Window Clings (aka Static Clings)

Window Clints

Decorate with Window Clings

Kendall Press has been receiving numerous requests recently to print window clings so I thought that would be a good subject to write about. I would like to use this blog to go over a few important details about window clings and how you can use them to promote your business.

What is a Window Cling?

A window cling is clear or white flexible vinyl that can adhere to glass-like surfaces of windows or mirrors. Like their name suggests, they have no adhesive so they adhere to the surface with static, leaving no adhesive residue behind when removed. They are sometimes referred to as static clings.  They can be positioned on the front or the backside of a window, but if you plan on using it externally, then the static type would not be right for this use. They are meant for short term use as they tend to hold their charge for around 6 months. The benefit of using this type of window cling is that they are easily removed and can be repositioned often.

If you are looking to have the window cling up for a longer period of time, then you would request a window cling with a low tack adhesive.  This adhesive can be added to either side, allowing for the vinyl to adhere to either the front or back side of the window.  The low tack window cling material can also be removed and repositioned, but it needs to be done with caution. These window clings are available both in the clear and white vinyl materials as well. Although the low-tack window clings have an adhesive on it, they will not leave a residue when removed.

Both types of window clings are durable and offer a great way to promote your branding.

Shapes and Colors of Window Clings

Window clings are printed in full color so they can easily catch the eye of someone passing by. If you should choose clear vinyl for the cling, then we would first put down a layer of white ink below the image so that the image becomes opaque and no show through appears. Window clings are available in a wide range of sizes and can be cut into squares, circles, ovals or any custom shape that you have, making them unique to your product or business.

Promoting your Business with Window Clings

Window clings are an inexpensive way to get the word out about a special product release or promotion that you are running. The food and beverage industries also use them to pass out to their customers to help promote their products in the retail stores where they are sold. Larger window clings can be used for temporary signage or help to make the office festive around the Holidays. Have you used window clings in the past? Let us know what creative uses you have found for them.

Looking for a way to grow your business in 2016?

Kendall Press Direct Mail Postcards

Kendall Press Direct Mail Postcards

Why not try direct mail postcards?

Direct mail postcards are an easy way to showcase your product or services.  They can be designed in a variety of sizes to ensure that they get noticed in the mail.  You can control the timing of when you want them to reach your customers.  If you don’t have a mailing list, we can help with that.  Just tell us what type of customers you are trying to target, business, residential or both.  The geographic area that you would like to target, the demographics of the people, including possibly age, male or female, income level, etc.  The more that you narrow down your target market, the better results you will see.

Get Measured Results.

Be sure to include a clear call to action on your printed piece. Tell your audience exactly what you would like them to do. Should they give you a call, send you an email, register for your seminar or download a free whitepaper? By including a direct call to action, you will improve your response rate.

You can measure the results from your postcard campaign by setting up a special tracking phone number that will ring to your main number or by creating a unique domain name or Personalized URL (PURLs) for each mailing.  If you offer a discount, you can put a special code on the postcard that the recipient can use when they order online or have them bring the postcard in when they come to place an order.

Social media and web marketing are right for some markets, but the time tested practices of direct mail still generate substantial results. From creative concepts and eye-catching designs, to expert production, mailing list curation, and efficient, effective distribution, Kendall Press can manage your direct mail project every step of the way. Whatever the goal, we’ll help you get the word out and succeed.  If you would like to give direct mail a try, visit our website or give us a call and we will work with you to create a winning direct mail campaign.

Guest Blogging-Is it right for your Marketing Approach?

blog word cloud on blackboard

Guest blogging can certainly come in very handy for a number of reasons. Running a blog as a part of a marketing campaign is practically a requirement in today’s modern world – particularly as Google changes the very foundation of what SEO stands for on a regular basis. One of the many things that Google looks for when ranking sites is how frequently they’re updated. A steady stream of fresh, trustworthy and high quality content will always rank higher than a page updated once a year. This describes a blog pretty efficiently. However, you may not always have time to pen every single entry on a blog yourself.

What is Guest Blogging in Marketing?

As its name suggests, guest blogging is about finding someone who has similar interests who can provide interesting content to your followers.   Not only do you get the benefit of being able to take a day (or week) off to catch up on your backlog, but you also get a huge amount of new attention to your blog thanks to the presence of your guest.

How Does Guest Blogging Help You in Marketing?

For starters, perhaps the biggest benefit of guest blogging is that it can help generate a whole new level of traffic for a site. This is especially true if this guest blogger already has his or her own following, so they’ll be bringing their own audience to your site for the first time. While most of those new visitors will likely leave again to follow the guest blogger across the Internet, many will stay.

Another one of the major benefits of guest blogging is that it helps you build your authority in more ways than one. If the person that you’re having guest blog for your site is well-respected, the very fact that they’re contributing a piece to you at all only serves to lend some much-needed credibility to your enterprise. This is particularly true if you’re just starting out.

Another one of the reasons why guest blogging is so beneficial, particularly in terms of marketing, is because it helps build authority where it matters most – search engines. Gone are the days where you can just stuff a site with keywords and instantly fly to the top of Google results. Google emphasizes pages that are trustworthy over all others now and guest blogging is one of the single most efficient ways to get in on some of that action for yourself. By showing that your site is not only regularly updated with high quality content but also pieces from different authentic, trustworthy voices, the general rank of your entire enterprise will only rise as a result. This means that there will naturally be more eyes on your marketing blogs, which only means increased revenue as a result.

These are just a few of the reasons why guest blogging is, and will remain, a marketing best practice moving forward. Leveraging the power of search engines is all about authority and high quality content – guest blogging is able to deliver this to you in spades. If you’re the type of person who could use a little extra time to keep that steady stream of content flowing, guest blogging also makes perfect sense from the standpoint of your own productivity and efficiency at the same time. There really is no reason why you shouldn’t be exploring this with your marketing materials.

Have you tried a guest blogger on your site?  What did you think – would you do it again?  We would love to hear your thoughts on this topic!

Marketing Tips for Building Anticipation

Marketing with Anticipation

Marketing materials that you create aren’t just a great way to introduce a new product or service to your target audience. If done properly, they can also be an invaluable way to create a huge amount of buzz and anticipation surrounding an upcoming product or service launch. That can then translate into increased sales when it is eventually ready for release. By keeping just a few, key things in mind, you can use hype to your advantage and build the type of momentum that most businesses can only dream of.

Master the Art of the Tease

One of the major lessons to be learned about building anticipation for a new product or service through marketing is to master the concept of teasing.   If you were still a year out from the launch of a new product, for example, you wouldn’t necessarily want to send out a mailer detailing all of that product’s functions right away. Not only do you not want to “give the game away” just yet, so to speak, but a year is an incredibly long time in the world of business. Things can change, so you don’t want to lock yourself into something that you may end up changing along the way.

Instead, you can send out a mailer talking about the exciting new product that is on the horizon and detail all of the hard work that you’re putting into it. People are interested in learning what it is going to do for them.  Instead of talking about the specific specifications, talk about the problem in your customers’ lives that it is designed to solve. Talk about the overarching goal of the product in a way that both gets people excited and makes them want to learn more.

Make sure your Marketing Strategy plans for  Steady Updates to keep interest high.

Another major technique to make use of when building anticipation is to check in periodically with your customers prior to launch. You wouldn’t want to send out a mailer teasing your product and then not check in again until it’s ready to launch. You would want to send out materials two, three, or even four times during the year, revealing larger bits of information each time. Not only does this give you a chance to build the hype surrounding your product or service a little more each time, but it also helps to keep it in the forefront of a customer’s mind – even though it isn’t released yet. Not only will your customers have a higher level of anticipation, but they also won’t have a chance to forget about what you’re up to.  It will help drive traffic to your website as people keep checking for updates.   If someone is excited about something, they will spread the word through social media.   A great example of a successful marketing strategy is the release of the all new Apple iPhone 6s today.  Apple, as always, had fans all over the world standing in line for their new product.  They already have people wondering what the next Apple product will be to be released.  With a good marketing strategy and solid planning, you can do that too for your products too!

Learn From Hollywood

If you want to take a master class in building anticipation through marketing, look no farther than movie trailers. Every Hollywood blockbuster usually follows the same format when it comes to their previews. First, roughly a year from release, a teaser trailer makes its appearance. This preview is usually around a minute in length, gives away virtually none of the plot and really just broadcasts the look or spirit of the movie. Six or so months later a longer, full trailer is released, which is usually about two minutes. This expands on the promise of the teaser, gives a way a bit more of the plot, but still leaves a lot to the imagination. A final trailer is released in the weeks before the movie itself, which is usually around three minutes and not only lets you know exactly what the plot will be, but also showcases amazing images that you immediately need to see more of. Building anticipation is all about escalation and Hollywood seems to have created a formula that works wonders, regardless of the type of business that you’re in.

Follow Through with your Marketing Plan

Once you have a plan and put it in motion, the most important thing that you can do is follow through with it.  Before you announce a release date, make sure that you have the capability to implement it.  Missing a date could be detrimental to the success of your product.

Marketing is one of the best tools that you have to not only announce a new product or service to the world, but to build the type of anticipation that always translates to increased sales.  If you would like help with your marketing plan, give us a call, we would love to help.

Promotional Products – a Marketing Powerhouse

Promotional Products

Promotional Products

As the kids go back to school and we say goodbye to the lazy days of summer, our thoughts turn back to business. Promotional Products are a great way to remind your customers that you are here for them and provide an excellent return on your marketing investment. Here are some reasons to use Promotional Products in your Marketing Program.

Promotional Products increase brand awareness.

Whether you are just starting your business or have been in business for a long time, it is important to promote your brand. People respond to repeated exposure. Think back to all the commercial jingles that we have heard over the years, I bet you can name many of the products by the slogans that were played over and over again. Our eyes work in the same way. When we see the same thing over and over again, we are more likely to remember it. A carefully chosen promotional item in front of your customer on a daily basis will remind them of you when they need your services!

Promotional Products can be used to open lines of communication.

What better way to introduce your company’s products to potentially new customers than by giving them a gift. It opens the door and gives you the opportunity to get to know them, find out what their needs are and to discuss your products and services. They help create that very important favorable first impression! Giving of Promotional Products improves the recipient’s feelings towards your brand and helps them remember you when the need for your product arises.

Promotional Products can be used as part of a direct mail campaign.

Studies show that adding a Promotional Product to a direct mailing improves the response rates over a letter alone. Get creative. Recently, Kendall Press included a package of herb seeds in our capability brochure mailing as part of our Grow your Business with Kendall Press Campaign. If you haven’t received your seed pack and would like one, just let us know and we will be happy to send you one!

Kendall Press Herb Seed Packs

Promotional Products can be used to show appreciation.

Let’s face it; competition can be tough in the business world. We need to find ways to let our current customers know that we appreciate their business. Branded products are an inexpensive way to say thank you to your current customers or to show appreciation to your staff for a job well done. As with any gift that you give, you need to think about the recipient – gender, age, occupation, etc. All of these factors will help you pick the correct product. Try and choose a something that will be useful and helpful to them on a daily basis.

Here at Kendall Press, we understand that choosing the right promotional products can be difficult, but it is far easier when you have the right professionals on your team, helping you make the right choice. Let the Kendall Press team help you reach new customers and make your next event a success!

Walk & Wall with Kendall Press!

We are excited to share with you a new product for floor graphics called Walk & Wall! As the name states, it is used for both floor graphics and wall graphics. In this blog, I will try and go over the features and benefits of floor graphics. Walk & Wall is designed for short to medium term indoor and outdoor applications. It works great on low pile carpet, tile, wood, stone, metal, glass and painted surfaces. As soon as we heard about it, we had to have it!  If you have ever been to our office at Kendall Press, you may say it is a little bit like a maze. If you happen to come in through the dock door, it can be unclear which direction to go to find customer service. We are happy to say that is no longer the case. Now, all that you have to do is follow the floor graphics leading you to customer service!

Kendall Press Floor Graphics

Kendall Press Floor Graphics

What are the benefits of using floor graphics?

With floor graphics, you can be original and artistic while showcasing your brand. They are an inexpensive way to generate interest in a new product, or use as a teaser for an upcoming event. This material is repositionable with no adhesive residue, slip resistant, dimensionally stable and durable. Where are people looking these days? With the advent of the smart phone and social media, most people are walking around looking down at their phones. What better place to grab attention than with floor graphics? You have paid for the floor space; why not use it to your advantage?

Applications for using floor graphics

One of the most popular ways to use floor graphics is at trade shows. They are simple to install and can be easily removed at the end of the show. You can display your brand and spark discussions about all your latest products.

There are many other creative ways to use floor graphics. If you are decorating a new office or renovating an existing one – floor graphics are great for displaying your logo in the entry way, communicating messages and directing visitors. They can be used to announce short pop-up product launches, as a special welcome for your most important clients or to acknowledge your sponsors at a special event. In a warehouse or around a construction site, they can help keep materials organized. Outdoors, they can be used to lead runners to the finish line. They are a great solution for any event like concerts or festivals.

How have you used floor graphics in the past? We would love to hear from you. Have a special event coming up; let Kendall Press help you build your brand from the floor up!

Awesome product of the week!

Check out these pop-up banner stands about to ship with Kendall Press’s custom printed tape sealing the edges!

Pop-up banners shipping with custom printed tape.

Pop-up banners shipping with custom printed tape.

At first, it may seem like an added expense, but if used properly, it can help your business grow. Custom printed tape does the advertising for you, eliminating the need to have a variety of costly printed boxes sitting on your shelves. Printed tape is perfect to highlight your company logo or products from the time you ship your package, until it gets to your customers hands. It lets your customer know that you are proud to put your name on your product and creates a good first impression. Remember, whether your product is shipping long distance or just going to the building next door, your package will pass through many hands presenting the opportunity to attract new customers.

Reasons to use custom printed tape.

Of course, one of the main reasons to use printed tape is marketing. You can use it to convey special messages or announce new products. Design is important. Make sure your brand stands out and that your logo will be clearly visible from a distance. You can have one color, two color or three color printing and it comes in 2” and 3” widths.

Kendall Press custom printed tape.

Kendall Press custom printed tape.

Other common uses would be to identify packages with special handling needs such as fragile, heavy, handle with care, etc. This type of tape will let the handler’s know the best way to transport your package so it gets to where it needs to be safely. Printed tape cannot be broken without detection so it can alert you if the package has been tampered with. It also makes tracking your packages easier. Have you ever seen the number of boxes that ship to convention centers or hotels? Identifying your boxes with custom printed tape will aid in keeping all of your packages together, helping to ensure they get to you when you need them!

Constructions companies use tape for a variety of different reasons, but mostly to section off areas to keep people out of danger. It helps to promote their company while they are working.

These are just a few reasons to use custom printed tape. We would love to hear what applications you have used custom printed tape for. Please feel free to share your ideas or give us a call to discuss new ideas!

Hassle-free mailings – we can help!

Did you know that when your printed project is finished, Kendall Press can also manage your mailing services too? In this busy world, why not let us help save you time, energy and money! We will work with you to make sure that you will receive the lowest postage rate and the best possible delivery times on your mailings.

In this blog, I would like to give you an overview of our services and explain how we can help you reach your target audience thus giving you the greatest return on your mailing.

The Oh-So Important Address List

Why is the address list so important to your mailing? You have gone through a lot of time and expense to create a mail piece that is attractive and effective. Now let’s get it into your customer’s hands. If it is not addressed properly, it will result in returned mail, wasted postage, and possibly loss of business. In order to get you the best postage rates, we need to start with a properly formatted mailing list. When creating your database, remember that the first row in your spreadsheet should contain the headers for your data. For example, the headers for a typical mailing might be: Name, Address 1, Address 2, City, State and Postal Code. If you are planning to personalize a letter, you will want to separate the name column into two fields, First Name, and Last Name. If your printed piece contains variable data, then you will need the appropriately titled columns for the data you will want merged. The column for your zip code will need to be coded as such. To do this, highlight the whole column, right click and select format cells. Scroll down to Special and choose Zip Code or Zip Code + 4 for the type.

Correct formatting for zip codes when doing mailings

Correct formatting for zip codes when doing mailings

CASS Certification and Intelligent Bar Coding

CASS is a United States Postal Service (USPS) acronym for Coding Accuracy Support System.  According to the USPS, over 45 million Americans move every year. That is a huge number and some of them could be your customers. Once we receive your mailing list, we will take the data that you provided and run it through our advanced mail presort technology to determine if there are duplicate records, incomplete addresses or if the addressee has moved from the address provided. This way, we can be sure that the mailing will have a high percentage of delivery success. The list will be CASS Certified which means that the address list has been checked against the USPS Address Matching System and the 11-digit delivery point zip code and corresponding barcode will be added. We will check to make sure that you mail piece meets all the requirements to take advantage of the postal discounts.

Pulling it all together

Whether it is putting a simple, one-page letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), we can put it all together for you accurately and fast.

Kendall Press has the ability to take your mailing piece from design through delivery to the post office. We specialize in mailing services project management. There is no need to have your mailing project designed at one place, printed at another and then mailed from a third place. Let us save you time and manage the whole process for you! If you would like to read more on this subject, the USPS Business Mail 101 has a lot of very useful information. Visit our website to request a quote on your next project. We look forward to hearing from you!

What’s the buzz?

Kendall Press has been all a buzz with their new HP Latex 360 wide format printer that was recently installed. It’s like getting a shiny new car and trying to learn all the bells and whistles on it. Like anything new, everyone wants to be the first to use it. What will we print on it? Vinyl banners, fabric banners, mesh banners, retractable banners, vehicle wraps, backlit films, wall and floor graphics – shall I go on? The possibilities are truly endless.

HP 360 Latex Wide Format Printer

And, what better way to try it out than with some new signage for Kendall Press?  I have a feeling this printer is going to get it’s work out!

Why is Latex ink important?

Latex Inks produce virtually odorless prints. The water-based inks are nonflammable and noncombustible.  It helps us to exceed client expectations with production speeds ideal for handling urgent jobs.  And the high-quality, durable prints provide scratch resistance comparable to hard-solvent inks.

Banners and the materials they can be printed on

Well-designed banners can help you grab attention at trade shows.  They can be used to thank sponsors for their donations, announce grand openings, used as backdrops for photo shoots, announce new products, etc.

Banners can be printed on vinyl, which can be used both indoors and outdoors and finished in a variety of ways.  They can have pole pockets for using wooden rods to hang them or simply be finished with grommets.  Retractable banners can be printed on Pospro (a durable, light weight material that stays flat when set up).  Retractable banners are great for trade shows and allows for easy setup and transport.  Pop-up banners are printed on fabric and they are finished with Velcro to adhere to their frame.  Mesh vinyl is mostly used for outdoor banners.  The mesh will allow the wind to pass through the banner without the need for wind slits to be cut.  Fabric banners are lightweight, can be folded or rolled and are great if you need to travel to a conference with your poster.

Give us a call – we would love to help you with your wide format printing!

The Unseen Lessons Our Teachers Taught Us

Learn what your customers want from your brand.

senior high school teacher teaching in classroom

When first exploring the power of buyer personas, it’s natural to worry about the extra work and effort needed to complete the process. Fortunately, these fears are not unjustified. While it’s true you’ll need to have an intimate understanding of potential customers and what they seek from brands like yours, the investment is completely worth it and can lead to tremendous growth for your company. Here’s why…

Consider for a moment your high school history teacher. In schools across the country, history teachers teach multiple classes with students at all different levels. One class might be filled with students who are ready to break down the information at a very high level. These students are capable of exploring difficult themes. Learning about the American Revolutionary War requires covering more than dates and names, and they will dive into motivations and outside influences.

Another class might be at a more introductory level of history. Rather than covering motivations, they might need to learn more about the major people who influenced the events of the day and focus on learning the timeline.

Both classes are covering the same topic, but if the teacher is going to effectively teach both groups, he or she will have to develop separate lesson plans for each class. If the teacher tried to create a common lesson plan for each group of students, neither group would receive the instruction they needed to succeed. It does require more work for the teacher to create separate lesson plans, but the teacher knows it’s worth the effort. A teacher who keeps their eyes on the end goal — to ensure that both classes walk away feeling challenged and with new knowledge about the founding of the United States — will know their extra work helped them reach their students effectively.

The Takeaway for Marketers

The same concept applies to marketers. It does take a little more work to create separate content for each of your buyer personas, but if you want to effectively reach your potential customers, you have to be willing to go that extra mile.

Each of your customers comes to your site looking for different information. One customer might be concerned about finding an affordable solution to their problem. They feel as though they’ve spent too much money in the past, and their primary concern is budget. Another customer might focus primarily on utility. They trust that when they find a well-created solution to their problem, their return on investment will justify their cost. Each of these customers will respond better to different types of content and offers. Creating just one type of content will make it harder for you to reach all of your intended target audiences. It may have been less work upfront, but it will end up costing you more when you fail to bring in the profits and returns you had desired.

In a world where time is money, it makes sense to avoid spending unnecessary time and money whenever possible. What you need to remember, though, is that while efficiency is important, it cannot replace doing something correctly. Sit down with your team, outline your buyer personas, and draft a plan for reaching each one. You’ll be amazed at what these additional steps can do to help you close more business.

If you’re ready to start building a new marketing strategy, reach out and speak with us today. We’d be happy to help you get started. Check out some of our marketing whitepapers here!