Can Apps and Social Media Work for your Business?

Get Social with Kendall Press

Get Social with Kendall Press

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, utilizing social media and various applications that are beneficial to teams and industry leaders is a way to stay one step ahead of the competition while reaching a much wider audience.

Branding Your Company’s Social Media Presence

Before setting up social media platforms including Facebook, Twitter, Snapchat, and Instagram, it’s important to consider the audience you want to reach regarding demographics and age groups. How do you want to present your company? What voice do you want to implement when showcasing products or services? Are you planning to share graphics, videos, or humorous updates to potential customers? Carefully consider the voice, tone, and style you want to use to represent your brand based on the audience you plan on reaching (with paid or organically grown content).

Social Media Tips for Business

When creating social media pages for your business, using the same handle and username for all options is highly advisable. Steer clear of confusing names or characters that may leave users lost or unsure of your page’s authenticity. Consider the flow of your posts and the type of content you produce to streamline your pages and keep users coming back for more. Share real stories and content from relevant industry professionals, helping to build brand loyalty and authority. Consistent updating is the key to maintaining relevancy while also keeping potential customers engaged in hearing what you have to say.

Slack

Slack is known throughout both the startup world as well as large-scale companies to help teams and employees better communicate with one another. As a free app download available for both Android and iOS phones, Slack allows individuals within a company to create selective “channels” for marketing, general chat, social media, and any other customized channel that is fitting for your business. Sending messages to an entire team simultaneously allows employees to work more efficiently while also staying on topic with unlimited channels available. Sending images, graphics, and documents is also a possibility with Slack, making it extremely useful when completing everything from print projects, marketing material outlines, to setting goals for an upcoming week or month.

Houseparty App

One application that is growing fast within business markets is an app that was originally designed for college students and a younger demographic altogether. The Houseparty App is free and available on Android and iOS phones, allowing users to create private or public “rooms” to video chat with one another “on the fly.” Although Skype is an alternative, along with GoToMeeting, Houseparty is entirely free and allows up to 8 users in one room simultaneously. Chatting with team members or employees who work remotely will help everyone to catch up on projects and plans quickly regardless of location.

Evernote

Evernote is a classic app that is useful for saving documents, photos, and even print materials you want to share with your entire team or specific employees with ease. The free version of Evernote allows users to upload 60 megabytes of data each month, with premium versions available for large-scale companies. Using Evernote is a quick and easy method of showcasing updates, saving and pinning websites to share, and collectively engaging in one another’s finds online (without pesky bookmarks and browsing).

Take time to consider your company’s needs regarding finance, communication, and time management to assess which type of apps work best for your teams. Find the voice and branding of your business to appeal to potential consumers without sounding robotic or “too corporate,” while still resonating with those who are interested in your products or services. The more you truly understand the needs of your consumers, the easier it becomes to relate to them, helping to boost sales, loyalty, and interest in any industry.

The Kendall Press team would love to hear how you use Social Media and Apps to grow your business and which apps that you find most useful!   Visit out website and connect with us on LinkedIn, Instagram, or Facebook.  We look forward to hearing from you soon!

Exhibiting at Trade Shows, Why and Why Not?

All About Trade Shows: Exhibiting

Attending trade shows is a proven method to increase your brand awareness and to generate leads. Like all methods however, if done incorrectly it can also bring harm. In this article we will discuss the benefits of trade shows and also address potential problems that could encourage you to not exhibit at a trade show.

 Importance of Exhibiting at Trade Shows

The benefits of attending trade shows are countless. The straightforward benefits are lead generation and exposure. It’s important to note that most trade shows are not revenue generating opportunities, even if it does happen from time to time. Certain trade shows are more likely to generate revenue, especially if you are well prepared for that purpose, however, trade shows are primarily marketing and networking opportunities. To start off, we’ll identify some common reasons to exhibit at trade shows.

  • Exposure
  • Fresh, Original Content for Your Company
  • Direct Lead Generation
  • Indirect Lead Generation
  • Brand Image
  • New Product Introduction

When talking about Indirect Lead generation, we are led back to exposure. Just being out in the open will get you noticed. Passerbys might not directly convert into leads at the trade show, but because they saw you there, they might turn to you in the future. In addition, if asked by a colleague “do you know a company that does ****” they could recall your name. There are many other examples similar to these that are simply impossible to track. On the other hand, you can also directly gain leads from people who interact with you or participate in some of the lead generation activities you have prepared for the event. For ideas about lead generating activities, you can check out our article on Driving Traffic at Trade Shows, and the section about social media cards in our article about Handouts in Trade Shows.

Customers and potential customers value seeing their company be active. Participating in trade shows is one way to do that. Make sure to take pictures and videos when participating events and exhibiting at trade shows. These original media become a priceless marketing collateral that can be used in countless ways. Having your own original pictures to put on social media, e-mails, reports, brochures etc. is extremely effective. Similarly, these pictures and trade shows can help refine your brand image. For example, if your company wants to be viewed in a green-friendly light, participating in events that are hosted by green companies or have a green-initiative is a great way to spread awareness to your company’s green-initiative.

Many companies have used trade shows to feature new products. This is particular effective as it can be hard to attract customers towards new products. Having your new product out in the open for people to test and see in person is very good exposure for it and can propel the product towards success.

 Criteria for Opting Out of Trade Shows

In a different light, we wanted to address 3 circumstances that are important to consider before exhibiting at a trade show.

  • lack of funding
  • different target audience
  • lack of preparation

Lack of funding and preparation are two separate reasons, however the case they make is a similar one. Both of these can actually hurt your company. If your company is not willing to put in the minimum amount of funding for a decent quality exhibit, you might seriously consider whether or not you would like to go. I have personally seen companies exhibiting with a just wooden table with their name printed on a white piece of paper that was taped to the table. Two booths away was a company with a table cover, 2 standing banners, 5 staff members, promotional products and some other informative handouts. Needless to say the former company did not receive many visitors. In fact I knew two people who attended with the one of their goals being to talk to company A but did not end up doing so. One person said they could not find them at all. This was probably because of how underwhelming their exhibit was. The other person said they were disheartened by their display and looked at other companies instead. This might have been due to a lack of funding, or just that they did not allocate the required time to prepare for the event.

Exhibiting at trade shows can be pricey depending on the size of trade show. Many of those costs however are fixed costs and will cost you less the more trade shows you go to. For example our Trade Show Starter Pack costs $750, which for a small company new to trade shows can seem expensive. However you can reuse the products for multiple trade shows. If you go to 10 trade shows the cost will be just $75 per trade show!

The final point we wanted cover is the target audience. Usually there is some way of knowing some statistics about the expected audience. If the age, or general interest of the audience is much different than what your company usually attracts then you might want to consider if it is worth to exhibit. This is a relatively weak argument as you can still exhibit in these trade shows to increase your brand awareness and chances are you will at least be able to find a handful of people who are interested in your company that will make it worth your time. Ultimately, this arguement is only valid if you are understaffed and really can not afford to spare your resources for an exhibit that is potentially much less valuable in comparison to the other things they could be doing.

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can bet that there is some form of handout thatmit tote bags will help you accomplish that goal. We’ve discussed products that can be used as hand outs in previous articles. Click on the links to learn more about these topic and examples from these products.

In this article, we will focus on two examples to highlight how to use handouts. As a general goal, you need to identify your purpose before every tradeshow, and for every purpose, there will be certain types of handouts that are more effective than others. Before we move on, I want to briefly expand upon brochures, booklets and promotional products, some of the most commonly used handouts.

  • Brochures: Best used to outline your company and its products/services. Can also be used to talk about one particular product, i.e. if you wanted to bring attention to a new product, you can feature it on a brochure.
  • Booklets: More commonly seen with rich context. Many of the booklets we print are used to present research. This will be more successful when you are in a trade show where you are expecting people to come to you with a desire to learn.
  • Promotional products: Extremely effective in raising awareness and just reminding people that you are there. (see image above for example tote bag)

Let’s go through the whole process together in this example. Your company is one that benefits greatly from a strong social media presence and is active with original content. You learn that the expected audience in the next trade show you will be participating in is expected to be young adults. Therefore, you identify that your goal is to generate as much attraction to your social media accounts as possible. One handout you may consider is what we call a social media card. Basically, it is a business card that instead of listing a specific person’s  contact information, it lists your company’s social media accounts (example template below). social media cardObviously just handing out social media cards isn’t the most effective way, handouts are only as effective as you make them to be! One common tool that is used is a giveaway. The way it works is that you would have a set number of prizes, and each social media action would put in that person’s name in a raffle a certain number of times. If you value your Instagram presence more, people who follow you on instagram gain 2 entries in the raffle, while people who like you on Facebook might only get 1 entry. One option to create giveaways electronically is through Gleam.

Recently we were invited to a vendor fair by one of our customers. We’ve been working with them for a while so most of their employees already know us. We knew that a decent amount of people there will know about us and our services. Those that do know us however, might not know all of our products and sevices. With that information, we idientfied that the best handouts would be be promotional products and brochures. The promotional products we choose are simple Kendall Press mugs, pens and to-do lists. These products are small, have our contact information on it and will hopefully serve as a reminder that we are there for them if they need us. We also brough in some Kendall Press brochures for the people who are less familiar with us, so that they can have a quick summary of the company and products and services that we have to offer.
brochures

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

Trade Show Starter Pack

We are excited to announce our new Trade Show Starter Pack! Whether you are new to trade shows, or just want to refresh you trade show equipment, this starter pack has all your essential needs to have a respectable, attractive set up. When ordering this Trade Show Starter Pack, you receive over $150 in discounts that you would not get if you ordered the items separately!

Trade shows

The above picture includes everything you will receive in this offer.

  • 1 Convertible Table cover for 6 and 8 feet tables
  • 1 Retractable Banner Stand
    • 1 26″ x 72″ Banner
  • 1 Foamcore mounted Easel, 11″ x 17″
  • 250 Business Cards, Full Color, 100 lb. Cover Stock
  • 250 Customizable, Derby Ball Point Pens
  • 100 Single Sided Color Handouts can be included for an additional $49

For a total price of $750. *the banner in the picture is a full size banner (92″ tall), up-charge of $40 to upgrade to it*

Under the Contact Us button, you will find further explanations of the products included in the Trade Show Starter Pack.

For additional information and ordering, please feel free to contact us through the button below, or calling us!

Have a Question? Contact Us!

 

The Table Cover

The table cover might just be the most important part of your showing, not because of what it provides, but because of what your showing would lack without it. Some venues will give you a table to work with, others you might have to bring your own. Either way, nothing says “I’m unprepared” like showing up to a trade show without even a table cover. The overall quality of your appearance will decrease significantly without one and as a result you will attract less people! To learn more about table covers and other types of table covers that we provide, click here.

The Retractable Banner Stand (and Banner)

The retractable banner stand is a personal favorite of ours. The banners we use for them are made from a material called Pospro 200. It stays flatter than others, reflects less glare and has a higher quality finish. The banner is fitted into the retractable banner stand before delivery so that when you receive the retractable banner stand, it will take you less than 1 minute to set-up! The set-up video is located here. The banner stand is vital in attracting customers from far away and improving your visibility. You can use the banner stand to overview what your company does to attract the right people. What you choose to display however, is flexible based on the type of event you are going and your company. To learn more about the retractable banner stand and other similar trade show displays, click here.

The Easel

The Easel is a relatively cheap product that you can have multiples of even in the same event. There are two more prominent ways to use your easel. The first way is to design it so that it bring attention to a specific product or service that you want to highlight. The another popular way to use it would be overview what your company offers to people that are closer. The second way might seem redundant if you are also using the retractable banner stand to summarize your business, but fear not; the retractable banner stand is going to be touching people further away from your location while the easel is for people who are closer. In addition, the overview on the Easel can focus on a few key aspects as opposed to the overall company overview. Easels are just extremely flexible in terms of what you can put on them and can significantly improve your appearance.

The Business Cards

This should be relatively self-explanatory. You need to make sure that you have business cards with you at trade shows. However you can also have trade show specific business cards. These trade show specific cards do not even have to represent a specific person. They can be designed so they highlight a specific purpose your company is trying to draw attention to through these trade shows. To look at some unique designs and features for business cards, click here.

The Pens

Pens are a commonly used promotional product, and for good reason. People are more likely to want your freebie if it is easy to pick up and transport, this is obviously a feature that pens excel in. Usability is another important factor to consider when choosing a promotional product. For people to see your company logo on the product you give them, they need to actually use it! To learn about more Promotional Product examples, click here.

 

Please keep in mind that when changing and/or adding products to your offer, you may lose some of the discounts offered.

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All About Trade Shows: Table Covers

The easiest way to understand the importance of table covers, is to see a booth or table where the hosts aren’t using table covers. When going to a trade show,  people do judge a book by its cover. If the booth or table that your company is holding  does not look appealing, then you would do well not to expect a lot of people to be interested in what you have to offer. When talking about table covers, that is the absolute minimum that your company should have.

Table Cloth

Halloween Themed Table Cloth Example

Depending on the the event host/venue, you might be provided with a naked table to start your booth. You can accessorize your booth or location as much as you want (within the limits of the venue) depending on a few factors. An example of this is the co-op fairs that Northeastern University holds for companies to meet their students. A simple table with a wooden top is provided to each company, however the quality of the appearance from each company varies significantly. Similarly, the appeal between different companies also varies significantly. Yes, some companies have a higher budget for such events. Yes, some companies will attract more people simply because of their reputation. However, there are people who are deterred from companies they might have been previously interested in, due to their poor showing. On the other hand, people are also more inclined to check out other booths they were uninterested, simply because of their alluring set up.

Table Cloth

A Simpler Table Cloth Design Example

Back to the topic at hand, table covers make sure that regardless of the condition that your table is in, it will still look presentable. There are however, many types of table covers you can choose from. First of all, most table covers are made up of polyester fabric, less common materials are cotton and vinyl. The polyester fabric is machine washable and flame retardant. Depending on the allowed set up and event size, some people opt for a simple, blank (plain) cover to throw on the table that might just be colored to match your company’s color scheme or similarly, a plain cover with a runner along the center of the table’s top, front and back. A common design for table covers is one that lays on the top of the table and covers three sides (front and 2 sides). Table covers that are three sided are referred to as economy, as they are cheaper than ones that cover all sides and are referred to as full. The most common lengths for table covers are 6ft and 8ft, although 4ft table covers are not too uncommon. Some common types of table covers are:

  • Fitted (8, 6 & 4 ft.)
  • Convertible
    • This cover can be used for both 6 and 8ft tables
  • Stretch (8, 6 & 4 ft.)
  • Round (more commonly 30″ and 42″)

There are many ways to design and use these table covers in trade shows, fairs, business conventions, conferences etc. For example, in an event that does not have a lot of space available, you might want to have your table cover include your company logo and motto and have just that for your presence (excluding any print materialpromotional products, etc. on the table). In a location where you are more free in terms of space, you might choose a table cover that aims to compliment your overall station design.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose, certain criteria are set to ensure the success of the product. As you can guess by the name, promotional products are simply marketing products that look to promote your company. However, knowing what a good product is and creating one is a far stretch. For promotional products, you need to consider

  • Who is this being given to?
  • What’s the age group that the product is for?
  • Where are they going to receive the product?
  • Why would they use the product (and by extension make it successful)

Promotional Product Examples

The first two point are correlated and we will address them more when talking about Mugs vs. Water Bottles below. The reception location is vital in choosing what product you will use. The further away from home your target audience is going to receive the product, the easier to transport you want the product to be. Think about someone getting the product delivered at home vs. getting the product from a trade show or convention vs. a student getting the product at a fair in their university (where the assumption is that they would live in/near the campus). The last point is made up of two categories; function/coolness of the product and quality. For promotional products to work, people need to use them. Simply test the product yourself, is it good quality? Do you want to use it? If you don’t have the resources to create a good quality product, it might be better not to have one at all, since you don’t want people to correlate the low quality product with your company. With all the wordy stuff out of the way, let’s get into examples! Keep in mind that as Kendall Press is primarily a B2B company; our examples are going to reflect products that would do well in a Business setting. Also note that all listed products would easily fit in a small bag or purse so that people are more inclined to grab them from your booth or office!

Stress Balls

A very simple product that everyone loves. Even more loved by people working in offices or cubicles! Stress Balls are extremely cheap to order in large numbers, will be used often and hopefully keep your company’s name fresh in your target’s mind.

Promotional Products: Stress Balls

Pens

Need I expand much on this? People always use pens and people always lose pens which means, people always need pens. If you want to really be memorable from a pen though, you may want to to go above and beyond. Design a pen that stands out and properly reflects your company. Take a look at an example of one we delivered to a client who’s in the tech field.

Mugs (or Water Bottles)

Roses are red, violets are blue, we drink coffee (sometimes tea), and so do you. You want to make sure people don’t go a day without seeing your company logo? Print it on a nice mug. Promotional Product: MugsLet’s take a minute and talk about why we chose Mugs and why you might want to choose water bottles over mugs. Both of them are relatively small objects that can fit in a small bag and/or are easy to carry a short distance. If you are dealing with a younger (university age) audience, there are more likely to use a portable water bottle. If you are dealing with an older, working in offices audience, they are more likely to appreciate a personal mug to use at work.

Shirts

Similar to tote bags in the fact that they are extremely customizable and very easy to transport. Make sure it’s a loose fitting, good quality shirt and people will wear the to the gym, at home etc. and hopefully promoting your brand! Note, as the picture suggest, you don’t have to limit yourself to just shirts, hoodies, sweaters, jackets all are acceptable as long as you make sure you keep a balance between where they will be handed out and how hard they are to distribute!

Promotional Product Example: Jacket

Tote Bags

You can fold them and put them inside your bag or you can use them to put all the goodies being passed around so there is no convenience barrier stopping from someone grabbing one. You can also use them at grocery stores. They’re very light, highly functional, highly customizable and very easy to put a large logo on. It’s really hard to go wrong with Tote Bags, especially in the increasingly, environmentally conscious world we live in.

USB Flash Drives

Another product that is extremely functional for all age groups. Harder to customize, but put your logo on it and people will remember you – and your USB – were there when they needed it the most!

Promotional Product: USB Flash Drive

Hopefully, this guide will help you get some promotional product ideas to increase your presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides consulting, designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. We’d love to create your next promotional product with you and of course you are welcome to call us or click the button below to send us an e-mail to ask us a question or schedule your free consultation!

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5 HUBweek Events You Can’t Miss

Boston has always been known as a center of innovation. The greater Boston Area alone is home to 6 Universities listed in the Top 50 National Universities Ranking in 2016. When the 2 most prestigious of those Universities, Harvard and MIT, collaborate to form HUBweek, the slogan “A week-long exploration of innovations & creativity” should come as no surprise.HUBweek

The week-long event exceeded expectations and drew in 46,000 attendants in 2015, that was its first year! The event, hosted by MIT, Harvard, Massachusetts General Hospital and The Boston Globe has a lot going on between Sept. 25 and Oct. 1 2016. While HUBweek is open to all interested parties, some of the events are better suited for people of certain industries or area of expertise. This however, does not mean there are not events that everyone can go to. In fact they encourage people from all different backgrounds to explore their events. In this article. we will highlight only 5, of the many thought provoking events. We picked the events not just by importance, but with the belief that they will be especially beneficial to people from all backgrounds.

1. Faneuil Forum

– Sept.26 6:00 – 8:00pm – Free

Whether you like politics or not, the fact is that politics effects everyone. This is especially true if you are a business, even if it will effect some more than others. Taking place in the historic Faneuil Hall, this event is a discussion about the legitimacy of proposed policies and issues that surely effect us all. This HUBweek event that links politics with technology is surely vital for everyone.

2. Expanding Opportunity in the Digital Age

– Sept.27 10:00am – Noon – $25

Hopefully the title makes it pretty clear why it’s applicable to everyone since we’re all living in the digital/information age. This event goes beyond explaining how companies and businesses can and have used the rapid technological advancements. Hear a variety of personal stories from workers to learn about how technological growth can benefit you.

 3. Crowds & Climate Conference

– Sept. 28-29 8:30 – 12:30pm –  $50

Climate Change is one of the biggest topics of the 21st century. There are countless numbers or jobs and even companies that were created solely because of climate change and the research that has been done for it. MIT’s Climate CoLab alone has 60,000 people all over the world working together online to help address climate change. The climax of this Crowds & Climate Conference is the fact that the 2016 Climate CoLab contest winners will be talking about unique solutions to battle climate change from 20 different countries.

4. Welcome to boston, the IoT Hub of the Future

– Sept. 29 4:00-7:00pm – Free

IoT stands for Internet of Things. Explained simply, Internet of Things refers to objects that are not only connected to the internet, but can communicate with each other and various other electronic objects. The opening paragraph should make it clear why Boston can be considered a “Hub of the Future”. Make no mistake, this event is easier to benefit from if you are a techy, however if you value keeping up with technological trends; this event is essential. The entire theme of this week is extremely entrepreneurial and innovative. If these are categories you think you or your company belong to, then you might be able to use the IoT to your success.

5. Demo Day

– Sept. 30 11:00 – 6:00pm – Free

From all of HUBweek’s events, this has to be one of the funnest and (obviously) most interactive events. You might think that this event will be dominated by tech companies, which let’s be honest, demo shows usually are. However, there will be a large variety of companies that show up to showcase their unique approaches and innovations in their own industry. This is definitely an event that everyone can have fun at and learn a lot from if they are willing to engage with the showcasing companies.

But Kendall Press, You’re a Printing Company, Why Are You Writing About This?

Although on the surface we are a printing company, we are far from just a printing facility. We are also designers, consultants and partners. We will be attending this event ourselves for multiple reasons.

  • By keeping up with innovation of other industries, we are flexible to our partner’s changing needs by preemptively adapting the products and services we offer.
  • As consultants and designers, we can further improve our partner’s visibility when assisting with their trade shows/conventions, by evaluating the presence of companies at HUBweek and keeping up with trends.
  • As a company based in Kendall Square and serving the Greater Boston area, it is important to stay up to date with important events.

Hopefully this article will help you prepare your attendance for HUBweek. If you enjoyed this article feel free to subscribe!

 

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The Art of Business Cards

In our previous article, we guided you through the design of Booklets, Brochures and Catalogs. Those are more for when you have people’s attention and generally serve a more in depth purpose. In this article, we are going to be talking about Business Cards. When do you need to have a business card? All the time. I have personally coincidentally met and talked to at least 5 people who are very high in terms of the business ladder and I will never get a chance to exchange business cards with them because I did not have one on me. When you ask someone for a business card, you are expected to have one on you to exchange. With that said, we are to discuss business card designs, if you want to read up more about using business cards, you can do that here. The information on the front of the business card tends to be pretty standard. Here are the essentials you need to include on the business card:

  1. Company Name
  2. Card Holder’s Name and Position
  3. Phone number (company’s, company’s + card holder’s extension, or direct card holder’s number)
  4. E-mail (company’s or card holder’s e-mail)
  5. Address (and P.O. Box if applicable)
  6. Company slogan or what service/product the company offers (NO MORE THAN 3-5 WORDS)

We are going to be looking at 5 different business cards that were printed at Kendall Press for companies in Boston, Winchester and New Jersey. When discussing the business cards, keep in mind that the design of the cards needs to reflect their respective business type. You will see how the design of cards differs depending on the level of formalities and professionalism required by their fields. The sixth step is bolded because it is the least obvious of the steps and is the most overlooked. However, if the person who holds the card is not sure what the contact information on the card can provide them, then the card is ultimately useless!

Business Card Example 1

This business card was created for a law firm; the design is of a professional and simple nature. One thing that is not visible digitally, is that the the characters printed are actually printed using thermography. The effect is more commonly referred to as raised print. If you run your finger across the characters, you can feel the characters. It is an option that some people use to make their cards feel unique. We will see in our next example, how law firms, because of the strict nature of their business, look for different ways to make their business cards stand out. Note: The black border is not part of the card and is there so that the card stands out from the background.

Business Card Example 2

Business Card Example
Business Card Example
There are multiple shades of white used in this guide. The shades of white are caused by the different types of paper and/or processes to produce the paper itself; the paper used in the Ashton card however, is especially unique. The paper used for this card is called “curious touch” paper. It has an extremely soft, leathery touch and tends to be more expensive. Instead of leaving the back empty, the designer choose to have a greyscale picture of the Winchester town hall (Ashton is based in Winchester). Notice that the website was not randomly placed on the top left corner of the back of the card. The photo of the town hall takes up most of the center and bottom right sections; placing the website on the top left balances this out and maintains the elegant presentation of the card.

Business Card Example 3

Business Card Example
Business Card Example
When looking at this card, you can immediately tell that this card does not belong to another law firm. Being a design firm, the dots on the card’s I’s have been switched out for triangles to give the card an edgy look. The 3 words “planning, architecture, interiors” are an example of step #6. It hints at what services the company can offer you. On the backside, you see even more so, how less strict business types can have more freedom in designs. The triangle and orange + greyscale themes, shown in the front side of the card, are continued to create a pleasant, cool design followed by their website at the bottom. Note: The black border shown around the front face of the card is done for the same reason as the black border in example 1.

Business Card Example 4

Business Card Example
Business Card Example
Motiv’s card is a sleek orange card with the card’s top-left and bottom right corners of the card are actually curved and the black around is just to highlight the curves. Curved edges is another special effect offered at Kendall Press. My favorite feature of this card, despite how cool the half curved edges look, is how simple and smart their slogan, “design with reason” is. Just 3 simple words, yet it embodies all the aspects of step #6 in creating a busness card. They are catchy, and make sure you know exactly what the company does while fitting in perfect with their mission statement. On the back of the card, to further exemplify how much more freedom these types of companies have to work with, the owner of the card gets to put some terms to reflect himself, creating a more personal touch between the client and business.

Business Card Example 5

Business Card Example
Business Card Example
Business Card Example
The Scenic card is actually one of the coolest cards I’ve seen,unfortunately the pictures do not quite capture that. This is because this card was printed using gold foil stamping. The technique is another unique feature that is available at Kendall Press. The effect is a really sleek and luxurious look that embodies the services that are offered at Scenic. Once again we have a great example of a 3 letter slogan, “Luxury tours & cruises”. it tells you exactly what the company does. You can see that they used their slogan to make almost a logo for themselves as well, instead of just having it written out in a line. In the back, a simple quote that engages potential customers to go on one of the journeys offered by scenic. Note: The name (which goes above the position), mobile number and e-mail have been edited out at the request of Scenic.

Reaching the end of the article, we hope it helped you come up with some design ideas for your own business cards. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. You are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

Schedule a Free Consultation

 

Acknowledgements

Christopher A. Kozlowski, Rahway NJ

Ashton Law PC, Winchester MA

isgenuity, Boston MA

motiv, Boston MA

Scenic USA

Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being, research has shown that printed material is more effective than digital. Let’s talk about just some of the few places that you can use printed material:

  • Booths for trade shows or any event where you are making a presence
  • Presentations, whether it is a thesis or a business proposal
  • Real Estate or any picture/art based showing or offer
  • In your store for overviewsproduct offers/specials or full product lines

You can have printed material to be used as a future reference from your customer’s office or just give them out so people can look at them while walking around a conference, the uses for printed material are endless! Generally speaking, for product/service lists, you would want a catalog. If you want to talk about a specific product, idea or briefly introduce your company, brochures should be your go-to. If you want to have in-depth context or display research, a booklet would be the best option.

Catalogs tend to be more straightforward because they are more precise in what they show. They will probably be your best bet for long, undetailed lists in general. If you want to display everything your business has to offer, or a product line or however else you may want to categorize products, you generally want to create a catalog. Most catalogs tend to follow this 3 point checklist for each listing in the catalog.

  1. Picture
  2. Small description
  3. Price

Brochures  tend to vary more in terms of sizes and usage, however they are always extremely short in terms of pages. Our first example is a picture-based brochure which a real estate agent created for a specific unit. On the first page, very clearly labeled, you will see the name of the product at the top, a beautiful picture that they think best captures the most about the product in the center, and at the bottom, all ownership and rights needed for the product. Due to the nature of the product and the marketing that is best for it, only a small explanation is need.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

On the first page, you see the product title again with the price, the small explanation, followed by the necessary pictures. Note how the brochure does not seem cluttered due to the spaces in between the pictures and how the back is left vacant of pictures. It is presented very elegantly and does not leave the reader overwhelmed.

Our second example is one of the most common brochure types with a bit of a kick to it. It is a tri-fold brochure, but its front page is cut in half to present a unique look. Immediately you can tell what the color scheme is; gold, blue and white, this remains consistent throughout the entire brochure. A photo is provided of the first page so that you can better see the color. The gold does not look as well in digital files because it is a metallic inc printed offset. Without even opening the brochure, you can clearly see the name of the company, and what it does. Once you open it up, the name of the company is reiterated to the reader while using the term “partner” to signify that the company does not think of itself as just a tool, it is not just doing a job for you, but it wants to help you grow and succeed.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

Inside, there is a simple overview of what the company offers. On the back, where it is also readable without opening the brochure, you see a brief biography of what the company does, its logo and its contact information. It is said that the first thing that people will do when picking up a magazine/packet/brochure, is turn and see what’s on the back of it. From the content of the brochure, you can easily tell that the goal of this brochure is to introduce the company and what it can offer to you.

 

Booklets are similair to brochures in that they can also be used in a wide variety of ways, however, booklets allow you to communicate more deeply your thoughts and are lengthier, with more context. Scholars have used them to present their research, business personnel have used them for all types of reports and even students have used them to present their thesises, reports and projects. In our example, BRAC uses a booklet to present their research findings. Even if the nature of the booklet you are trying to create is different from BRAC’s, there are many lessons to be learned from their booklet. Starting off we have a picture of one of the women they worked with in the project. It can not be overstated how it is much more impactful to use your own real pictures instead of generic, stock pictures. Despite the topic being in-depth with research, there are very few pages filled with just text and long paragraphs. There are multiple images and graphics that are used to keep the content engaging. In page 4 (the second image), we see an example of that with a graph that is used as a visual guide to the content.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

The picture of Shohiton, followed by her short story, is one of multiple example stories they have in their booklet. The use of their own pictures helps deliver a more personal and deeper connection to their service. In the following image, we see one of the tables that are included in the booklet to help organize their writing and present it in a visually pleasing way. In the last page, there is another example of how they elegantly avoid being overbearing to the reader by using a list for their key research conclusions. Another important note is that there is also a quote significant to their research that is bolded out. This is not the only place they highlight a single quote. Highlighting key quotes, phrases or sentences can be extremely effective whether they are from your own research or from other people. It is also important to note that all the colors and design stay consistent throughout the booklet.

Hopefully, this guide will help you design some print material to improve your effectiveness and presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area, you are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

Schedule a Free Consultation

 

Acknowledgements:

Julia Kenny, Robert Paul Properties

BRAC’s Ultra Poor Graduation Programme, BRAC USA

  • All design: © Danielle Lee/BRAC
  • All photos: © BRAC
  • Page four graphic: © Amplifier Strategies/BRAC

4 Tips to Rock your Next Trade Show

Trade show graphics

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If you’ve ever worked a boring booth at a Trade Show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.

This year, with some careful planning and a little creativity, you may be able to grab people’s attention and keep them engaged without resorting to assault and battery. Obviously, the lengths that you go to create interest at your booth may be limited by your budget, so it’s important to think about what this trade show means to your business and how engaging 10, 50, or even 1000 target individuals may bring more work your way in the coming months. Once you’ve got your budget ironed out, you can start getting those creative juices flowing.

Get Out Your Lasso

You know from experience that the hardest part of working a trade show booth is getting people to look at you, right? What if your booth looked like they just stepped into the hottest casino in Vegas? Or, they’re stepping into a game show hosted by loud and enthusiastic individuals? Being active and/or unconventional is key to attracting attention. The possibilities are only limited by your imagination, and here are some favorites to get your mind flowing:

• Superhero or celebrity photo ops. Invent a superhero to represent your company and have him or her available for photo opportunities with booth guests. It may seem a bit corny, but it works. The same is true for celebrity look-alikes. Be sure to get their card so you can send them the pic after the show.

• Wheel of Fortune. Nothing screams “come here now” than the chance to win fabulous and exciting merchandise (or your services).

• Create a treasure map leading to your booth. This may require some cooperation on the part of the venue, but placing arrows or words on the floor that lead people to your booth can create intrigue and bring people in.

Whatever you decide, make it fun and interactive. Think Disneyland for adults.

Build Excitement in Advance of the Trade Show

Regardless of what genius idea has emerged from your mind, it’s important to create a sense of anticipation among your clients and prospects. Sending out formal printed invites or periodic emails revealing a little something more about what’s in store for them when they visit will get them chomping at the bit to visit your booth.

Have Quality Informational Products to Hand Out

You get very few chances to make an impression once you get people into your booth. Once they’re there, make your efforts count by providing them with unique, high-quality informational products that will not just stay in the bag in the closet when they get home. For tips and examples about creating brochures, booklets and catalogs, be sure to check out our guide!

Follow-up After the Trade Show with Everyone

Hopefully, your venue will provide a mailing list of all of the participants so you can send out follow-up correspondence to those you saw and those you missed. If no list is provided, be absolutely sure you get business cards from the people you talk to and connect with them ASAP! The more opportunities you have to make an impression, the better. For help with business cards, check out this guide!

If you need help with your informational handouts or creating a Superhero of your very own, give Kendall Press a call!  We would love to help!  If you just want to stop by for a photo op with the Kendall Press Superhero, we would love to see you – come on by!