All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety of banner stands in terms of shapes, sizes and types. Even in a trade show setting, there are some banner stand types that are used more commonly than other. In this article we will highlight 3 types of banner stands that will help grow your visibility.

Retractable Banner Stand:

This is our favorite banner stand. It has a sleek modern design that is very appealing. More importantly, the setup and transportation for the retractable banner stand is unrivaled in how easy and simple it is.

When you order the retractable banner stand from us, we fit in the banner for you so that we deliver it to you in the case shown in the video, ready to be set it up just as easily. Most people order a new banner from us when purchasing the retractable banner stand. If you already have a banner you want to use, we will also fit it in ourselves (if the size is correct that is). If you want to change the banner in the retractable banner stand, like many people end up doing for different events, we are also happy to help.

Hop Ups:

Like most of our products, hop-ups can come in different sizes depending on its intended purpose. Hop ups might look intimidating in size, but they are surprisingly easy to set up. You can fit different banners on the hop-ups in case you wanted to change the design for a different event. For trade shows, we provide hop ups like this one that will significantly amplify your presence. The hop ups we supply are surprisingly light, sturdy, and come with stabilizers so that you do not have to worry about the hop up rocking or wobbling. This particular hop-up is 119″ wide,  89″ tall and 19″ deep.

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Larger products like these are most commonly used in venues where you are given more room and freedom to dress up your booth. Obviously a hop-up this size will help people find you more easily, but they will also make your booth more visually pleasing. A beautiful background will organically translate your physical presence into social media content for yourself. People generally want to take pictures in the various events they go to. While there are some smaller hop ups designed specifically for people to take photos in front of, having a unique background to your booth will similarly  attract a lot of attention for that purpose. You can also bet that when the venue wants to share pictures of their event, they will choose the more impressive booths to share!

Like we previously mentioned, these hop-ups come in various sizes and styles, one type of hop up that is used relatively frequently is the curved hop up design. Curved hop ups are sometimes ordered solely for their unique look, but they can also have different uses. Smaller, curved hop ups can be used to create a small booth, that is designed for a specific purpose (i.e. lead generation), within your booth. This is understandably more common in larger venues where you are given more space to work with.

Trio Stand

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The trio stand is a general example of other types of display banner stands that are available. There are countless sizes available for the trio banner stand and similar, simple banner stands. Some of these types of banner stands tend to be less flexible in terms of the sizes that can fit on them. However, if you have an exact banner size for a specific purpose or already have a banner that you are looking to fit in, then you can not go wrong with these.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

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The Digital vs. Print Color Dilemma

One of the most frequently asked questions we get are about the colors and formats of files. Specifically, the file type easiest to work with and what color profile the file should contain. Our recommendation is: High Resolution PDF with 1/8th inch bleed on each side in CMYK format. However,  even when all the correct steps are taken, there is a chance that the colors on the screen will not match the ones being printed. This is because of the way that colors are created on a screen and on print. It is also why at Kendall Press, we always print out samples for our customers before printing out large batches of product. In this article, we will talk about how to decrease the variation between digital and print as much as possible, and the reasons behind the variations. Why do files look different on screen from when they are printed?

RGB vs. CMYK

Let’s start with some basics. Many people know about the two major color formats: CMYK and RGB. RGB simply stands for Red, Green and Blue, while CMYK stands for Cyan, Magenta, Yellow and Black. The two methods however, differ in more than just which colors are used as the base, but also how they are used to create new colors. Specifically, the RGB color wheel is additive and used widely in electronic displays; it uses light and adds RGB values to create different colors. CMYK is subtractive; it creates different colors by removing different CMYK values. This becomes easier to understand when you consider that in CMYK, light is being reflected while in RGB, the light is being created.  If you look at the pictures sampled below, RGB is used in screens to produce colors. This color creator is from Microsoft Word. When creating the color white, notice how RGB all have full output (255).

RGB white

When producing the color black, the screen simply produces 0 colors.RGB black

Comparing that to CMYK; white is the base value with 0,0,0,0, and  CMYK values are added to reflect different colors. Interestingly, in CMYK, there are multiple black colors. One, obviously being just 0,0,0,100. Another, is the black that is created from simply converting RGB black into CMYK (this ends up being 75,68,67,90 in CMYK).

What Does this Mean to Me?

This means that even when switching color formats on your screen, the screen itself can only do its best to imitate what the colors would look like on paper. This has a lot to do with the fact that screens have a back light, while printed material reflects light. There is also the consideration that certain screens have different resolutions and quality which can further impact the difference between what is seen digitally vs. what is printed. A good general rule of thumb to limit this differentiation is to keep your screen brightness at 50%. Avoiding neon, or extremely radiant colors can also help as they generally don’t translate well on paper. However, it is important to note that most of the time, for everyday, personal printing needs, these color changes are unnoticeable. Kendall Press, being a printing company that deals only with excellence, we have to make sure that everything is as close to perfect as possible. This is one of the reasons why we print samples before printing large quantities of product.

The Adobe Suite Color Dilemma

It’s been reported that when opening files that contain Pantone colors, using Adobe, the color values shown can sometimes vary between different Adobe programs. This is because the formula that Adobe Illustrator/InDesign/Photoshop uses, can convert Pantone colors into different CMYK values.

Pantone Colors

The problems comes when Adobe Illustrator, In Design, and Photoshop convert Pantone colors into different CMYK values through Adobe’s own formulas. However, Pantone is the international color standard. this means that all the standard Pantone colors should have the same values throughout the Adobe Creative Suite program. Because we are not just a printing company but also do design work, among other services, we realized that the colors sometimes come out differently. So we reached out to Pantone, purchased and installed the Pantone Color Manager to standardize colors in our software, thus giving us an edge in making sure that the colors we see on our screens, match as much as possible to the ones that will be printed. Of course there also metallic colors that are printed through a printing press. By nature, these colors are near impossible to represent digitally because of how they reflect light.

Hopefully this information is helpful for you as a lot of it is unknown. The knowledge of the Adobe Suite incorrectly translating Pantone colors is one that is uncommon even within the printing industry! As Always, feel free to provide any questions or feedback below.

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