The Art of Business Cards

In our previous article, we guided you through the design of Booklets, Brochures and Catalogs. Those are more for when you have people’s attention and generally serve a more in depth purpose. In this article, we are going to be talking about Business Cards. When do you need to have a business card? All the time. I have personally coincidentally met and talked to at least 5 people who are very high in terms of the business ladder and I will never get a chance to exchange business cards with them because I did not have one on me. When you ask someone for a business card, you are expected to have one on you to exchange. With that said, we are to discuss business card designs, if you want to read up more about using business cards, you can do that here. The information on the front of the business card tends to be pretty standard. Here are the essentials you need to include on the business card:

  1. Company Name
  2. Card Holder’s Name and Position
  3. Phone number (company’s, company’s + card holder’s extension, or direct card holder’s number)
  4. E-mail (company’s or card holder’s e-mail)
  5. Address (and P.O. Box if applicable)
  6. Company slogan or what service/product the company offers (NO MORE THAN 3-5 WORDS)

We are going to be looking at 5 different business cards that were printed at Kendall Press for companies in Boston, Winchester and New Jersey. When discussing the business cards, keep in mind that the design of the cards needs to reflect their respective business type. You will see how the design of cards differs depending on the level of formalities and professionalism required by their fields. The sixth step is bolded because it is the least obvious of the steps and is the most overlooked. However, if the person who holds the card is not sure what the contact information on the card can provide them, then the card is ultimately useless!

Business Card Example 1

This business card was created for a law firm; the design is of a professional and simple nature. One thing that is not visible digitally, is that the the characters printed are actually printed using thermography. The effect is more commonly referred to as raised print. If you run your finger across the characters, you can feel the characters. It is an option that some people use to make their cards feel unique. We will see in our next example, how law firms, because of the strict nature of their business, look for different ways to make their business cards stand out. Note: The black border is not part of the card and is there so that the card stands out from the background.

Business Card Example 2

Business Card Example
Business Card Example
There are multiple shades of white used in this guide. The shades of white are caused by the different types of paper and/or processes to produce the paper itself; the paper used in the Ashton card however, is especially unique. The paper used for this card is called “curious touch” paper. It has an extremely soft, leathery touch and tends to be more expensive. Instead of leaving the back empty, the designer choose to have a greyscale picture of the Winchester town hall (Ashton is based in Winchester). Notice that the website was not randomly placed on the top left corner of the back of the card. The photo of the town hall takes up most of the center and bottom right sections; placing the website on the top left balances this out and maintains the elegant presentation of the card.

Business Card Example 3

Business Card Example
Business Card Example
When looking at this card, you can immediately tell that this card does not belong to another law firm. Being a design firm, the dots on the card’s I’s have been switched out for triangles to give the card an edgy look. The 3 words “planning, architecture, interiors” are an example of step #6. It hints at what services the company can offer you. On the backside, you see even more so, how less strict business types can have more freedom in designs. The triangle and orange + greyscale themes, shown in the front side of the card, are continued to create a pleasant, cool design followed by their website at the bottom. Note: The black border shown around the front face of the card is done for the same reason as the black border in example 1.

Business Card Example 4

Business Card Example
Business Card Example
Motiv’s card is a sleek orange card with the card’s top-left and bottom right corners of the card are actually curved and the black around is just to highlight the curves. Curved edges is another special effect offered at Kendall Press. My favorite feature of this card, despite how cool the half curved edges look, is how simple and smart their slogan, “design with reason” is. Just 3 simple words, yet it embodies all the aspects of step #6 in creating a busness card. They are catchy, and make sure you know exactly what the company does while fitting in perfect with their mission statement. On the back of the card, to further exemplify how much more freedom these types of companies have to work with, the owner of the card gets to put some terms to reflect himself, creating a more personal touch between the client and business.

Business Card Example 5

Business Card Example
Business Card Example
Business Card Example
The Scenic card is actually one of the coolest cards I’ve seen,unfortunately the pictures do not quite capture that. This is because this card was printed using gold foil stamping. The technique is another unique feature that is available at Kendall Press. The effect is a really sleek and luxurious look that embodies the services that are offered at Scenic. Once again we have a great example of a 3 letter slogan, “Luxury tours & cruises”. it tells you exactly what the company does. You can see that they used their slogan to make almost a logo for themselves as well, instead of just having it written out in a line. In the back, a simple quote that engages potential customers to go on one of the journeys offered by scenic. Note: The name (which goes above the position), mobile number and e-mail have been edited out at the request of Scenic.

Reaching the end of the article, we hope it helped you come up with some design ideas for your own business cards. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides both designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. You are welcome to call us or click the button below to send us an e-mail to schedule your free consultation.

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Acknowledgements

Christopher A. Kozlowski, Rahway NJ

Ashton Law PC, Winchester MA

isgenuity, Boston MA

motiv, Boston MA

Scenic USA

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