Photography – Strategies for Business

Photography Strategies - HandsOn Tech Boston Logo

I recently attended a workshop at the Microsoft NERD Center. This, by itself, is not notable. In fact, it might be an understatement to say that Kendall Press spends a fair amount of time over at the NERD, Microsoft’s New England Research and Development Center. Not only does the facility host countless events throughout the year, they are also located right across the street from us and are a consistently great neighbor to our community.

What was notable about this particular workshop was that it was being facilitated by Kendall Press’ own Chief Marketing Officer, Keith Spiro. In partnership with HandsOn Tech Boston, this free workshop covered photography and visual imagery strategies for nonprofits in the Greater Boston area.

While the presentation focused on using imagery to add value specifically to nonprofit fundraising and marketing campaigns, I think that much of the information shared is applicable to any organization, including small businesses, startups and entrepreneurs. That’s why today, I’m going to share some key takeaways from this workshop that are worth considering for your business, regardless of your nonprofit or for-profit status.

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Event Sponsorship

Event Sponsorship - TEDxBoston Sponsor Sign ©KeithSpiroPhoto

At Kendall Press, we work with a lot of companies hosting events, and event sponsorship is a topic that frequently comes up in our conversations. Whether the host is a Meetup group that has secured funds for food and drink at an evening session, or a nonprofit needing to impress at its most important fundraising event of the year, any company defraying costs through sponsorship needs to provide the right attention and benefits to their underwriters.

Based on our experience with event hosts and sponsors alike, here are three best practices to keep in mind when it comes to providing a sponsor with sufficient return on investment. While every sponsor has unique needs, these three ideas are a good starting point to ensure that sponsors not only come away happy with the event, but open to repeat participation.

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Amplifying the Message of TieCon East 2014

photo KeithSpiroPhotoDSC_4983 TiECON East 2014 crowdsWhen more than 550 entrepreneurs attend the same event, it most likely is the one called TiECON East, the largest entrepreneurial conference in the world. This was my first time attending and after two incredible, jammed packed days, I can say this event is unique. If you’ve never attended, get on the mailing list and make a point of being there next year.

TiE, a not-for-profit global network of entrepreneurs and professionals, was founded in 1992 in California during a chance meeting of a handful of Silicon Valley entrepreneurs with roots in India. Although its birth name, The Indus Entrepreneurs, signifies the Indus roots of the founders, TiE, these days, stands for Talent, Ideas and Enterprise. And in Boston, their mission is clearly all about fostering entrepreneurship, Beyond Boundaries – Breaking Boundaries – the 2014 theme!

Here are some standouts from the two day event that included a comprehensive startup bootcamp:

The first ever Leader Bank TiE Sharks- sank their teeth into five startups – tough questions – but funded over $100k for two businesses and when a lopsided deal was offered – audience members jumped up to demand better terms-and in fact, in the end three members of the audience countered those terms and added additional funding. Congrats photo by KeithSpiroPhotoDSC_4319

Roger Marino, co-founder of EMC generously shared experience,business tips and his time. _KeithSpiroPhotoDSC_5229Roger Marino EMC, Pittsburg Penguins ownerFrom EMC lunch and learn, we heard about the new evolving position and large need for DATA SCIENTISTS and learned that most think it is easier to take a business person and teach the business value of the analytics than retrain an IT person.

New to me was the TiE Power Lunch, which consisted of a unique sign up list in which you could choose your conversation topic and leader. There was quite a range of topics.

Coming from a sales and marketing background, I truly enjoyed the session entitled “Sell Baby Sell” moderated by MIT’s Bill Aulet and including Mike Troiano and Peter Lamson on the panel. Kevin Haverty talked about how much easier it is to scale up by being local everywhere than using a traditional hub and spoke operation. And while it was surprising a panel of just “old white guys” (noted Bill Aulet), the audience and panel agreed that tech has changed but people have not. The standards of 100 suspects, to 10 prospects to one closed order still exist and as long as carbon based life forms exist, they (people) will buy from people.

photo by KeithSpiroPhotoDSC_4174 US Representative  Tulsi Gabbard A very special visit and talk came from the US Representative from Hawaii and the first Hindu Member of Congress, Tulsi Gabbard.  First elected at age 21 in a five way race, she dares to ask in the hallowed halls of congress – “what are we accomplishing” while she reaches across the aisle and Co-Founded The Future Caucus. She is classy, passionate and principled by her Indian culture & teachings of The Bhagavad-Gita and she continues to be motivated today by its call to selfless action.

 Here are my takeaways:

Staying steady and focused, you can go from selling coconuts to making more than a penny on every Charlie Card transaction as does Ganapathi S. Founder and CEO of Terminal Exchange Systems.

Asking for support from TiE Boston in 2002 as Leader Bank CEO and President Sushil Tuli did, can land you in the giving back role sponsoring the first ever TiE Sharks event just 12 successful years later.

The basics of good manners and a culturally rich upbringing and nurturing does create some simple rules for success:

Give back, what you can, when you can – as others have done for you

Share your best- always

Start young and encourage everyone.

And certainly, the Indus Community spiritual call to selfless action and helping others makes for a rich and rewarding life.

There is power and unstoppable energy in a team that includes these folks.Suneha and her volunteers at TiECON East

Congratulations to all that made this event happen.


Who attended in the capacity of photographer as Kendall Press works tirelessly for our clients taking print and business communications to even higher levels by amplifying our clients messages. A full slide show can be found here.

Wordless Wednesday – Roxbury Youth Orchestra Underground


The Roxbury Youth Orchestra, led by David France, performs underground at the North Station T stop in Boston ©KeithSpiroPhoto

The Week Ahead – 03/31/14 through 04/04/14

A photo of Boston South Station highights our upcoming business and networking events listing. ©SpiroPhoto 2014

April is here, and the business community is buzzing with activity. In this week’s edition of our curated event calendar, we’re providing support to nonprofits, exploring new technology, and helping your business grow. Don’t miss a moment of the best FREE business and networking events in and around Greater Boston for The Week Ahead!

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The Week Ahead – 11/18/13 through 11/22/13

This week, we’re closing in on the season of giving, higher ed is high profile, and Microsoft’s NERD Center is host to the most. You’re just a few lines from finding out what’s in store for The Week Ahead!

Jump to: Monday     Tuesday     Wednesday     Thursday     Friday

Monday, November 18th, 2013

SEO for Non-Profits
Who: HandsOn Tech Boston
What: Free SEO workshop for Non-Profit organizations
When: 11/18/13, 1:30pm – 3:30pm
Where: 3 Cambridge Center, Cambridge, MA 02142 (Google Cambridge)
Why: As a Non-Profit, learn more about SEO and explore the support available from HandsOn Tech Boston as they work to improve how non-profit organizations use technology for greater community impact.

Tuesday, November 19th, 2013

Higher Education 2013 – Conference Recap
Who: Content Strategy New England and Meet Content
What: Recap and overview of recent content strategy conference for higher education
When: 11/19/13, 6:00pm – 8:30pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Couldn’t make it to Atlanta for the first annual Confab: Higher Ed Conference? CSNE and Meet Content have you covered! Get an overview of what you missed, plus discussions on successful content strategy for higher education.

Northeastern Demo Day
Who: Northeastern University
What: Northeastern University’s startup competition presentations, pitches and awards
When: 11/19/13, 6:30pm – 9:00pm
Where: 360 Huntington Avenue, Boston, MA 02115 (Curry Student Center Ballroom)
Why: Join Northeastern in celebrating the Husky Startup Challenge. See what participants have built using Lean Methodology and help decide the winners.

Wednesday, November 20th, 2013

Boston New Tech – BNT35
Who: Boston New Technology Meetup
What: Product showcase for six new products
When: 11/20/13, 6:00pm – 9:00pm
Where: 275 Third Street, Cambridge, MA (hack/reduce)
Why: Five minute product demos and presentations, plus Q+A sessions with each showcase company. Don’t miss the live broadcast of DREAMer Hackathon’s kickoff featuring Mark Zuckerberg of Facebook, Andrew Mason of Groupon, Drew Houston of Dropbox, and Reid Hoffman of LinkedIn.

Refresh Boston – Community Managers
Who: Refresh Boston
What: Presentation on the role of community managers in business.
When: 11/20/13, 6:30pm – 9:00pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Find out what a community manager is and why you need one. Make the connection between people, relationships, and business results. Eat and get Refreshed.

Thursday, November 21st, 2013

Boston Hardware Startup Meetup #6
Who: Bolt
What: Networking event with the hardware startup community
When: 11/21/13, 6:00pm – 8:30pm
Where: 110 Chauncy Street, Boston, MA (Bolt)
Why: Pitches and demos from hardware startups Helmet Hub, Loci Controls, and Tessel. Networking, food, and beer…all at Bolt Headquarters!

Risk, Info, Time, Money
Who: Lean Startup Circle Boston
What: Presentation on determining how to always spend your time wisely in a startup.
When: 11/21/13, 6:30pm – 8:30pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Get some pizza. Get an overview on Lean. Get a preview of Dan Milstein’s upcoming presentation at Lean Startup Conference. Get an idea of how to make smart time management decisions.

Friday, November 22nd, 2013

Access to Capital Workshop
Who: Boston Redevelopment Authority
What: Workshop providing information on early stage capital options and opportunities
When: 11/22/13, 8:00am – 10:30am
Where: 75 Northern Avenue, Boston, MA 02210 (District Hall)
Why: Presentation and Q+A sessions BY entrepreneurs, startups, and small businesses FOR entrepreneurs, startups, and small businesses. Find out about the support that exists for what you’re working on in Boston.

The Role of Arts Colleges in Boston’s Art Ecology
Who: The Professional Arts Consortium
What: An open forum exploring the relationship between major Arts Colleges and Boston
When: 11/22/13, 5:30pm – 8:00pm
Where: 921 Boylston Street, Boston, MA 02215 (David Friend Recital Hall, Berklee College of Music)
Why: Enjoy panel discussions, breakout sessions, and musical performances. Hear from the Presidents of Boston’s major Arts Colleges in the inaugural session of a new Public Conversation series.

Jason, for the team at Kendall Press

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Boston’s Bio SuperCluster: The Boston Foundation Report

On March 26, 2013, The Boston Foundation held a major public event to mark the release of their new printed report; Understanding Boston, “Life Sciences Innovation as a Catalyst for Economic Development.” Massachusetts Governor Deval Patrick was there to make opening remarks as the Commonwealth reached the halfway point of a ten year, one billion dollar investment in this sector.

KSA Third Thursday at The American Red Cross

The Kendall Square Association’s Third Thursdays were designed to show off the incredible range of companies and places we have right here in Kendall Square. This January event was particularly special as we kicked off the Association’s third year of 3rd Thursday networking events with a big gathering at The American Red Cross, Eastern Massachusetts Region Headquarters.   They’ve been here on Main Street for more than five years but most of us only recognize them by the blood drives and the TV news spots where we briefly see Red Cross signs at a large scale tragedy where people are often shown displaced from their homes by fire or storm.
In fact, a learning experience over at HubSpot created the opportunity for those two organizations to work closely together for fundraising and awareness in 2012 and so they co-sponsored our event.

One Week Till the First Third Thursday KSA Event of 2013

Does this door look familiar?

if you can find your way there to the American Red Cross building at 139 Main Street in Kendall Square, they would love to show off their space to you. BUT, there’s a small request….
yes – socks to donate!
Yes! a package of new socks—any size — that they can hand out at fire scenes and other disaster sites and areas of need.

Announcing the Kendall Square Association Third Thursday Event Thursday January 17, 2013
5:00 – 7:30 p.m. American Red Cross of Eastern Massachusetts and HubSpot invite the KSA community to join in for some post-holiday cheer, food and conversation.
>>>>>>>Please RSVP here.<<<<<<<<<<<
Event info;
Thursday, January 17, 2013 5:00 p.m. -7:30 p.m. 139 Main Street in the Disaster Operations Center (first floor)

The Third Thursday event will spotlight the American Red Cross of Eastern MA, and refreshments and guaranteed good conversation provided by the inbound marketing evangelists of HubSpot. The American Red Cross of Eastern Massachusetts operates the largest food pantry in New England; provides disaster relief in the 181 communities in Eastern Massachusetts and educates thousands of adults, students and seniors about preparedness. The American Red Cross will help nearly 1,000 families this year who have lost everything after a disaster this year.

Last year, they teamed up with Hubspot to raise awareness for the local community and with Hubspot being the premier source of Inbound Marketing knowledge and successful implementation – I’d expect to see a lot of pairs of sox (sorry, socks) showing up.


Not Familiar with HubSpot? Brian Halligan and Dharmesh Shaw, both MIT grads, founded the company with a mission to replace annoying, interruptive marketing with a better way! We’ve got a famous Halligan quote right at the door to our customer education area.
Inbound Marketing tools, Hubspot software; part of our dream team of Business Communications tools that work in today’s fast paced environment.
I heard that the Red Cross team is planning on showing us the inside of a disaster recovery center. Given the pride and sense of humor of the Hubspotters, I wouldn’t be surprised to see their interpretation of a business disaster recovery system right alongside the Red Cross’ more serious presentations and set up.

Still, by 5pm on a Thirsty Third Thursday – a little humor might be called for. At Kendall PRess, we don’t stage the events – we just help publicize them. You can sign up here -and take a chance on what you might see. Be assured of drink and food AND PLEASE BRING A PAIR OF SOCKS! THANK YOU.

for the team at Kendall PRess
as a member of the Kendall Square Association outreach and networking committee
as a socks fan. (hmmmn)

KSA Third Thursdays – Season of Giving

Thursday night I had the winning ticket. A couple of cans of tuna and some canned vegetables gave me a ticket to the raffle for free dinners, gym membership, or possibly a shopping certificate to CambridgeSide Galleria all in the service of getting enough food donated to help fill the 800+ Thanksgiving baskets helping some of the thousands of struggling local families and individuals served by East End House’s Emergency Food Program.

Jay Felitto introducing Michael Della

But as we learned from its Executive Director, Michael Della, East End house is so much more than just Thanksgiving baskets. Beyond the turkeys and the toys for Christmas is a whole host of year round programs reading books to children, mentoring youths, helping students with their homework, sharing STEM skills and knowledge with aspiring young scientists and reaching out to homebound and isolated seniors.  A cornucopia of ways a volunteer can use their skill and knowledge to make a difference. Dignity, opportunity, and entrepreneurship are a real calling in Kendall Square.

This Third Thursday gathering of the Kendall Square Association was Hosted by BMR and Cambridgeside with copious amounts of food provided by William Kovel’s Catalyst restaurant and Fuji and PF Chang’s and Evoo and drink by Green Street…. and the list went on and on. You shoulda been there. Live jazz music by the wonderful Honeytrain Jazz Trio headed up by Jay Felitto. Our friends at the Cambridge Police Department are regular community supporters helping us showcase local, community organizations. Tonight was no different.

Last year at this time I wrote a Giving Thanks blogpost that was picked up by Seth Godin and re-published in his Squidoo Magazine Thanksgiving. It will be difficult to top that post that could have been read by thousands. Yet, if just a few people take action locally on any of the following, we will accomplish important things in our commuities:
1.    Email Michael Della and tell him how you will help make a difference volunteering even just a couple of hours a week at East End House (can you read to a small child, help do high school homework, tutor, mentor, or help with errands for seniors?)
2.    Contact Raising a Reader – and help raise literacy and show how reading books is important
3.    Share this blogpost link via your favorite social media medium and encourage your community to pitch in and help those less fortunate than you.
If you aren’t using Twitter, Google Plus, or Linked In regularly or if you don’t have a blog and you would like to learn how to start one, we are here to help. Just contact us and reference this blogpost; allow us to help you link to this posting and we will give you or your organization a Free Learning Session on the tools of the road in real time web and business communications.
Communication, amplification and getting people to respond to a call to social action –those are things for which to Give Thanks. Just plain helping others – that’s what makes a difference. By the way- I didn’t win any of the door prizes with my ticket but was happy enough distributing gifts of support and friendship.
A very happy Thanksgiving to you and yours.
Keith for the team at Kendall PRess

Here’s a short slide show of just some of the people at the event:

KSA Third Thursdays -East End House Benefit – Images by Keith Spiro