In modern marketing circles, David Meerman Scott is a man who needs no introduction. For anyone not familiar with his work, David is a leading marketing and sales strategist who shares insight online and in person about marketing, leadership and social media. He is the author of multiple bestselling books that have been printed in more than 30 languages and are included in college curricula around the United States. He serves as advisor to a bevy of fascinating, fast-growing companies that are shifting the marketing model at this very moment.
More than anything, he is a man focused on Real Time Business and the concept of Real Time Communication. The web is always active, people are always online, always plugged in, and information (and its impact) is instantaneous.
That impact is a big part of what DM Scott addresses in The New Rules of Sales and Service, his just released book. In particular, The New Rules of Sales and Service explores how to grow business by shedding an old, broken sales process and adapting a more fluid, responsive approach. This concept resonates at Kendall Press because we have a lot of experience driving successful growth while eschewing industry norms. In fact, DM Scott himself recognizes our efforts in this very book, showcasing our successes and experiences in a chapter specifically tuned toward growing a business without traditional leads and without a traditional sales organization.