All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety of banner stands in terms of shapes, sizes and types. Even in a trade show setting, there are some banner stand types that are used more commonly than other. In this article we will highlight 3 types of banner stands that will help grow your visibility.

Retractable Banner Stand:

This is our favorite banner stand. It has a sleek modern design that is very appealing. More importantly, the setup and transportation for the retractable banner stand is unrivaled in how easy and simple it is.

When you order the retractable banner stand from us, we fit in the banner for you so that we deliver it to you in the case shown in the video, ready to be set it up just as easily. Most people order a new banner from us when purchasing the retractable banner stand. If you already have a banner you want to use, we will also fit it in ourselves (if the size is correct that is). If you want to change the banner in the retractable banner stand, like many people end up doing for different events, we are also happy to help.

Hop Ups:

Like most of our products, hop-ups can come in different sizes depending on its intended purpose. Hop ups might look intimidating in size, but they are surprisingly easy to set up. You can fit different banners on the hop-ups in case you wanted to change the design for a different event. For trade shows, we provide hop ups like this one that will significantly amplify your presence. The hop ups we supply are surprisingly light, sturdy, and come with stabilizers so that you do not have to worry about the hop up rocking or wobbling. This particular hop-up is 119″ wide,  89″ tall and 19″ deep.

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Larger products like these are most commonly used in venues where you are given more room and freedom to dress up your booth. Obviously a hop-up this size will help people find you more easily, but they will also make your booth more visually pleasing. A beautiful background will organically translate your physical presence into social media content for yourself. People generally want to take pictures in the various events they go to. While there are some smaller hop ups designed specifically for people to take photos in front of, having a unique background to your booth will similarly  attract a lot of attention for that purpose. You can also bet that when the venue wants to share pictures of their event, they will choose the more impressive booths to share!

Like we previously mentioned, these hop-ups come in various sizes and styles, one type of hop up that is used relatively frequently is the curved hop up design. Curved hop ups are sometimes ordered solely for their unique look, but they can also have different uses. Smaller, curved hop ups can be used to create a small booth, that is designed for a specific purpose (i.e. lead generation), within your booth. This is understandably more common in larger venues where you are given more space to work with.

Trio Stand

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The trio stand is a general example of other types of display banner stands that are available. There are countless sizes available for the trio banner stand and similar, simple banner stands. Some of these types of banner stands tend to be less flexible in terms of the sizes that can fit on them. However, if you have an exact banner size for a specific purpose or already have a banner that you are looking to fit in, then you can not go wrong with these.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!

All About Trade Shows: Table Covers

The easiest way to understand the importance of table covers, is to see a booth or table where the hosts aren’t using table covers. When going to a trade show,  people do judge a book by its cover. If the booth or table that your company is holding  does not look appealing, then you would do well not to expect a lot of people to be interested in what you have to offer. When talking about table covers, that is the absolute minimum that your company should have.

Table Cloth

Halloween Themed Table Cloth Example

Depending on the the event host/venue, you might be provided with a naked table to start your booth. You can accessorize your booth or location as much as you want (within the limits of the venue) depending on a few factors. An example of this is the co-op fairs that Northeastern University holds for companies to meet their students. A simple table with a wooden top is provided to each company, however the quality of the appearance from each company varies significantly. Similarly, the appeal between different companies also varies significantly. Yes, some companies have a higher budget for such events. Yes, some companies will attract more people simply because of their reputation. However, there are people who are deterred from companies they might have been previously interested in, due to their poor showing. On the other hand, people are also more inclined to check out other booths they were uninterested, simply because of their alluring set up.

Table Cloth

A Simpler Table Cloth Design Example

Back to the topic at hand, table covers make sure that regardless of the condition that your table is in, it will still look presentable. There are however, many types of table covers you can choose from. First of all, most table covers are made up of polyester fabric, less common materials are cotton and vinyl. The polyester fabric is machine washable and flame retardant. Depending on the allowed set up and event size, some people opt for a simple, blank (plain) cover to throw on the table that might just be colored to match your company’s color scheme or similarly, a plain cover with a runner along the center of the table’s top, front and back. A common design for table covers is one that lays on the top of the table and covers three sides (front and 2 sides). Table covers that are three sided are referred to as economy, as they are cheaper than ones that cover all sides and are referred to as full. The most common lengths for table covers are 6ft and 8ft, although 4ft table covers are not too uncommon. Some common types of table covers are:

  • Fitted (8, 6 & 4 ft.)
  • Convertible
    • This cover can be used for both 6 and 8ft tables
  • Stretch (8, 6 & 4 ft.)
  • Round (more commonly 30″ and 42″)

There are many ways to design and use these table covers in trade shows, fairs, business conventions, conferences etc. For example, in an event that does not have a lot of space available, you might want to have your table cover include your company logo and motto and have just that for your presence (excluding any print materialpromotional products, etc. on the table). In a location where you are more free in terms of space, you might choose a table cover that aims to compliment your overall station design.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

Have a Question? Contact Us!