All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can bet that there is some form of handout thatmit tote bags will help you accomplish that goal. We’ve discussed products that can be used as hand outs in previous articles. Click on the links to learn more about these topic and examples from these products.

In this article, we will focus on two examples to highlight how to use handouts. As a general goal, you need to identify your purpose before every tradeshow, and for every purpose, there will be certain types of handouts that are more effective than others. Before we move on, I want to briefly expand upon brochures, booklets and promotional products, some of the most commonly used handouts.

  • Brochures: Best used to outline your company and its products/services. Can also be used to talk about one particular product, i.e. if you wanted to bring attention to a new product, you can feature it on a brochure.
  • Booklets: More commonly seen with rich context. Many of the booklets we print are used to present research. This will be more successful when you are in a trade show where you are expecting people to come to you with a desire to learn.
  • Promotional products: Extremely effective in raising awareness and just reminding people that you are there. (see image above for example tote bag)

Let’s go through the whole process together in this example. Your company is one that benefits greatly from a strong social media presence and is active with original content. You learn that the expected audience in the next trade show you will be participating in is expected to be young adults. Therefore, you identify that your goal is to generate as much attraction to your social media accounts as possible. One handout you may consider is what we call a social media card. Basically, it is a business card that instead of listing a specific person’s  contact information, it lists your company’s social media accounts (example template below). social media cardObviously just handing out social media cards isn’t the most effective way, handouts are only as effective as you make them to be! One common tool that is used is a giveaway. The way it works is that you would have a set number of prizes, and each social media action would put in that person’s name in a raffle a certain number of times. If you value your Instagram presence more, people who follow you on instagram gain 2 entries in the raffle, while people who like you on Facebook might only get 1 entry. One option to create giveaways electronically is through Gleam.

Recently we were invited to a vendor fair by one of our customers. We’ve been working with them for a while so most of their employees already know us. We knew that a decent amount of people there will know about us and our services. Those that do know us however, might not know all of our products and sevices. With that information, we idientfied that the best handouts would be be promotional products and brochures. The promotional products we choose are simple Kendall Press mugs, pens and to-do lists. These products are small, have our contact information on it and will hopefully serve as a reminder that we are there for them if they need us. We also brough in some Kendall Press brochures for the people who are less familiar with us, so that they can have a quick summary of the company and products and services that we have to offer.
brochures

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

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Trade Show Starter Pack

We are excited to announce our new Trade Show Starter Pack! Whether you are new to trade shows, or just want to refresh you trade show equipment, this starter pack has all your essential needs to have a respectable, attractive set up. When ordering this Trade Show Starter Pack, you receive over $150 in discounts that you would not get if you ordered the items separately!

Trade shows

The above picture includes everything you will receive in this offer.

  • 1 Convertible Table cover for 6 and 8 feet tables
  • 1 Retractable Banner Stand
    • 1 26″ x 72″ Banner
  • 1 Foamcore mounted Easel, 11″ x 17″
  • 250 Business Cards, Full Color, 100 lb. Cover Stock
  • 250 Customizable, Derby Ball Point Pens
  • 100 Single Sided Color Handouts can be included for an additional $49

For a total price of $750. *the banner in the picture is a full size banner (92″ tall), up-charge of $40 to upgrade to it*

Under the Contact Us button, you will find further explanations of the products included in the Trade Show Starter Pack.

For additional information and ordering, please feel free to contact us through the button below, or calling us!

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The Table Cover

The table cover might just be the most important part of your showing, not because of what it provides, but because of what your showing would lack without it. Some venues will give you a table to work with, others you might have to bring your own. Either way, nothing says “I’m unprepared” like showing up to a trade show without even a table cover. The overall quality of your appearance will decrease significantly without one and as a result you will attract less people! To learn more about table covers and other types of table covers that we provide, click here.

The Retractable Banner Stand (and Banner)

The retractable banner stand is a personal favorite of ours. The banners we use for them are made from a material called Pospro 200. It stays flatter than others, reflects less glare and has a higher quality finish. The banner is fitted into the retractable banner stand before delivery so that when you receive the retractable banner stand, it will take you less than 1 minute to set-up! The set-up video is located here. The banner stand is vital in attracting customers from far away and improving your visibility. You can use the banner stand to overview what your company does to attract the right people. What you choose to display however, is flexible based on the type of event you are going and your company. To learn more about the retractable banner stand and other similar trade show displays, click here.

The Easel

The Easel is a relatively cheap product that you can have multiples of even in the same event. There are two more prominent ways to use your easel. The first way is to design it so that it bring attention to a specific product or service that you want to highlight. The another popular way to use it would be overview what your company offers to people that are closer. The second way might seem redundant if you are also using the retractable banner stand to summarize your business, but fear not; the retractable banner stand is going to be touching people further away from your location while the easel is for people who are closer. In addition, the overview on the Easel can focus on a few key aspects as opposed to the overall company overview. Easels are just extremely flexible in terms of what you can put on them and can significantly improve your appearance.

The Business Cards

This should be relatively self-explanatory. You need to make sure that you have business cards with you at trade shows. However you can also have trade show specific business cards. These trade show specific cards do not even have to represent a specific person. They can be designed so they highlight a specific purpose your company is trying to draw attention to through these trade shows. To look at some unique designs and features for business cards, click here.

The Pens

Pens are a commonly used promotional product, and for good reason. People are more likely to want your freebie if it is easy to pick up and transport, this is obviously a feature that pens excel in. Usability is another important factor to consider when choosing a promotional product. For people to see your company logo on the product you give them, they need to actually use it! To learn about more Promotional Product examples, click here.

 

Please keep in mind that when changing and/or adding products to your offer, you may lose some of the discounts offered.

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6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose, certain criteria are set to ensure the success of the product. As you can guess by the name, promotional products are simply marketing products that look to promote your company. However, knowing what a good product is and creating one is a far stretch. For promotional products, you need to consider

  • Who is this being given to?
  • What’s the age group that the product is for?
  • Where are they going to receive the product?
  • Why would they use the product (and by extension make it successful)

Promotional Product Examples

The first two point are correlated and we will address them more when talking about Mugs vs. Water Bottles below. The reception location is vital in choosing what product you will use. The further away from home your target audience is going to receive the product, the easier to transport you want the product to be. Think about someone getting the product delivered at home vs. getting the product from a trade show or convention vs. a student getting the product at a fair in their university (where the assumption is that they would live in/near the campus). The last point is made up of two categories; function/coolness of the product and quality. For promotional products to work, people need to use them. Simply test the product yourself, is it good quality? Do you want to use it? If you don’t have the resources to create a good quality product, it might be better not to have one at all, since you don’t want people to correlate the low quality product with your company. With all the wordy stuff out of the way, let’s get into examples! Keep in mind that as Kendall Press is primarily a B2B company; our examples are going to reflect products that would do well in a Business setting. Also note that all listed products would easily fit in a small bag or purse so that people are more inclined to grab them from your booth or office!

Stress Balls

A very simple product that everyone loves. Even more loved by people working in offices or cubicles! Stress Balls are extremely cheap to order in large numbers, will be used often and hopefully keep your company’s name fresh in your target’s mind.

Promotional Products: Stress Balls

Pens

Need I expand much on this? People always use pens and people always lose pens which means, people always need pens. If you want to really be memorable from a pen though, you may want to to go above and beyond. Design a pen that stands out and properly reflects your company. Take a look at an example of one we delivered to a client who’s in the tech field.

Mugs (or Water Bottles)

Roses are red, violets are blue, we drink coffee (sometimes tea), and so do you. You want to make sure people don’t go a day without seeing your company logo? Print it on a nice mug. Promotional Product: MugsLet’s take a minute and talk about why we chose Mugs and why you might want to choose water bottles over mugs. Both of them are relatively small objects that can fit in a small bag and/or are easy to carry a short distance. If you are dealing with a younger (university age) audience, there are more likely to use a portable water bottle. If you are dealing with an older, working in offices audience, they are more likely to appreciate a personal mug to use at work.

Shirts

Similar to tote bags in the fact that they are extremely customizable and very easy to transport. Make sure it’s a loose fitting, good quality shirt and people will wear the to the gym, at home etc. and hopefully promoting your brand! Note, as the picture suggest, you don’t have to limit yourself to just shirts, hoodies, sweaters, jackets all are acceptable as long as you make sure you keep a balance between where they will be handed out and how hard they are to distribute!

Promotional Product Example: Jacket

Tote Bags

You can fold them and put them inside your bag or you can use them to put all the goodies being passed around so there is no convenience barrier stopping from someone grabbing one. You can also use them at grocery stores. They’re very light, highly functional, highly customizable and very easy to put a large logo on. It’s really hard to go wrong with Tote Bags, especially in the increasingly, environmentally conscious world we live in.

USB Flash Drives

Another product that is extremely functional for all age groups. Harder to customize, but put your logo on it and people will remember you – and your USB – were there when they needed it the most!

Promotional Product: USB Flash Drive

Hopefully, this guide will help you get some promotional product ideas to increase your presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides consulting, designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. We’d love to create your next promotional product with you and of course you are welcome to call us or click the button below to send us an e-mail to ask us a question or schedule your free consultation!

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