Exhibiting at Trade Shows, Why and Why Not?

All About Trade Shows: Exhibiting

Attending trade shows is a proven method to increase your brand awareness and to generate leads. Like all methods however, if done incorrectly it can also bring harm. In this article we will discuss the benefits of trade shows and also address potential problems that could encourage you to not exhibit at a trade show.

 Importance of Exhibiting at Trade Shows

The benefits of attending trade shows are countless. The straightforward benefits are lead generation and exposure. It’s important to note that most trade shows are not revenue generating opportunities, even if it does happen from time to time. Certain trade shows are more likely to generate revenue, especially if you are well prepared for that purpose, however, trade shows are primarily marketing and networking opportunities. To start off, we’ll identify some common reasons to exhibit at trade shows.

  • Exposure
  • Fresh, Original Content for Your Company
  • Direct Lead Generation
  • Indirect Lead Generation
  • Brand Image
  • New Product Introduction

When talking about Indirect Lead generation, we are led back to exposure. Just being out in the open will get you noticed. Passerbys might not directly convert into leads at the trade show, but because they saw you there, they might turn to you in the future. In addition, if asked by a colleague “do you know a company that does ****” they could recall your name. There are many other examples similar to these that are simply impossible to track. On the other hand, you can also directly gain leads from people who interact with you or participate in some of the lead generation activities you have prepared for the event. For ideas about lead generating activities, you can check out our article on Driving Traffic at Trade Shows, and the section about social media cards in our article about Handouts in Trade Shows.

Customers and potential customers value seeing their company be active. Participating in trade shows is one way to do that. Make sure to take pictures and videos when participating events and exhibiting at trade shows. These original media become a priceless marketing collateral that can be used in countless ways. Having your own original pictures to put on social media, e-mails, reports, brochures etc. is extremely effective. Similarly, these pictures and trade shows can help refine your brand image. For example, if your company wants to be viewed in a green-friendly light, participating in events that are hosted by green companies or have a green-initiative is a great way to spread awareness to your company’s green-initiative.

Many companies have used trade shows to feature new products. This is particular effective as it can be hard to attract customers towards new products. Having your new product out in the open for people to test and see in person is very good exposure for it and can propel the product towards success.

 Criteria for Opting Out of Trade Shows

In a different light, we wanted to address 3 circumstances that are important to consider before exhibiting at a trade show.

  • lack of funding
  • different target audience
  • lack of preparation

Lack of funding and preparation are two separate reasons, however the case they make is a similar one. Both of these can actually hurt your company. If your company is not willing to put in the minimum amount of funding for a decent quality exhibit, you might seriously consider whether or not you would like to go. I have personally seen companies exhibiting with a just wooden table with their name printed on a white piece of paper that was taped to the table. Two booths away was a company with a table cover, 2 standing banners, 5 staff members, promotional products and some other informative handouts. Needless to say the former company did not receive many visitors. In fact I knew two people who attended with the one of their goals being to talk to company A but did not end up doing so. One person said they could not find them at all. This was probably because of how underwhelming their exhibit was. The other person said they were disheartened by their display and looked at other companies instead. This might have been due to a lack of funding, or just that they did not allocate the required time to prepare for the event.

Exhibiting at trade shows can be pricey depending on the size of trade show. Many of those costs however are fixed costs and will cost you less the more trade shows you go to. For example our Trade Show Starter Pack costs $750, which for a small company new to trade shows can seem expensive. However you can reuse the products for multiple trade shows. If you go to 10 trade shows the cost will be just $75 per trade show!

The final point we wanted cover is the target audience. Usually there is some way of knowing some statistics about the expected audience. If the age, or general interest of the audience is much different than what your company usually attracts then you might want to consider if it is worth to exhibit. This is a relatively weak argument as you can still exhibit in these trade shows to increase your brand awareness and chances are you will at least be able to find a handful of people who are interested in your company that will make it worth your time. Ultimately, this arguement is only valid if you are understaffed and really can not afford to spare your resources for an exhibit that is potentially much less valuable in comparison to the other things they could be doing.

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can bet that there is some form of handout thatmit tote bags will help you accomplish that goal. We’ve discussed products that can be used as hand outs in previous articles. Click on the links to learn more about these topic and examples from these products.

In this article, we will focus on two examples to highlight how to use handouts. As a general goal, you need to identify your purpose before every tradeshow, and for every purpose, there will be certain types of handouts that are more effective than others. Before we move on, I want to briefly expand upon brochures, booklets and promotional products, some of the most commonly used handouts.

  • Brochures: Best used to outline your company and its products/services. Can also be used to talk about one particular product, i.e. if you wanted to bring attention to a new product, you can feature it on a brochure.
  • Booklets: More commonly seen with rich context. Many of the booklets we print are used to present research. This will be more successful when you are in a trade show where you are expecting people to come to you with a desire to learn.
  • Promotional products: Extremely effective in raising awareness and just reminding people that you are there. (see image above for example tote bag)

Let’s go through the whole process together in this example. Your company is one that benefits greatly from a strong social media presence and is active with original content. You learn that the expected audience in the next trade show you will be participating in is expected to be young adults. Therefore, you identify that your goal is to generate as much attraction to your social media accounts as possible. One handout you may consider is what we call a social media card. Basically, it is a business card that instead of listing a specific person’s  contact information, it lists your company’s social media accounts (example template below). social media cardObviously just handing out social media cards isn’t the most effective way, handouts are only as effective as you make them to be! One common tool that is used is a giveaway. The way it works is that you would have a set number of prizes, and each social media action would put in that person’s name in a raffle a certain number of times. If you value your Instagram presence more, people who follow you on instagram gain 2 entries in the raffle, while people who like you on Facebook might only get 1 entry. One option to create giveaways electronically is through Gleam.

Recently we were invited to a vendor fair by one of our customers. We’ve been working with them for a while so most of their employees already know us. We knew that a decent amount of people there will know about us and our services. Those that do know us however, might not know all of our products and sevices. With that information, we idientfied that the best handouts would be be promotional products and brochures. The promotional products we choose are simple Kendall Press mugs, pens and to-do lists. These products are small, have our contact information on it and will hopefully serve as a reminder that we are there for them if they need us. We also brough in some Kendall Press brochures for the people who are less familiar with us, so that they can have a quick summary of the company and products and services that we have to offer.
brochures

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

 

All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety of banner stands in terms of shapes, sizes and types. Even in a trade show setting, there are some banner stand types that are used more commonly than other. In this article we will highlight 3 types of banner stands that will help grow your visibility.

Retractable Banner Stand:

This is our favorite banner stand. It has a sleek modern design that is very appealing. More importantly, the setup and transportation for the retractable banner stand is unrivaled in how easy and simple it is.

When you order the retractable banner stand from us, we fit in the banner for you so that we deliver it to you in the case shown in the video, ready to be set it up just as easily. Most people order a new banner from us when purchasing the retractable banner stand. If you already have a banner you want to use, we will also fit it in ourselves (if the size is correct that is). If you want to change the banner in the retractable banner stand, like many people end up doing for different events, we are also happy to help.

Hop Ups:

Like most of our products, hop-ups can come in different sizes depending on its intended purpose. Hop ups might look intimidating in size, but they are surprisingly easy to set up. You can fit different banners on the hop-ups in case you wanted to change the design for a different event. For trade shows, we provide hop ups like this one that will significantly amplify your presence. The hop ups we supply are surprisingly light, sturdy, and come with stabilizers so that you do not have to worry about the hop up rocking or wobbling. This particular hop-up is 119″ wide,  89″ tall and 19″ deep.

20150814_135215_resized_1

Larger products like these are most commonly used in venues where you are given more room and freedom to dress up your booth. Obviously a hop-up this size will help people find you more easily, but they will also make your booth more visually pleasing. A beautiful background will organically translate your physical presence into social media content for yourself. People generally want to take pictures in the various events they go to. While there are some smaller hop ups designed specifically for people to take photos in front of, having a unique background to your booth will similarly  attract a lot of attention for that purpose. You can also bet that when the venue wants to share pictures of their event, they will choose the more impressive booths to share!

Like we previously mentioned, these hop-ups come in various sizes and styles, one type of hop up that is used relatively frequently is the curved hop up design. Curved hop ups are sometimes ordered solely for their unique look, but they can also have different uses. Smaller, curved hop ups can be used to create a small booth, that is designed for a specific purpose (i.e. lead generation), within your booth. This is understandably more common in larger venues where you are given more space to work with.

Trio Stand

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The trio stand is a general example of other types of display banner stands that are available. There are countless sizes available for the trio banner stand and similar, simple banner stands. Some of these types of banner stands tend to be less flexible in terms of the sizes that can fit on them. However, if you have an exact banner size for a specific purpose or already have a banner that you are looking to fit in, then you can not go wrong with these.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

The Art of Business Cards

In our previous article, we guided you through the design of Booklets, Brochures and Catalogs. Those are more for when you have people’s attention and generally serve a more in depth purpose. In this article, we are going to be talking about Business Cards. When do you need to have a business card? All the time. I have personally coincidentally met and talked to at least 5 people who are very high in terms of the business ladder and I will never get a chance to exchange business cards with them because I did not have one on me. When you ask someone for a business card, you are expected to have one on you to exchange. With that said, we are to discuss business card designs, if you want to read up more about using business cards, you can do that here. The information on the front of the business card tends to be pretty standard. Here are the essentials you need to include on the business card:

  1. Company Name
  2. Card Holder’s Name and Position
  3. Phone number (company’s, company’s + card holder’s extension, or direct card holder’s number)
  4. E-mail (company’s or card holder’s e-mail)
  5. Address (and P.O. Box if applicable)
  6. Company slogan or what service/product the company offers (NO MORE THAN 3-5 WORDS)

We are going to be looking at 5 different business cards that were printed at Kendall Press for companies in Boston, Winchester and New Jersey. When discussing the business cards, keep in mind that the design of the cards needs to reflect their respective business type. You will see how the design of cards differs depending on the level of formalities and professionalism required by their fields. The sixth step is bolded because it is the least obvious of the steps and is the most overlooked. However, if the person who holds the card is not sure what the contact information on the card can provide them, then the card is ultimately useless!

Business Card Example 1

This business card was created for a law firm; the design is of a professional and simple nature. One thing that is not visible digitally, is that the the characters printed are actually printed using thermography. The effect is more commonly referred to as raised print. If you run your finger across the characters, you can feel the characters. It is an option that some people use to make their cards feel unique. We will see in our next example, how law firms, because of the strict nature of their business, look for different ways to make their business cards stand out. Note: The black border is not part of the card and is there so that the card stands out from the background.

Business Card Example 2

Business Card Example
Business Card Example
There are multiple shades of white used in this guide. The shades of white are caused by the different types of paper and/or processes to produce the paper itself; the paper used in the Ashton card however, is especially unique. The paper used for this card is called “curious touch” paper. It has an extremely soft, leathery touch and tends to be more expensive. Instead of leaving the back empty, the designer choose to have a greyscale picture of the Winchester town hall (Ashton is based in Winchester). Notice that the website was not randomly placed on the top left corner of the back of the card. The photo of the town hall takes up most of the center and bottom right sections; placing the website on the top left balances this out and maintains the elegant presentation of the card.

Business Card Example 3

Business Card Example
Business Card Example
When looking at this card, you can immediately tell that this card does not belong to another law firm. Being a design firm, the dots on the card’s I’s have been switched out for triangles to give the card an edgy look. The 3 words “planning, architecture, interiors” are an example of step #6. It hints at what services the company can offer you. On the backside, you see even more so, how less strict business types can have more freedom in designs. The triangle and orange + greyscale themes, shown in the front side of the card, are continued to create a pleasant, cool design followed by their website at the bottom. Note: The black border shown around the front face of the card is done for the same reason as the black border in example 1.

Business Card Example 4

Business Card Example
Business Card Example
Motiv’s card is a sleek orange card with the card’s top-left and bottom right corners of the card are actually curved and the black around is just to highlight the curves. Curved edges is another special effect offered at Kendall Press. My favorite feature of this card, despite how cool the half curved edges look, is how simple and smart their slogan, “design with reason” is. Just 3 simple words, yet it embodies all the aspects of step #6 in creating a busness card. They are catchy, and make sure you know exactly what the company does while fitting in perfect with their mission statement. On the back of the card, to further exemplify how much more freedom these types of companies have to work with, the owner of the card gets to put some terms to reflect himself, creating a more personal touch between the client and business.

Business Card Example 5

Business Card Example
Business Card Example
Business Card Example
The Scenic card is actually one of the coolest cards I’ve seen,unfortunately the pictures do not quite capture that. This is because this card was printed using gold foil stamping. The technique is another unique feature that is available at Kendall Press. The effect is a really sleek and luxurious look that embodies the services that are offered at Scenic. Once again we have a great example of a 3 letter slogan, “Luxury tours & cruises”. it tells you exactly what the company does. You can see that they used their slogan to make almost a logo for themselves as well, instead of just having it written out in a line. In the back, a simple quote that engages potential customers to go on one of the journeys offered by scenic. Note: The name (which goes above the position), mobile number and e-mail have been edited out at the request of Scenic.

Reaching the end of the article, we hope it helped you come up with some design ideas for your own business cards. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. You are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

Schedule a Free Consultation

 

Acknowledgements

Christopher A. Kozlowski, Rahway NJ

Ashton Law PC, Winchester MA

isgenuity, Boston MA

motiv, Boston MA

Scenic USA

Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being, research has shown that printed material is more effective than digital. Let’s talk about just some of the few places that you can use printed material:

  • Booths for trade shows or any event where you are making a presence
  • Presentations, whether it is a thesis or a business proposal
  • Real Estate or any picture/art based showing or offer
  • In your store for overviewsproduct offers/specials or full product lines

You can have printed material to be used as a future reference from your customer’s office or just give them out so people can look at them while walking around a conference, the uses for printed material are endless! Generally speaking, for product/service lists, you would want a catalog. If you want to talk about a specific product, idea or briefly introduce your company, brochures should be your go-to. If you want to have in-depth context or display research, a booklet would be the best option.

Catalogs tend to be more straightforward because they are more precise in what they show. They will probably be your best bet for long, undetailed lists in general. If you want to display everything your business has to offer, or a product line or however else you may want to categorize products, you generally want to create a catalog. Most catalogs tend to follow this 3 point checklist for each listing in the catalog.

  1. Picture
  2. Small description
  3. Price

Brochures  tend to vary more in terms of sizes and usage, however they are always extremely short in terms of pages. Our first example is a picture-based brochure which a real estate agent created for a specific unit. On the first page, very clearly labeled, you will see the name of the product at the top, a beautiful picture that they think best captures the most about the product in the center, and at the bottom, all ownership and rights needed for the product. Due to the nature of the product and the marketing that is best for it, only a small explanation is need.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

On the first page, you see the product title again with the price, the small explanation, followed by the necessary pictures. Note how the brochure does not seem cluttered due to the spaces in between the pictures and how the back is left vacant of pictures. It is presented very elegantly and does not leave the reader overwhelmed.

Our second example is one of the most common brochure types with a bit of a kick to it. It is a tri-fold brochure, but its front page is cut in half to present a unique look. Immediately you can tell what the color scheme is; gold, blue and white, this remains consistent throughout the entire brochure. A photo is provided of the first page so that you can better see the color. The gold does not look as well in digital files because it is a metallic inc printed offset. Without even opening the brochure, you can clearly see the name of the company, and what it does. Once you open it up, the name of the company is reiterated to the reader while using the term “partner” to signify that the company does not think of itself as just a tool, it is not just doing a job for you, but it wants to help you grow and succeed.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

Inside, there is a simple overview of what the company offers. On the back, where it is also readable without opening the brochure, you see a brief biography of what the company does, its logo and its contact information. It is said that the first thing that people will do when picking up a magazine/packet/brochure, is turn and see what’s on the back of it. From the content of the brochure, you can easily tell that the goal of this brochure is to introduce the company and what it can offer to you.

 

Booklets are similair to brochures in that they can also be used in a wide variety of ways, however, booklets allow you to communicate more deeply your thoughts and are lengthier, with more context. Scholars have used them to present their research, business personnel have used them for all types of reports and even students have used them to present their thesises, reports and projects. In our example, BRAC uses a booklet to present their research findings. Even if the nature of the booklet you are trying to create is different from BRAC’s, there are many lessons to be learned from their booklet. Starting off we have a picture of one of the women they worked with in the project. It can not be overstated how it is much more impactful to use your own real pictures instead of generic, stock pictures. Despite the topic being in-depth with research, there are very few pages filled with just text and long paragraphs. There are multiple images and graphics that are used to keep the content engaging. In page 4 (the second image), we see an example of that with a graph that is used as a visual guide to the content.

Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide
Brochures, Booklets and Catalogs guide

The picture of Shohiton, followed by her short story, is one of multiple example stories they have in their booklet. The use of their own pictures helps deliver a more personal and deeper connection to their service. In the following image, we see one of the tables that are included in the booklet to help organize their writing and present it in a visually pleasing way. In the last page, there is another example of how they elegantly avoid being overbearing to the reader by using a list for their key research conclusions. Another important note is that there is also a quote significant to their research that is bolded out. This is not the only place they highlight a single quote. Highlighting key quotes, phrases or sentences can be extremely effective whether they are from your own research or from other people. It is also important to note that all the colors and design stay consistent throughout the booklet.

Hopefully, this guide will help you design some print material to improve your effectiveness and presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area, you are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

Schedule a Free Consultation

 

Acknowledgements:

Julia Kenny, Robert Paul Properties

BRAC’s Ultra Poor Graduation Programme, BRAC USA

  • All design: © Danielle Lee/BRAC
  • All photos: © BRAC
  • Page four graphic: © Amplifier Strategies/BRAC

4 Tips to Rock your Next Trade Show

Trade show graphics

Help the Kendall Press Superhero circle the globe! Share, like, tweet, post!

If you’ve ever worked a boring booth at a Trade Show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.

This year, with some careful planning and a little creativity, you may be able to grab people’s attention and keep them engaged without resorting to assault and battery. Obviously, the lengths that you go to create interest at your booth may be limited by your budget, so it’s important to think about what this trade show means to your business and how engaging 10, 50, or even 1000 target individuals may bring more work your way in the coming months. Once you’ve got your budget ironed out, you can start getting those creative juices flowing.

Get Out Your Lasso

You know from experience that the hardest part of working a trade show booth is getting people to look at you, right? What if your booth looked like they just stepped into the hottest casino in Vegas? Or, they’re stepping into a game show hosted by loud and enthusiastic individuals? Being active and/or unconventional is key to attracting attention. The possibilities are only limited by your imagination, and here are some favorites to get your mind flowing:

• Superhero or celebrity photo ops. Invent a superhero to represent your company and have him or her available for photo opportunities with booth guests. It may seem a bit corny, but it works. The same is true for celebrity look-alikes. Be sure to get their card so you can send them the pic after the show.

• Wheel of Fortune. Nothing screams “come here now” than the chance to win fabulous and exciting merchandise (or your services).

• Create a treasure map leading to your booth. This may require some cooperation on the part of the venue, but placing arrows or words on the floor that lead people to your booth can create intrigue and bring people in.

Whatever you decide, make it fun and interactive. Think Disneyland for adults.

Build Excitement in Advance of the Trade Show

Regardless of what genius idea has emerged from your mind, it’s important to create a sense of anticipation among your clients and prospects. Sending out formal printed invites or periodic emails revealing a little something more about what’s in store for them when they visit will get them chomping at the bit to visit your booth.

Have Quality Informational Products to Hand Out

You get very few chances to make an impression once you get people into your booth. Once they’re there, make your efforts count by providing them with unique, high-quality informational products that will not just stay in the bag in the closet when they get home. For tips and examples about creating brochures, booklets and catalogs, be sure to check out our guide!

Follow-up After the Trade Show with Everyone

Hopefully, your venue will provide a mailing list of all of the participants so you can send out follow-up correspondence to those you saw and those you missed. If no list is provided, be absolutely sure you get business cards from the people you talk to and connect with them ASAP! The more opportunities you have to make an impression, the better. For help with business cards, check out this guide!

If you need help with your informational handouts or creating a Superhero of your very own, give Kendall Press a call!  We would love to help!  If you just want to stop by for a photo op with the Kendall Press Superhero, we would love to see you – come on by!

Walk & Wall with Kendall Press!

We are excited to share with you a new product for floor graphics called Walk & Wall! As the name states, it is used for both floor graphics and wall graphics. In this blog, I will try and go over the features and benefits of floor graphics. Walk & Wall is designed for short to medium term indoor and outdoor applications. It works great on low pile carpet, tile, wood, stone, metal, glass and painted surfaces. As soon as we heard about it, we had to have it!  If you have ever been to our office at Kendall Press, you may say it is a little bit like a maze. If you happen to come in through the dock door, it can be unclear which direction to go to find customer service. We are happy to say that is no longer the case. Now, all that you have to do is follow the floor graphics leading you to customer service!

Kendall Press Floor Graphics

Kendall Press Floor Graphics

What are the benefits of using floor graphics?

With floor graphics, you can be original and artistic while showcasing your brand. They are an inexpensive way to generate interest in a new product, or use as a teaser for an upcoming event. This material is repositionable with no adhesive residue, slip resistant, dimensionally stable and durable. Where are people looking these days? With the advent of the smart phone and social media, most people are walking around looking down at their phones. What better place to grab attention than with floor graphics? You have paid for the floor space; why not use it to your advantage?

Applications for using floor graphics

One of the most popular ways to use floor graphics is at trade shows. They are simple to install and can be easily removed at the end of the show. You can display your brand and spark discussions about all your latest products.

There are many other creative ways to use floor graphics. If you are decorating a new office or renovating an existing one – floor graphics are great for displaying your logo in the entry way, communicating messages and directing visitors. They can be used to announce short pop-up product launches, as a special welcome for your most important clients or to acknowledge your sponsors at a special event. In a warehouse or around a construction site, they can help keep materials organized. Outdoors, they can be used to lead runners to the finish line. They are a great solution for any event like concerts or festivals.

How have you used floor graphics in the past? We would love to hear from you. Have a special event coming up; let Kendall Press help you build your brand from the floor up!

Boston Networking Events – December 2014

Boston Networking Events December 2014 - BostonWharfCo sign ©KeithSpiroPhoto

The weather outside is turning frightful, but networking events in Boston are still ever so delightful! This week, we’re warming up with fireside chats, building bigger and better businesses, and celebrating the holidays early. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday


Monday, December 15th, 2014

Fireside Chat with HubSpot
Who: Tech in Motion
What: Tech chat with HubSpot VPs
When: 12/15/14, 6:00pm – 8:00pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Hear from Eric Richards, VP of Engineering, and Brad Coffey, VP of Product, as they talk about living and working all things HubSpot. Q+A and networking to follow.

3D Printing Drones!
Who: 3D Hubs Boston
What: Presentation on 3D printing
When: 12/15/14, 6:00pm – 9:00pm
Where: 315 Massachusetts Avenue, Cambridge, MA 02139 (Middlesex Lounge)
Why: Join 3D Hubs Boston for a presentation from 3D designer Jordan Pelovitz. Find out more about 3D printing in Boston, the future of drones, and check out the latest in 3D printing technology on display.


Tuesday, December 16th, 2014

Building Mobile Apps for Business
Who: Dan Hermes
What: Presentation on mobile applications
When: 12/16/14, 1:00pm – 2:30pm
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Discuss the value of mobile applications for businesses large and small, plus explore cross platform development that allows you to reach the most users on the most devices. Hear from mobile app developer Dan Hermes and Full Flight Technology’s CEO Bob Donahoe as they share insight.

Lessons Learned on Scalability
Who: Jana
What: Discussion on best practices for scaling
When: 12/16/14, 6:30pm – 8:30pm
Where: 141 Tremont Street, 4th Floor, Boston, MA 02111 (Jana)
Why: Jana VP of Engineering, Dan O’Brien, shares the Jana experience with building consumer-facing products. Learn best practices for scaling for rapid growth and ensuring a stable infrastructure.


Wednesday, December 17th, 2014

Equity Compensation
Who: McCarter & English LLP
What: Presentation on equity options
When: 12/17/14, 9:30am – 11:30am
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Learn the ins and outs of using stock and options to pay for services at this morning presentation with McCarter & English’s Ben Hron. Discover what it takes to put together competitive packages and make an early stage company more attractive to experienced talent.


Thursday, December 18th, 2014

WeWork Labs Holiday Party
Who: WeWork Labs
What: Holiday celebration
When: 12/18/14, 5:30pm – 8:00pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Boston)
Why: Don your ugliest holiday sweater and join the fun at WeWork Labs night of holiday cheer and networking. Check out the soon to be opened WeWork Labs space, meet participating mentors and entrepreneurs and celebrate the holidays.

#BNT48
Who: Boston New Tech
What: Tech product showcase
When:12/18/14, 6:00pm – 9:00pm
Where: 155 Seaport Boulevard, Boston, MA 02210 (Foley Hoag)
Why: Get an insider’s look at innovative and exciting technology being created right here in Boston. Meet founders, developers, and network with Boston’s startup and tech communities.

Don’t see what you’re looking for?
Have an event coming up you’d like us to share?
Click Here to Email Jason

 

Jason, for the team at Kendall Press

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Boston Networking Events – November 2014

Boston Networking Events November - MGH RedLine photo ©KeithSpiroPhoto

This week, we’re building up business connections, exploring options for non-profits and discussing the economy around the world. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday


Monday, November 17th, 2014

Implications of the Bubble Economy
Who: Global Development and Environment Institute
What: Presentation on business forecasting
When: 11/17/14, 4:00pm – 5:30pm
Where: 160 Packard Avenue, Mugar 231, Medford MA, 02155 (Tufts University)
Why: Economist Robert Ayres discusses the basis of our current bubble economy and offers insight into new approaches for economic growth. Identify unique connections between drivers of economic growth and find out more about Ayres’ prediction for the future of business.

CMS Panel Discussion
Who: 501 Tech Club Boston
What: Panel discussion for nonprofits and tech
When: 11/17/14, 5:30pm – 7:30pm
Where: 1 Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Find out how to get started with Content Management Systems during this discussion on available technology. Learn about platforms like Joomla, Drupal, WordPress and Squarespace and find out which is best for your needs.

Global Entrepreneurship Week Kickoff Reception
Who: Northeastern University
What: Kickoff event
When: 11/17/14, 6:00pm – 8:00pm
Where: 40 Leon Street, Boston, MA 02115 (Northeastern University Visitor Center)
Why: Northeastern University invites you to join them for the official opening of Global Entrepreneurship Week 2014. You can find a full list of events for this week of discovery by clicking here.


Tuesday, November 18th, 2014

Investing and Doing Business in Bulgaria
Who: Invest Bulgaria Agency
What: An introduction to Bulgaria
When: 11/18/14, 5:30pm – 9:00pm
Where: 40 Edwin H Land Boulevard, Cambridge, MA 02142 (Royal Sonesta Hotel)
Why: Find out why Bulgaria represents a strategic site for conducting business in Europe. Hear from a variety of presenters as they share insight into the unique value Bulgaria brings to the world of international business.

The Future of Mobile
Who: Canadian Entrepreneurs in New England
What: Panel discussion on mobile
When: 11/18/14, 6:00pm – 8:30pm
Where: 1 Broadway, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Hear from a trio of Canadian entrepreneurs as they share their experiences building mobile focused companies in the Boston area. Learn best practices for building a strong mobile presence and network with the local technology community.

Cryptocurrencies
Who: swissnex Boston
What: Panel discussion on cryptocurrencies
When: 11/18/14, 6:00pm – 8:30pm
Where: 420 Broadway, Cambridge, MA 02138 (swissnex Boston)
Why: Hear from a panel of Swiss and American industry experts as they discuss the details behind cryptocurrencies and their increasing use. Q+A and networking reception to follow.


Wednesday, November 19th, 2014

Launch of the US-Taiwan Business Club
Who: Taiwan Economic and Cultural Office in Boston
What: Organization launch and networking
When: 11/19/14, 2:30pm – 5:00pm
Where: 20 Sidney Street, Cambridge, MA 02139 (Le Meridien Hotel)
Why: Learn about the new US – Taiwan business club launching in Boston at this introductory event. Representatives from around the world, including leadership from Taipei and Massachusetts, will share their experiences building international business relationships.

Mindfulness and Multiculturalism
Who: Lesley University
What: Lectures on diversity in business
When: 11/19/14, 5:00pm – 6:30pm
Where: 10 Phillips Place, Cambridge, MA 02138 (Lesley University)
Why: Find out how a mindful approach to business can have a positive impact in our globalized society. A diverse group of speakers offering presentations open to the public.


Thursday, November 20th, 2014

What You Need to Know about Incubators and Accelerators
Who: Northeastern University
What: Information session on incubators and accelerators
When: 11/20/14, 12:00pm – 1:30pm
Where: 360 Huntington Avenue, Boston, MA 02115 (Northeastern University)
Why: Explore the opportunity presented by incubators and accelerators for early stage companies. Find out how to choose best fits as well as how to maximize your company’s prospects of being accepted.

Levo Your Brand!
Who: Levo League, General Assembly Boston
What: Panel discussion on branding
When: 11/20/14, 6:30pm – 8:30pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Fort Point)
Why: Successful business owners and industry leaders discuss best practices for developing your brand and finding success. Get inspired, get answers to your own questions, and get your marketing into high gear.

Don’t see what you’re looking for?
Have an event coming up you’d like us to share?
Click Here to Email Jason

 

Jason, for the team at Kendall Press

Pages: 1 2 3

Boston Networking Events – 10/27/14 through 10/31/14

Boston-Networking-Events-October2-KeithSpiroPhoto

This week, we’re exploring creative workspaces, the importance of customer success and every angle of growing a company. You don’t want to miss The Week Ahead!

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