Predictions for Marketing, Printing and Business Communications for 2011 (continued)

The other day I spoke of the key focus on People to People connections and Customers as global keynote trends for success in 2011. Here is a third overall global trend that isn’t global at all.


As people, we live, work and play in communities. We want our lives and our mobile devices to integrate our worlds seemlessly and quickly. Investment in community will take a center stage in the upcoming year.

Buy Local, Be Local

shows up in actions, not words. Businesses big and small are likely to become more involved on local community issues and opportunities if they want to sustain vibrancy.

The New Year’s Transition is upon us. Close out 2010 strongly while you bravely look ahead to 2011. Enjoy the holiday.

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