|Millennium CEO, Deborah Dunsire at Xconomy’s BIO2032 event|
Business Communications is now a double edged sword for all companies. The real truth is that the best way to be found is to be as honest as old Abe Lincoln and be very visible about the work you do and the benefits you offer other businesses.
Business to Business marketing today is all about being found by the right people, at the right time, in exactly the way they need you. This new world of Business Communications leaves little room for sales people. Sorry, but according to LinkedIn, the fastest shrinking job category is salesperson.
|Dennis Ausiello, Chief Medical Officer at MGH|
2. Only 30% of all patients actually take the life saving meds they’ve been prescribed
major cutbacks in federal research grants
business communications in general
and visual journalism? ……….Everything.
|This stage is set so as to be always visually engaging|
Since visuals transmit better and faster than the digital or printed word, you need to consider how you set the stage prior to a meeting.
Literally, you need to make it visually pleasing.
You need to use photos and images to help convey the full story.
Your audience reaction and what happens afterward will go a long way in letting you know if you are on target with your audience.
This is Business Communications.
Entrepreneur in Residence Kendall PRess
and The Xconomy Visual Correspondent