Black Friday Sales and Marketing

Black Friday Sales Marketing - Open Sign ©KeithSpiroPhoto

With Black Friday, Small Business Saturday, and Cyber Monday just around the corner, retailers know that one of the biggest retail shopping periods of the year is about to begin. If you own a retail business, here are FIVE things you can do right now that can still have an impact on your Black Friday sales just a week away.


It doesn’t matter if you are a small business or a large one, we all have inventory that didn’t quite move the way we thought it would. What SKU’s do you have around the store that could use a little attention? Take a picture of them and build a sales campaign around the inventory you have.


Black Friday Sales and Marketing - 10% off sign ©KeithSpiroPhotoYour promotion doesn’t have to be just your products. Try teaming up with a friendly neighboring business and swap add-ons or coupons to cross-pollinate the business opportunity.

  • Restaurants – You can offer an appetizer or free fountain drink or a coupon good for an item after the holiday season is over to help boost traffic during some of the slowest months of your year.
  • Brick and mortar stores – Anything that can be scanned, stamped, punched or handed in is fair game for delivering as a promotion from your company or your friend’s.


American Express started Small Business Saturday, which follows Black Friday. If you’re a small business, take advantage of the sheer size of their advertising and marketing budget. They have a whole section of their website dedicated to making it a neighborhood event and they drive a lot of traffic through social media. Check out their Facebook, Twitter and Instagram accounts and piggyback onto their major advertising program. Some options you should consider:

  • Website – Put a Black Friday, Small business Saturday & Cyber Monday button on your site right next to your social media section.
  • Create a twitter hashtag for a product or service you want to bring attention to and offer incentives for others to join in and help get the word out.
  • An easy promotion always involves friends. Buy one and your friend gets one free, tell a friend and if they come in, you both get a coupon good for a future purchase.

Black Friday Sales and Marketing - Retail directory ©KeithSpiroPhoto


Big corporations have nothing over your business if you’ve been doing the right things with your data, like collecting names and addresses (street and email) of those customers who have gone out of their way to let you know they appreciate having you as a vendor…but remember that good customer relationships are a two way street.

Use your database to sort customers by vertical market type and whether they are a frequent or infrequent visitor to your business. Segment your email addresses so you can deliver a more customized message to several smaller groupings rather than sending one email spam blast to everyone. One size does not fit all nor does it need to these days when it comes to customer satisfaction.


Black Friday Sales and Marketing - Gift Wrap ©KeithSpiroPhotoBy sending out a postcard or using stickers.

  • STICKERS – Do you have catalogs around with a current year printed on it? You need to move them before they become outdated. The easiest way to move end of year items and old calendars (those business planners that nobody took) is to make a sticker with a special offer printed on it and affix it prominently to the item or SKU.
  • POSTCARDS – There is still time to put together a postcard and have us print it and even mail it for you. You can also date the postcard for after the weekend of sales and pick up where Cyber Monday leaves off.

Keith Spiro, for the team at Kendall Press

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Boston Networking Events – November 2014

Boston Networking Events November - MGH RedLine photo ©KeithSpiroPhoto

This week, we’re building up business connections, exploring options for non-profits and discussing the economy around the world. There’s a lot to like about The Week Ahead!

Jump to:     Monday     Tuesday     Wednesday     Thursday     Friday

Monday, November 17th, 2014

Implications of the Bubble Economy
Who: Global Development and Environment Institute
What: Presentation on business forecasting
When: 11/17/14, 4:00pm – 5:30pm
Where: 160 Packard Avenue, Mugar 231, Medford MA, 02155 (Tufts University)
Why: Economist Robert Ayres discusses the basis of our current bubble economy and offers insight into new approaches for economic growth. Identify unique connections between drivers of economic growth and find out more about Ayres’ prediction for the future of business.

CMS Panel Discussion
Who: 501 Tech Club Boston
What: Panel discussion for nonprofits and tech
When: 11/17/14, 5:30pm – 7:30pm
Where: 1 Broadway, 5th Floor, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Find out how to get started with Content Management Systems during this discussion on available technology. Learn about platforms like Joomla, Drupal, WordPress and Squarespace and find out which is best for your needs.

Global Entrepreneurship Week Kickoff Reception
Who: Northeastern University
What: Kickoff event
When: 11/17/14, 6:00pm – 8:00pm
Where: 40 Leon Street, Boston, MA 02115 (Northeastern University Visitor Center)
Why: Northeastern University invites you to join them for the official opening of Global Entrepreneurship Week 2014. You can find a full list of events for this week of discovery by clicking here.

Tuesday, November 18th, 2014

Investing and Doing Business in Bulgaria
Who: Invest Bulgaria Agency
What: An introduction to Bulgaria
When: 11/18/14, 5:30pm – 9:00pm
Where: 40 Edwin H Land Boulevard, Cambridge, MA 02142 (Royal Sonesta Hotel)
Why: Find out why Bulgaria represents a strategic site for conducting business in Europe. Hear from a variety of presenters as they share insight into the unique value Bulgaria brings to the world of international business.

The Future of Mobile
Who: Canadian Entrepreneurs in New England
What: Panel discussion on mobile
When: 11/18/14, 6:00pm – 8:30pm
Where: 1 Broadway, Cambridge, MA 02142 (Cambridge Innovation Center)
Why: Hear from a trio of Canadian entrepreneurs as they share their experiences building mobile focused companies in the Boston area. Learn best practices for building a strong mobile presence and network with the local technology community.

Who: swissnex Boston
What: Panel discussion on cryptocurrencies
When: 11/18/14, 6:00pm – 8:30pm
Where: 420 Broadway, Cambridge, MA 02138 (swissnex Boston)
Why: Hear from a panel of Swiss and American industry experts as they discuss the details behind cryptocurrencies and their increasing use. Q+A and networking reception to follow.

Wednesday, November 19th, 2014

Launch of the US-Taiwan Business Club
Who: Taiwan Economic and Cultural Office in Boston
What: Organization launch and networking
When: 11/19/14, 2:30pm – 5:00pm
Where: 20 Sidney Street, Cambridge, MA 02139 (Le Meridien Hotel)
Why: Learn about the new US – Taiwan business club launching in Boston at this introductory event. Representatives from around the world, including leadership from Taipei and Massachusetts, will share their experiences building international business relationships.

Mindfulness and Multiculturalism
Who: Lesley University
What: Lectures on diversity in business
When: 11/19/14, 5:00pm – 6:30pm
Where: 10 Phillips Place, Cambridge, MA 02138 (Lesley University)
Why: Find out how a mindful approach to business can have a positive impact in our globalized society. A diverse group of speakers offering presentations open to the public.

Thursday, November 20th, 2014

What You Need to Know about Incubators and Accelerators
Who: Northeastern University
What: Information session on incubators and accelerators
When: 11/20/14, 12:00pm – 1:30pm
Where: 360 Huntington Avenue, Boston, MA 02115 (Northeastern University)
Why: Explore the opportunity presented by incubators and accelerators for early stage companies. Find out how to choose best fits as well as how to maximize your company’s prospects of being accepted.

Levo Your Brand!
Who: Levo League, General Assembly Boston
What: Panel discussion on branding
When: 11/20/14, 6:30pm – 8:30pm
Where: 51 Melcher Street, Boston, MA 02210 (WeWork Fort Point)
Why: Successful business owners and industry leaders discuss best practices for developing your brand and finding success. Get inspired, get answers to your own questions, and get your marketing into high gear.

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Click Here to Email Jason


Jason, for the team at Kendall Press

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