All About Trade Shows: Table Covers

The easiest way to understand the importance of table covers, is to see a booth or table where the hosts aren’t using table covers. When going to a trade show,  people do judge a book by its cover. If the booth or table that your company is holding  does not look appealing, then you would do well not to expect a lot of people to be interested in what you have to offer. When talking about table covers, that is the absolute minimum that your company should have.

Table Cloth

Halloween Themed Table Cloth Example

Depending on the the event host/venue, you might be provided with a naked table to start your booth. You can accessorize your booth or location as much as you want (within the limits of the venue) depending on a few factors. An example of this is the co-op fairs that Northeastern University holds for companies to meet their students. A simple table with a wooden top is provided to each company, however the quality of the appearance from each company varies significantly. Similarly, the appeal between different companies also varies significantly. Yes, some companies have a higher budget for such events. Yes, some companies will attract more people simply because of their reputation. However, there are people who are deterred from companies they might have been previously interested in, due to their poor showing. On the other hand, people are also more inclined to check out other booths they were uninterested, simply because of their alluring set up.

Table Cloth

A Simpler Table Cloth Design Example

Back to the topic at hand, table covers make sure that regardless of the condition that your table is in, it will still look presentable. There are however, many types of table covers you can choose from. First of all, most table covers are made up of polyester fabric, less common materials are cotton and vinyl. The polyester fabric is machine washable and flame retardant. Depending on the allowed set up and event size, some people opt for a simple, blank (plain) cover to throw on the table that might just be colored to match your company’s color scheme or similarly, a plain cover with a runner along the center of the table’s top, front and back. A common design for table covers is one that lays on the top of the table and covers three sides (front and 2 sides). Table covers that are three sided are referred to as economy, as they are cheaper than ones that cover all sides and are referred to as full. The most common lengths for table covers are 6ft and 8ft, although 4ft table covers are not too uncommon. Some common types of table covers are:

  • Fitted (8, 6 & 4 ft.)
  • Convertible
    • This cover can be used for both 6 and 8ft tables
  • Stretch (8, 6 & 4 ft.)
  • Round (more commonly 30″ and 42″)

There are many ways to design and use these table covers in trade shows, fairs, business conventions, conferences etc. For example, in an event that does not have a lot of space available, you might want to have your table cover include your company logo and motto and have just that for your presence (excluding any print materialpromotional products, etc. on the table). In a location where you are more free in terms of space, you might choose a table cover that aims to compliment your overall station design.

 

This article is part of a series designed to help companies prepare for trade shows called All About Trade Shows. If you have any questions or comments please feel free to leave one below. In addition, Kendall Press offers many services beyond just print material to help you prepare for trade shows and similar events. If you would like to learn more about how we can work together to ensure the best presence for your company, please contact us by clicking on the button below!

 

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6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose, certain criteria are set to ensure the success of the product. As you can guess by the name, promotional products are simply marketing products that look to promote your company. However, knowing what a good product is and creating one is a far stretch. For promotional products, you need to consider

  • Who is this being given to?
  • What’s the age group that the product is for?
  • Where are they going to receive the product?
  • Why would they use the product (and by extension make it successful)

Promotional Product Examples

The first two point are correlated and we will address them more when talking about Mugs vs. Water Bottles below. The reception location is vital in choosing what product you will use. The further away from home your target audience is going to receive the product, the easier to transport you want the product to be. Think about someone getting the product delivered at home vs. getting the product from a trade show or convention vs. a student getting the product at a fair in their university (where the assumption is that they would live in/near the campus). The last point is made up of two categories; function/coolness of the product and quality. For promotional products to work, people need to use them. Simply test the product yourself, is it good quality? Do you want to use it? If you don’t have the resources to create a good quality product, it might be better not to have one at all, since you don’t want people to correlate the low quality product with your company. With all the wordy stuff out of the way, let’s get into examples! Keep in mind that as Kendall Press is primarily a B2B company; our examples are going to reflect products that would do well in a Business setting. Also note that all listed products would easily fit in a small bag or purse so that people are more inclined to grab them from your booth or office!

Stress Balls

A very simple product that everyone loves. Even more loved by people working in offices or cubicles! Stress Balls are extremely cheap to order in large numbers, will be used often and hopefully keep your company’s name fresh in your target’s mind.

Promotional Products: Stress Balls

Pens

Need I expand much on this? People always use pens and people always lose pens which means, people always need pens. If you want to really be memorable from a pen though, you may want to to go above and beyond. Design a pen that stands out and properly reflects your company. Take a look at an example of one we delivered to a client who’s in the tech field.

Mugs (or Water Bottles)

Roses are red, violets are blue, we drink coffee (sometimes tea), and so do you. You want to make sure people don’t go a day without seeing your company logo? Print it on a nice mug. Promotional Product: MugsLet’s take a minute and talk about why we chose Mugs and why you might want to choose water bottles over mugs. Both of them are relatively small objects that can fit in a small bag and/or are easy to carry a short distance. If you are dealing with a younger (university age) audience, there are more likely to use a portable water bottle. If you are dealing with an older, working in offices audience, they are more likely to appreciate a personal mug to use at work.

Shirts

Similar to tote bags in the fact that they are extremely customizable and very easy to transport. Make sure it’s a loose fitting, good quality shirt and people will wear the to the gym, at home etc. and hopefully promoting your brand! Note, as the picture suggest, you don’t have to limit yourself to just shirts, hoodies, sweaters, jackets all are acceptable as long as you make sure you keep a balance between where they will be handed out and how hard they are to distribute!

Promotional Product Example: Jacket

Tote Bags

You can fold them and put them inside your bag or you can use them to put all the goodies being passed around so there is no convenience barrier stopping from someone grabbing one. You can also use them at grocery stores. They’re very light, highly functional, highly customizable and very easy to put a large logo on. It’s really hard to go wrong with Tote Bags, especially in the increasingly, environmentally conscious world we live in.

USB Flash Drives

Another product that is extremely functional for all age groups. Harder to customize, but put your logo on it and people will remember you – and your USB – were there when they needed it the most!

Promotional Product: USB Flash Drive

Hopefully, this guide will help you get some promotional product ideas to increase your presence. If you are still lost, need more assistance or just want to leave a comment or question, feel free to leave one below! In addition, Kendall Press provides consulting, designing and printing services to Boston, Cambridge, Belmont, Somerville and the Greater Boston 128 area. We’d love to create your next promotional product with you and of course you are welcome to call us or click the button below to send us an e-mail to ask us a question or schedule your free consultation!

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