Get the Word Out
Many businesses find it challenging to get the word out about what they do. Thankfully promoting your business doesn’t have to be hard. Here are a few creative ways to start spreading the word:
Send a monthly newsletter with industry tips and tricks, as well as information articles and announcements about your products and services.
Give stuff away. Attend local shows and events and give samples or free trials away. Many people don’t know what they’re missing until they try something new.
Become an industry expert by writing articles or speaking at tradeshows and other industry events.
Plan an open house or customer appreciation event with opportunities for prospects to view new products, listen to industry experts, and receive hands-on trainings or demonstrations.
Create a direct mail campaign that features different products or services each month, as well as discounts and exclusive coupons.
Get social and communicate with your customers and prospects via Facebook, Twitter, LinkedIn, etc. Ask questions and encourage and reward customer feedback.
Distribute door hangers as a unique way to spread the word about new products, grand openings, exclusive savings, etc.
Include statement stuffers in all your mailings, invoices, etc.
Become a sponsor for a local charity and encourage employee involvement with civic organizations.
Create informational podcasts so prospects can learn more about your business at their leisure.
We’re here to help if you’re looking to update or create new marketing materials your prospects will love.