This is about Marketing Not Politics.
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- There are many tools now available to you to measure interest, sentiment, focus and activity. We ourselves use YELP, blogposts, Twitter, Facebook, Jungle Torch and a host of Google analytic tools to inform our business decisions on a daily basis.
- You need to brand yourself as well as your organization so people who want what you represent can easily find you.
- Sophisticated tools don’t get the same results as actually reaching out, live, and engaging in one to one conversation. Nuance wins in both politics and business.
- Rhetoric is just that. People demand transparency and authenticity. It is far easier to deliver on these in business than in politics, but in the end, we are all really defined by what we do, rather than what we say.
After election day, our members of congress will have more day to day impact on our lives than the president. But, regardless of who wins temporary possession of the White House in this scrimmage, we will all still need to be responsive to our clients’ needs if we are to continue to be successful in business.