Kendall Press Blog

Whether you create an electronic newsletter or produce one for a direct mail campaign, newsletters are a great way to spread information about your business and to potentially incarease sales.

The next time you're considering producing a newsletter, check out these helpful hints.

1. Produce Interesting Content
It is important for your newsletter to have both content relating to your business and content that will interest your readers. Include information about your business that could persuade your customers to buy from you (discounts, updated technology, new products, etc.). You can also include things like fun facts, trivia, etc. in order to keep the interest of your readers.


2. Grab Their Attention With the Right Colors
Use multiple colors of ink to make your newsletter more visually appealing. Two color newsletters are very popular and full color newsletters are gaining even more popularity.

3. Pull Quotes Create Interest
Pull interesting quotes from your article's content. These quotes will increase the likelihood that your newsletter gets read.

4. Good Design Provides More Room for Copy
A well-planned and designed newsletter can containt 20% to 30% more content than a casually designed newsletter. The additional space can help you further promote your business. A professional graphic designer can help you design the perfect newsletter.


5. Produce Interesting Content on Your Back Page
An estimated 15% of readers start reading at the back page of a newsletter before reading the front and the inside of the newsletter.



- Dave

Business cards are one of the most powerful tools used to establish a relationship with a potential client. If your business card does not stand out from your competitors', it will be easily forgotten. That is why it is important to make your card stand out from the competition. This can be done by using raised printing on your business cards.

The advantage of using raised printing is that it makes your card stand out while not making it seem to over the top (which can be the case with using too many colors). The best part of raised printing is that it won't cost you much more than using just standard print (it's also a lot cheaper than adding an additional color). So the next time you want to make your business card stand out, consider using raised printing.

- Dave