on the hop-ups in case you wanted to change the design for a different event. For trade shows, we provide hop ups like this one that will significantly amplify your presence. The hop ups we supply are surprisingly light, sturdy, and come with stabilizers so that you do not have to worry about the hop up rocking or wobbling. This particular hop-up is 119″ wide,  89″ tall and 19″ deep.

20150814_135215_resized_1

Larger products like these are most commonly used in venues where you are given more room and freedom to dress up your booth. Obviously a hop-up this size will help people find you more easily, but they will also make your booth more visually pleasing. A beautiful background will organically translate your physical presence into social media content for yourself. People generally want to take pictures in the various events they go to. While there are some smaller hop ups designed specifically for people to take photos in front of, having a unique background to your booth will similarly  attract a lot of attention for that purpose. You can also bet that when the venue wants to share pictures of their event, they will choose the more impressive booths to share!

Like we previously mentioned, these hop-ups come in various sizes and styles, one type of hop up that is used relatively frequently is the curved hop up design. Curved hop ups are sometimes ordered solely for their unique look, but they can also have different uses. Smaller, curved hop ups can be used to create a small booth, that is designed for a specific purpose (i.e. lead generation), within your booth. This is understandably more common in larger venues where you are given more space to work with.

Trio Stand

18-1911-product_primary_image

The trio stand is a general example of other types of display banner stands that are available. There are countless sizes available for the trio banner stand and similar, simple banner stands. Some of these types of banner stands tend to be less flexible in terms of the sizes that can fit on them. However, if you have an exact banner size for a specific purpose or already have a banner that you are looking to fit in, then you can not go wrong with these.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose, certain criteria are set to ensure the success of the product. As you can guess by the name, promotional products are simply marketing products that look to promote your company. However, knowing what a good product is and creating one is a far stretch. For promotional products, you need to consider

  • Who is this being given to?
  • What’s the age group that the product is for?
  • Where are they going to receive the product?
  • Why would they use the product (and by extension make it successful)

Promotional Product Examples

The first two point are correlated and we will address them more when talking about Mugs vs. Water Bottles below. The reception location is vital in choosing what product you will use. The further away from home your target audience is going to receive the product, the easier to transport you want the product to be. Think about someone getting the product delivered at home vs. getting the product from a trade show or convention vs. a student getting the product at a fair in their university (where the assumption is that they would live in/near the campus). The last point is made up of two categories; function/coolness of the product and quality. For promotional products to work, people need to use them. Simply test the product yourself, is it good quality? Do you want to use it? If you don’t have the resources to create a good quality product, it might be better not to have one at all, since you don’t want people to correlate the low quality product with your company. With all the wordy stuff out of the way, let’s get into examples! Keep in mind that as Kendall Press is primarily a B2B company; our examples are going to reflect products that would do well in a Business setting. Also note that all listed products would easily fit in a small bag or purse so that people are more inclined to grab them from your booth or office!

Stress Balls

A very simple product that everyone loves. Even more loved by people working in offices or cubicles! Stress Balls are extremely cheap to order in large numbers, will be used often and hopefully keep your company’s name fresh in your target’s mind.

Promotional Products: Stress Balls

Pens

Need I expand much on this? People always use pens and people always lose pens which means, people always need pens. If you want to really be memorable from a pen though, you may want to to go above and beyond. Design a pen that stands out and properly reflects your company. Take a look at an example of one we delivered to a client who’s in the tech field.

Mugs (or Water Bottles)

Roses are red, violets are blue, we drink coffee (sometimes tea), and so do you. You want to make sure people don’t go a day without seeing your company logo? Print it on a nice mug. Promotional Product: MugsLet’s take a minute and talk about why we chose Mugs and why you might want to choose water bottles over mugs. Both of them are relatively small objects that can fit in a small bag and/or are easy to carry a short distance. If you are dealing with a younger (university age) audience, there are more likely to use a portable water bottle. If you are dealing with an older, working in offices audience, they are more likely to appreciate a personal mug to use at work.

Shirts

Similar to tote bags in the fact that they are extremely customizable and very easy to transport. Make sure it’s a loose fitting, good quality shirt and people will wear the to the gym, at home etc. and hopefully promoting your brand! Note, as the picture suggest, you don’t have to limit yourself to just shirts, hoodies, sweaters, jackets all are acceptable as long as you make sure you keep a balance between where they will be handed out and how hard they are to distribute!

Promotional Product Example: Jacket

Tote Bags

You can fold them and put them inside your bag or you can use them to put all the goodies being passed around so there is no convenience barrier stopping from someone grabbing one. You can also use them at grocery stores. They’re very light, highly functional, highly customizable and very easy to put a large logo on. It’s really hard to go wrong with Tote Bags, especially in the increasingly, environmentally conscious world we live in.

USB Flash Drives

Another product that is extremely functional for all age groups. Harder to customize, but put your logo on it and people will remember you – and your USB – were there when they needed it the most!

Promotional Product: USB Flash Drive

Hopefully, this guide will help you get some promotional product ideas to increase your presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides consulting, designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. We’d love to create your next promotional product with you and of course you are welcome to call us or click the button below to send us an e-mail to ask us a question or schedule your free consultation!

Have a Question? Contact Us!

 

Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being, research has shown that printed material is more effective than digital. Let’s talk about just some of the few places that you can use printed material:

  • Booths for trade shows or any event where you are making a presence
  • Presentations, whether it is a thesis or a business proposal
  • Real Estate or any picture/art based showing or offer
  • In your store for overviewsproduct offers/specials or full product lines

You can have printed material to be used as a future reference from your customer’s office or just give them out so people can look at them while walking around a conference, the uses for printed material are endless! Generally speaking, for product/service lists, you would want a catalog. If you want to talk about a specific product, idea or briefly introduce your company, brochures should be your go-to. If you want to have in-depth context or display research, a booklet would be the best option.

Catalogs tend to be more straightforward because they are more precise in what they show. They will probably be your best bet for long, undetailed lists in general. If you want to display everything your business has to offer, or a product line or however else you may want to categorize products, you generally want to create a catalog. Most catalogs tend to follow this 3 point checklist for each listing in the catalog.

  1. Picture
  2. Small description
  3. Price

Brochures  tend to vary more in terms of sizes and usage, however they are always extremely short in terms of pages. Our first example is a picture-based brochure which a real estate agent created for a specific unit. On the first page, very clearly labeled, you will see the name of the product at the top, a beautiful picture that they think best captures the most about the product in the center, and at the bottom, all ownership and rights needed for the product. Due to the nature of the product and the marketing that is best for it, only a small explanation is need.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

On the first page, you see the product title again with the price, the small explanation, followed by the necessary pictures. Note how the brochure does not seem cluttered due to the spaces in between the pictures and how the back is left vacant of pictures. It is presented very elegantly and does not leave the reader overwhelmed.

Our second example is one of the most common brochure types with a bit of a kick to it. It is a tri-fold brochure, but its front page is cut in half to present a unique look. Immediately you can tell what the color scheme is; gold, blue and white, this remains consistent throughout the entire brochure. A photo is provided of the first page so that you can better see the color. The gold does not look as well in digital files because it is a metallic inc printed offset. Without even opening the brochure, you can clearly see the name of the company, and what it does. Once you open it up, the name of the company is reiterated to the reader while using the term “partner” to signify that the company does not think of itself as just a tool, it is not just doing a job for you, but it wants to help you grow and succeed.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

Inside, there is a simple overview of what the company offers. On the back, where it is also readable without opening the brochure, you see a brief biography of what the company does, its logo and its contact information. It is said that the first thing that people will do when picking up a magazine/packet/brochure, is turn and see what’s on the back of it. From the content of the brochure, you can easily tell that the goal of this brochure is to introduce the company and what it can offer to you.

 

Booklets are similair to brochures in that they can also be used in a wide variety of ways, however, booklets allow you to communicate more deeply your thoughts and are lengthier, with more context. Scholars have used them to present their research, business personnel have used them for all types of reports and even students have used them to present their thesises, reports and projects. In our example, BRAC uses a booklet to present their research findings. Even if the nature of the booklet you are trying to create is different from BRAC’s, there are many lessons to be learned from their booklet. Starting off we have a picture of one of the women they worked with in the project. It can not be overstated how it is much more impactful to use your own real pictures instead of generic, stock pictures. Despite the topic being in-depth with research, there are very few pages filled with just text and long paragraphs. There are multiple images and graphics that are used to keep the content engaging. In page 4 (the second image), we see an example of that with a graph that is used as a visual guide to the content.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

The picture of Shohiton, followed by her short story, is one of multiple example stories they have in their booklet. The use of their own pictures helps deliver a more personal and deeper connection to their service. In the following image, we see one of the tables that are included in the booklet to help organize their writing and present it in a visually pleasing way. In the last page, there is another example of how they elegantly avoid being overbearing to the reader by using a list for their key research conclusions. Another important note is that there is also a quote significant to their research that is bolded out. This is not the only place they highlight a single quote. Highlighting key quotes, phrases or sentences can be extremely effective whether they are from your own research or from other people. It is also important to note that all the colors and design stay consistent throughout the booklet.

Hopefully, this guide will help you design some print material to improve your effectiveness and presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area, you are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

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Acknowledgements:

Julia Kenny, Robert Paul Properties

BRAC’s Ultra Poor Graduation Programme, BRAC USA

  • All design: © Danielle Lee/BRAC
  • All photos: © BRAC
  • Page four graphic: © Amplifier Strategies/BRAC

4 Easy Steps to Increase Your Productivity

Increase Productivity

Increase Productivity

“The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.” – Timothy Ferriss

What better time to think about time management and increasing your productivity than on the eve of Day Light Savings Time.  Just thinking about losing an hour this weekend already has me scrambling to think of how I am going to accomplish everything I want to do.  At the end of each day, do you take stock of what you’ve done and feel as though you were constantly busy, but you can’t for the life of you figure out how your time was spent? As days turn into week and weeks into months…we often feel exhausted, but with no real accomplishments to show for our efforts.

The problem is, most people see time as an infinite resource. They approach life like they’re driving down the street and miss a Starbucks, but happy in their knowledge that there’s another one a mile down the road. Likewise, we alway think “tomorrow is another day” and promise ourselves we’ll keep track of our time and use it wisely then. This mindset is the best way to never accomplish what you want ikn life.

When we think of money, though, our mindset is a bit different. Our society encourages us to work hard when you’re young and invest your money so that when you retire and no longer make money, you’ll have that nest egg to spend. If you invest in your time, though, really spectacular things can happen.

Understand your productivity cycles.

Ernest Hemingway wrote in the morning because that was his most creative time of the day. Former Prime Minister Winston Churchill, on the other hand, reportedly didn’t get out of bed before 11:00 am, preferring to work late into the night. Having a solid understanding and respect for when you are at your most productive will enable you to reserve your most important work for when you’re at your mental best.

Make a list of the most important things you want to accomplish.

Making a list of the things you need to accomplish can help us overcome what’s called the Zeigarnik Effect. No, it’s not a mosquito-borne virus. You’ve experienced the Zeigarnik Effect on those nights you can’t sleep because you’re endlessly trying to remember everything you need to do and keep it organized in your mind. This happens during the day as well, when you’re trying to concentrate on the task at hand, but your mind is still whirring in the background keeping your list organized. Give your brain a break and write it all down. Take a few minutes to prioritize those items for better efficiency.

Do the most important things first each day.

By doing the most important things first, you can always be assured that something important is done each day. Night owls, fret not, you can still save the most brain-intensive or creativity-intensive items for those 2:00 am writing sessions, just make sure that if something absolutely needs to be done in the morning, it gets done.

Don’t discount small blocks of time.

As a society, we’ve taken to killing time on our phones during those periods of time when standing in line, or commuting on a bus or train. Time is too valuable to kill! Instead of checking Facebook while waiting for your coffee, identify things on your list that take up small amounts of time and get those done while you’re waiting instead.

Finally, schedule in some down time for yourself. Nothing kills productivity more than a burned-out mind. Take a look at how you’re spending your time and see how you can better spend it using these easy tips.  Kendall Press would love to help with your To-Do list so that you can have some down time.  Give us a call for your next project.

4 Ways to Beat the Workplace Blahs

Don't let the Workplace Blahs Get you down!

Don’t let the winter weather cause Workplace Blahs!

The excitement of the Holidays is long over and the weather is looking more gloomy than usual, it is no wonder that a feeling of negativity can creep into the workplace in January and February. The commutes in the icy weather can take longer and just the fact that you have to put so many layers on to keep warm can dampen the spirits. The work pace has not picked up yet, and employees are dreaming about their vacations that seem so far away.  If we can trust Punxsutawney Phil who predicted an early Spring this year, the weather should be changing shortly.  If winter decides to hang around, relax, there are things that you can do so that the negativity does not impact your productivity and drag you down.

Positive Feedback can help beat the Workplace Blahs

Lead by example. Everyone loves a compliment. Compliment your coworkers when you see they do something well. You might be surprised how well this is received and find that they may also start giving compliments as well. By encouraging the positive, it increases self-esteem. By promoting compassion and gratitude with a few kind words, it will go a long way to improve not only your morale, but the morale of the office.

Motivate by Example

Try and look at the positive in each job. Take on that new task; you will be surprised how fast the day will go by. Look at challenges as opportunities to grow and be sure to treat yourself when you finish an important task. Get that special cup of coffee you have been thinking about, you deserve it!

Change up the scenery

Why not surround yourself with the things that make you happy. You are going to spend 8 hours of your day at the office; you might as well make your surroundings comfortable. Bring in that photo that you love, the coffee mug that makes you smile, a plant to add life to your desk. Having things that you enjoy around you will increase your creativity and bring you a feeling of comfort.

Take a break and get up and move

Just getting away from a project for a few minutes will often times help to alleviate the stress you are feeling by a looming deadline.  Spend a few minutes talking with a positive coworker or just get outside and go for a short walk.  Then go back and tackle that task!

Remember, you can’t change others, but you can change yourself. Making little changes to your day can help the days pass by quickly. Before you know it, Spring will be here, the flowers and trees will be blooming and the sun will shine again and the workplace blahs will disappear again until next winter! If you need to hear a friendly voice, give Kendall Press a call. You will brighten our day and we will do our best to brighten yours!

Looking for a way to grow your business in 2016?

Kendall Press Direct Mail Postcards

Kendall Press Direct Mail Postcards

Why not try direct mail postcards?

Direct mail postcards are an easy way to showcase your product or services.  They can be designed in a variety of sizes to ensure that they get noticed in the mail.  You can control the timing of when you want them to reach your customers.  If you don’t have a mailing list, we can help with that.  Just tell us what type of customers you are trying to target, business, residential or both.  The geographic area that you would like to target, the demographics of the people, including possibly age, male or female, income level, etc.  The more that you narrow down your target market, the better results you will see.

Get Measured Results.

Be sure to include a clear call to action on your printed piece. Tell your audience exactly what you would like them to do. Should they give you a call, send you an email, register for your seminar or download a free whitepaper? By including a direct call to action, you will improve your response rate.

You can measure the results from your postcard campaign by setting up a special tracking phone number that will ring to your main number or by creating a unique domain name or Personalized URL (PURLs) for each mailing.  If you offer a discount, you can put a special code on the postcard that the recipient can use when they order online or have them bring the postcard in when they come to place an order.

Social media and web marketing are right for some markets, but the time tested practices of direct mail still generate substantial results. From creative concepts and eye-catching designs, to expert production, mailing list curation, and efficient, effective distribution, Kendall Press can manage your direct mail project every step of the way. Whatever the goal, we’ll help you get the word out and succeed.  If you would like to give direct mail a try, visit our website or give us a call and we will work with you to create a winning direct mail campaign.