@kendallPress The Blog

WHOLESALE LAYOFF OF SCRIBES. Gutenberg and industrial revolution leads to massive layoffs among scribes. New employment lows. Well, that was AD 1450.

Just recently, we've seen Rupert Murdoch's papers state that they will charge for all sites while Sergey Brin (Google) gives out ANALYTICS for free, because with facts in hand, marketing people spend more.

Showdown at the OK corral? You betcha! So, What's your Google Strategy?

The real change out there that media buyers, marketing and sales organizations need to be aware of is the change from

AN IMPRESSIONS MODEL (think Arbitron and Nielsen)
to
A PAY FOR PERFORMANCE MODEL (think Google adwords)

We're in the print industry. We believe print on paper will continue to decrease. We also believe that we and our clients can grow with the right strategies in place.
Business Communicaton Materials Are they digital, or print or a combination of the two?

Can't find a good scribe anywhere these days, but we sure could use some graphic artists with fast keystroking skills. Darwin rules.

keith

Labels: business communication materials, Google, Rupert Murdoch

Creating and Maintaining a great Business identity. What does that mean? It used to mean Business and marketing collaterals. Letterhead, Stationary, Business cards and the like. A quick call to your local printshop and whip up something consistent and useful.

Social Media - TWITTER, FACEBOOK, YELP, etc. has changed all that. A great business identity today requires these three considerations:

• WHAT DO OTHERS (outside the company) THINK AND SAY ABOUT YOUR BUSINESS?
• ARE YOUR PRINTED MATERIALS CONSISTENT WITH YOUR ON-LINE PRESENCE?
  
• WILL YOUR MARKETING DEPARTMENT CONSULT WITH YOUR IT DEPARTMENT AND IF NOT, WHO TAKES THE RESPONSIBILITY FOR INSURING A CLEAR AND CONSISTENT VOICE (AND PAIR OF EARS)

You may have not noticed, but Massachusetts has become a hotbed of development for Mobile applications - think iPhone and Androids. QR codes (for quick read and delivery of information) are showing up more frequently and have greater value as the apps become available.

If you're not sure what this all means to your advertising, marketing and sales efforts, call us, we can help. We firmly believe that the FUTURE OF PRINTING is here.

For more information on Mass Mobile go to http://massmobile.com
and see --Gregory Bialecki, leading Governor Patrick's Innovation Agenda as Secretary of the Executive Office of Housing and Economic Development. It IS that important.

See the amount of activity taking place around us. Consider the implications to your business. We have.

Labels: Future of Printing, Mass Mobile month, QR codes, social media