Boston Networking Events – December 2014

Boston Networking Events December 2014 - BostonWharfCo sign ©KeithSpiroPhoto

The weather outside is turning frightful, but networking events in Boston are still ever so delightful! This week, we’re warming up with fireside chats, building bigger and better businesses, and celebrating the holidays early. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday

Monday, December 15th, 2014

Fireside Chat with HubSpot
Who: Tech in Motion
What: Tech chat with HubSpot VPs
When: 12/15/14, 6:00pm – 8:00pm
Where: 1 Memorial Drive, Cambridge, MA 02142 (Microsoft NERD Center)
Why: Hear from Eric Richards, VP of Engineering, and Brad Coffey, VP of Product, as they talk about living and working all things HubSpot. Q+A and networking to follow.

3D Printing Drones!
Who: 3D Hubs Boston
What: Presentation on 3D printing
When: 12/15/14, 6:00pm – 9:00pm
Where: 315 Massachusetts Avenue, Cambridge, MA 02139 (Middlesex Lounge)
Why: Join 3D Hubs Boston for a presentation from 3D designer Jordan Pelovitz. Find out more about 3D printing in Boston, the future of drones, and check out the latest in 3D printing technology on display.

Tuesday, December 16th, 2014

Building Mobile Apps for Business
Who: Dan Hermes
What: Presentation on mobile applications
When: 12/16/14, 1:00pm – 2:30pm
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Discuss the value of mobile applications for businesses large and small, plus explore cross platform development that allows you to reach the most users on the most devices. Hear from mobile app developer Dan Hermes and Full Flight Technology’s CEO Bob Donahoe as they share insight.

Lessons Learned on Scalability
Who: Jana
What: Discussion on best practices for scaling
When: 12/16/14, 6:30pm – 8:30pm
Where: 141 Tremont Street, 4th Floor, Boston, MA 02111 (Jana)
Why: Jana VP of Engineering, Dan O’Brien, shares the Jana experience with building consumer-facing products. Learn best practices for scaling for rapid growth and ensuring a stable infrastructure.

Wednesday, December 17th, 2014

Equity Compensation
Who: McCarter & English LLP
What: Presentation on equity options
When: 12/17/14, 9:30am – 11:30am
Where: One Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Learn the ins and outs of using stock and options to pay for services at this morning presentation with McCarter & English’s Ben Hron. Discover what it takes to put together competitive packages and make an early stage company more attractive to experienced talent.

Thursday, December 18th, 2014

WeWork Labs Holiday Party
Who: WeWork Labs
What: Holiday celebration
When: 12/18/14, 5:30pm – 8:00pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Boston)
Why: Don your ugliest holiday sweater and join the fun at WeWork Labs night of holiday cheer and networking. Check out the soon to be opened WeWork Labs space, meet participating mentors and entrepreneurs and celebrate the holidays.

Who: Boston New Tech
What: Tech product showcase
When:12/18/14, 6:00pm – 9:00pm
Where: 155 Seaport Boulevard, Boston, MA 02210 (Foley Hoag)
Why: Get an insider’s look at innovative and exciting technology being created right here in Boston. Meet founders, developers, and network with Boston’s startup and tech communities.

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Jason, for the team at Kendall Press

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Brand Positioning

Brand Positioning - District Hall's electronic billboard, recognizing John Hancock as a sponsor in Boston. ©KeithSpiroPhoto

Brand positioning and brand management aren’t always the first thing a small business thinks of in day to day operation. More often than not, attention is focused on driving revenue, monitoring inventory, and ensuring client satisfaction. And rightfully so.

However, how your company is presented to and perceived by potential customers and the general market matters more than ever. Nearly all purchasers conduct research prior to making purchases or working with providers and there are countless opportunities for exposure, good bad or otherwise.

With that in mind, here are three ways to improve the position of your company’s brand without sacrificing more man hours than you can afford.

#1: Build brand consistency through messaging

You can improve brand positioning by driving your employees and customer base toward recognizing a simple, straightforward message that defines your company. Are you fast to market? Are you first to market? Do you offer the best value in your industry? Translate those key points into tangible examples of what you can do for your clients and then deliver that business output consistently in everything you do.

For example, at Kendall Press, we always talk about providing our clients with “What you need, when you need it.” We back that up by printing items like posters and business cards as fast as you need them…including same day if necessary.

#2: Improve brand awareness with your logo

With the right design and marketing, a logo can do more than just imprint a company name. It can also create a powerful visual connection between the product or service you provide and your company’s strengths. Think about the biggest, most successful brands and take your cue from them. Apple’s apple, Nike’s swoosh, McDonald’s arches. Each has built a consistent brand position that has made its logo synonymous with their product, quality, and excellence of execution.

For a smaller business, the best place to start is focusing on quality of image as it relates to the quality of your organization. Be sure your logo is custom tailored for you and presented as a high-quality rendering and not a free, generic stock image.

Brand Positioning - Logos of Nike, McDonald's, Apple

Companies like Nike, McDonald’s and Apple have recognizable logos.

#3: Bolster brand strategy with smart hiring

At the end of the day, your brand is driven by people, not slogans or logos or any other marketing method. That’s why you should always hire the best people you can. Carefully consider the skillsets necessary for each job and search for candidates with proven track records of learning, sharing and growing. The best people doing their best to help others will always deliver above average results. Always.

Keith Spiro, for the team at Kendall Press

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